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Effects Of Mass Media Essay

587 words - 3 pages

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Effects the Media have |
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Caytlene Jowett, Christina Bencini, Clair Baker, Chaparral, Jacqueline Pagan |
1/12/2015 |
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Effects the Media have
What role do the media play in shaping public opinion?
Candidates running for any office are well aware the impact media and social media have on their campaign. Candidates use the media to control their message. It’s their main forum to deliver their proposals of election. Without the media we the voters would not know who was running for office, or what they stand for. The media surrounding elections is ultimately what shapes the public opinion. The media also play a part in defining the image of a candidate, a critical factor during an election.
USA TODAY Connection: Knowing the News. USA TODAY is a newspaper designed to inform and entertain its readers. Before a story appears ...view middle of the document...

I also find that the media now days like to try and influence voters to care about certain things when it comes to voting. They also try and point out key points of information about a politician to shape what you think of them. The government is known to do this as well.

Does the information media have social responsibility? If yes, in what ways? If not, why not?
Information media does have a social responsibility to the general public by providing the most accurate reporting possible. Unfortunately, most of the media tends to provide semi-accurate information that gives the reader a one sided view instead of a non-biased point of view. Taking the reader down this path gives them a half-truth, therefore; leaving the reader half informed. Thus, increasing the chance the reader will choose the way the writer wants them to. An example of this type of writing is common place during an election cycle.

How have electronic media and their convergence transformed journalism and news consumption?
Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, "changing the way we create, consume, learn and interact with each other. Traditional media is still related to our lives, even in news consumption, but internet is an essential news media. The media environment has changed dramatically in the last few years. Audience fragmentation and online advertising have transformed existing business models and put into question traditional media management practices. Now more than ever, policy makers and editors are concerned about the future of newspapers. In this changing scenario, there are new media models that attempt to promote and preserve public interest journalism.

Reference
Today, USA. (2008). The Media. Retrieved from https://campus.toolwire.com/construct.asp?pid=UPX&mode=EnterLab
http://www.cardiff.ac.uk/jomec/research/journalsandpublications/journalismpractice2012.html

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