Effective Marketing Plan For The I Tv Apple

4874 words - 20 pages

Marketing Plan

Bus 103 Sec 026
Marketing Plan
Stage 3

Executive Summary
The Apple plans to launch its smart TV in the market of US and China with the capability to provide Internet connectivity and access to online iStore and other media library. With the presence of number of TV manufacturing in the respective market, there is need to propose effective marketing plan for the iTV Apple. This marketing proposal has evaluated the current situation and market description that shows that US is the largest seller of TV, therefore, launching iTV in the US market will enable the company to penetrate into entertainment industry. The significant competition that iTV is likely to face is ...view middle of the document...

This Apple TV will have faster dual-core processor and strong video playback, which is declared as next generation TV with Siri software. Considering the information given from the company, it is assessed that the company aims to possess the upper end of the market by offering state of the art technology in the production of television (Now There is Always Something Good on TV). Additionally, Apple has been found spending $ 200 million only on the research and development of the television technology and the commercial design of the television (Schwalb). It is evaluated that upon deciding to launch the iTV, the Apple will have to bear the expenses of $ 2 billion that would be only for tying up with the distributors, suppliers, and other retailers.
At present, there are more than 300 TV manufacturers in global market of consumer electronics products (Rodiek). The consumer electronic market and especially TV is anticipated to grow higher with the estimated growth rate 4%. This market share is expected to grow further, as recently, 30 million televisions are sold in the USA and Apple by entering into TV manufacturing industry can gain approximately 2.5% of the total market share with the launch of iTV. It is also assessed that if iTV is launched and it gains the market share, it will be able to increase the market share by 0.5% in a year and 3% in second year. Furthermore, if Apple successfully reaches to it target market, it can easily gain 5% of the total market share in the sixth year after the launching (Analyst sees Apple ‘iTV’ taking 5% of HDTV market, earning $17B in revenue).
Market Description
With the increase in the number of TV viewers, the manufacturer and producer of TV remain consistent in gaining market share by developing and launching new technologies in the TV products (Ogg). Moreover, with regard to market share of TV industry, TV has been found as the most significant and fundamental product in the consumer electronics market. The substantial development has been observed in the form of availability of LCD, CRT, Plasma and DLP screen, which shows the changing trends and taste of consumers (Takata and Umeda). However, the journey of the TV manufacturing industry that began with the TV sets is slowed down with the inception of tube and flat panel TVs. Further improvement and development observed in TV manufacturing market is the incorporation of the strategic technologies such as internet programming (Jose).
The market analysis of TV market demonstrates that specification by manufacturing organization has been increasing in the popularity because the invention of satellite and cable connections has provided the TV manufacturers with the opportunity to maintain the demand of TV for household use (Tarr). Similarly, global TV manufacturing industry has been recognized to be greatly affected by the rapid changes in the technology, which has made dynamic modification in the designing and development of the TV brands. The...

Other Essays Like Effective Marketing Plan For The iTV Apple

Marketing Plan for Auntie Annes Essay

2857 words - 12 pages Marketing Plan for Auntie Anne’s By Mark Skop Background The company was founded in 1988 by Anne and Jonas Beiler. They had bought a market stand in a farmers market in Dowingtown PA to sell pretzels and lemonade. They originally wanted to generate an income so that they could give back to the community by giving free counseling services to families and couples. However, after some experimentation, Anne and Jonas created a pretzel that

Undergraduate Marketing Plan for Trojan Essay

1927 words - 8 pages , which encompasses both household and personal care products, and Consumer International, which primarily consists of personal care products such as condoms and home pregnancy tests Trojan Brand Trojan® Brand Condoms are America's #1 condom and have been trusted for over 90 years. Trojan® Brand Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. Each condom is

Marketing Plan for Aunt Mabels, Millba as

4086 words - 17 pages expectations therefore it is subject to change. 1.6.2. Expenses Forecast For Millba AS to achieve this objective we believe that the proposed expenses that should be taken into account are 1,875,000 kroner. This includes opening an ‘Aunt Mables’ brand store in Oslo and advertisement costs. These expenses are based on detailed analysis however it is subject to change. 1.7. Controls The table below contains the marketing strategy budgeting plan

