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Eastman Kodak Essay

517 words - 3 pages

An organization is defined by much more than boxes containing job titles, connected by lines representing a reporting structure. There is great correlation between the success of a business and their organizational structure, environment, and its flexibility. Without these establishments an organization loses its culture, focus, achievement, responsibility, and direction. Kodak does recognize the importance of an organization, and has established organizations that address each of the above strategic goals effectively.The strategic goals established were to bring Kodak to the digital age. In major restructuring effort in January 2004, Kodak organized its business into four segments. These are: Photography, Health Imaging, ...view middle of the document...

The all other group derives revenues from the sale of organic light emitting diode displays, imaging sensor solutions and optical products to other manufacturers.These changes took effect this year, when the new CEO was appointed. Kodak realized how far behind it had been due to the neglect of the business, and its organizations. The downtrend in the business reflects the organization. In the past the organization was not flexible, and did not adapt to the changing environment. The old management assured the investors by blaming the weakening economy, and global recession. The investors realized that the world is moving to a new age, which is the digital, and Kodak has not even yet moved that way. They realized that the traditional prints cash flow is reducing every year. The also realized that the company is struggling. The blaming game for the old management did not work anymore, so they were all forced to resign. The new management took over, and started to direct the organization in the right direction. They adopted new strategies, and empowered the organization in better ways. The strategy is working at this time, and the organization has the flexibility to adapt to new changes. The organization has found its direction which is that they want to move into the digital age. According to Kodak's latest financial statement, Kodak increased its digital sales by 89%, and it is already making money on that area. Kodak had reduced its work force by 20% this year, and investors are slowly returning back to the company. Many employees are resisting the changes, and many are wondering between the new and old Kodak. But I believe if the management continues on its strategy, they will continue to achieve the goals they had set for this organization.

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