eBusiness Online Proposal
Fatmata D. Koroma
eBusiness Online Proposal
Creation of African Origin is a business that sells African products, like clothes, shoes, accessories, and hair products. It was established in 2011, and located in Elk grove California. This business has one owner and several workers; it has an online system that needs expansion. This paper will be about the benefits and way to expand its online system.
Viability of Products or Services
Stokes (2013) stated, “While the Internet and the World Wide Web have enabled what we call new media, the theories that led to the development of the Internet have been ...view middle of the document...
Competition is a challenge with online business, since the website is open to everyone, competitors may see and copy your style and what you have to offer. Secondly, there is the problem of trust, sometimes customers may like to see and feel the goods they want to buy. Also, customers buying for the first time may not be sure of the product, but after the initial sale, based on the result they get, they may or may not build trust. Another disadvantage is internet connectivity; at times people in remote areas can find it difficult to have internet connection due to their location. Additional major concern about eBusiness is security; because of identity theft and fraud people are afraid to give their information online. Despite all its disadvantages, the advantages surpass the disadvantages because through online system, the business can reach people globally and yield more sales.
Current Online Competition Assessment
The concept of marketing is more about the needs of the customers rather than competition. Today most businesses have assumed the marketing concept; however, it was different in the past, where production concept was implemented from time to time. Producers concern was if they can make more products, and if they can produce enough. Later the sales concept was introduced, where in producers started competing to sell their product and started mass production, and their concern was sales and to profit. In this era producers started convincing consumers to buy their products with the means of advertising and personal sale, this concept is known as Marketing. The focus is on the needs of the customers, the pace of production to meet the needs and customers satisfaction. The company that is adopting customer satisfaction and social welfare concept can achieve long term profit (Pujari, 2014). There are many African products merchants all over the world, and the only way to reach everyone around the globe is to market your product globally through online system. There are many websites selling African clothes and products, however, an extent research was done for four of them. African Imports, based in the United States; Zabba designs in United States; Middlesex Textiles based in England and L Dupsie's also in the United States. Middlesex textile was established in 1969. It sells African clothes, shoes and accessories; the only social media it is affiliated with is Facebook, however, it is the only one of the four that includes PayPal as one of its form of payment. Although it is the oldest business of all four, its website does not say so. It does not have incentives like free shipping, discount, coupons and others. They have included live chat in their website, but I tried to contact them via the live chat but no one answers nonetheless, they have flat rate shipping and their website convert the British pounds to Dollars, Euro, and Canadian Dollars ("Middlesextextiles", 2014). All four of these websites have newsletter sign up and a...