Marketing Plan for Guitar Hero Brand

3077 words - 13 pages effective and valuable to achieve marketing goals and objectives of the firm in Turkey market in terms of increasing awareness of Guitar Hero brand (Ferrell & Hartline, 2008). Action Plan Action plan plays a crucial in the execution of marketing strategies to attain marketing objectives in a particular country and market. Timeline and budgeting for Guitar Hero brand will be included in action plan to ensure the successful

Marketing Plan for Cliff Bar, Inc

4023 words - 17 pages would be to get customer feedback. This could be monitored through polls and surveys. They can reach customers indirectly by hosting online polls on the internet asking specific questions about the sweet potato chips. Once this information comes back then Clif Bar can make the necessary changes that may need to be changed. Implementation process Clif Bar’s implementation plan for marketing the baked sweet potato chips are described in the

Marketing Plan for Bosh Washing Machine

5515 words - 23 pages technology. In the uk today the use of the internet has been on the increase and it is advisable to companies to be involved in e marketing to get to their target. The use of e commerce and mobile marketing for promotion is cost effective and aim at meeting the right target since this facilities usage are on the increase in the uk. Bosch marketers can use this as a strategy for market penetration. Product development Bosch is innovative and they

Marketing Plan For SHARP Plasmacluster Air Purifier

7408 words - 30 pages new marketing focus, made explicit in this plan and exclusive for the SHARP Plasmacluster® Air Purifiers in the UAE, renews our vision and strategic focus on adding value to our target market segments; i.e. homes, small and large business offices, hospitals, schools and universities in our local market. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add to the health of the society, our

Marketing Plan for Public Wireless Internet Access Points

3958 words - 16 pages Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected to everything 24 hours a day seven days a week is a necessity. In order to assist with this consumer desire this marketing plan is designed to provide viable solutions for rolling out a nationwide public wireless service that will connect

Develop a Marketing Plan for Launching Monospace in Germany

1377 words - 6 pages CASE STUDY KONE:The Monospace Launch in Germany Business Marketing International Management Institute, New Delhi   In order to enhance its financial position in a saturated elevator market and intense global competition, KONE developed the Monospace elevator that uses revolutionary technologies. It has various benefits, such as being the most energy efficient, not requiring oil and therefore eliminating fire and

Marketing Strategy for the Metabical

1473 words - 6 pages Position The success of Metabical product launch is critical to both CSP company and to the marketing director Printup. In order to achieve the long-term steady market goal, CSP need to identify their optimal target customer, appropriately position the Metabical product, and implement an efficient communication strategy. CSP should treat overweight women with BMI less than 30 at the age between 25 and 65 as their optimal target customer for

The Hershey Company: an Integrated Global Marketing Plan

3372 words - 14 pages targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global

Related Papers

Marketing Plan For Hering Essay

4558 words - 19 pages products, the company should seek a good marketing strategy that is able to convey the intentions of their activities, ensuring financial returns for their business. This report aims to analyze the positioning strategies through a case study on a company that seeks alternatives to differentiate themselves in relation to other offerings in the market and expand its consumer market and create a suggest a strategic plan in communication. The

Marketing Plan For Vcunique’s Essay

790 words - 4 pages Marketing Plan for VCunique’s VCunique’s is a sole-proprietorship business that has the potential of being established in an area that is known for tourism. This business if specifically for the sale of unique quality items that are designed by unknown artists to the market of the general public. In order to do so, an in depth marketing plan should be published, which will provide an analysis of the market that the products will be

Marketing Plan For General Electric Essay

3200 words - 13 pages promotions will all be working closely together to assure the initial launch is effective. Measurable data in the initial advertising promotion plan is monitored to gauge numbers for the full production launch.Recommendations:- Launch team implemented with key members from each department (channel distribution, production, operations, sales, marketing, and finance)- Phased production schedule/phased advertising model- Monitor Daily Effective Circulation

Marketing Plan For Smoothie Drink Essay

5592 words - 23 pages FruitLift’s Marketing Plan Picture of various fruits Picture of various fruits Yesenia Haro, Gabi Radanava, Dylan Nein Marketing 230 Section 1 Introduction to Marketing Professor Gary L. Hunter April 15, 2012 Illinois State University Executive Summary The following report analyzes the product FruitLift that we created for this project. The purpose of this project is to determine what factors influence successful marketing. We also determine