University of Phoenix Material Monica Davis
Effects of Mass Media Worksheet
Write brief 250-to 300-word answers to each of the following:
Questions | Answers |
What were the major developments in the evolution of mass media during the 20th century? | The earliest forms of media can be tracked back to live stage dramas, books, and newspapers. The term “mass media” made its first impact in the 1920’s when radio, video, and television changed the market. These choices became very popular with a generation that no longer wanted to read in order to receive information and entertainment. Since then mass media has continued to improve the way in which the world receives and distributes entertainment and information. With the invention of new technology in the 20th century the cost of production dropped and increased the amount of films, books, and newspapers that could ...view middle of the document...
Businesses can introduce themselves and their services to a wider scale of consumers instead of only their local based customers. There were also a number of visual improvements to mass media during the 20th century. Movies were made in 3D, green screens were used to insert false backgrounds, and clarity was improved by creating high definition lenses. |
How did each development influence American culture? | With all the advancements made in mass media during the 20th century, so did the culture in America. Trends and opinions are able to spread more quickly now than ever before, and these trends and opinions are valued by large groups of consumers since mass influence has become normal. Mass media and its ability to reach parts of the world unknown gives a voice to people who would otherwise be restricted to local news, trends, and values. Americans view of the world changed significantly with the introduction of the world wide web. Social classes became more defined as well as the concern for human rights. Video, broadcast, and news of struggle amongst others were able to reach people who now felt the urge to help improve the quality of life for everyone. Mass media has also been used to influence the medical, political, and social culture of America. With the readily accessible medical information on the internet the average life expectancy for Americans has increased from 35 years of age to 65 years of age. Americans have become more obsessed with their body image and dieting. When before being a women and plus size was once acceptable and appreciated, after the 20th century those features are seen as unhealthy and unflattering. Along with the change in health and beauty came a change in the political culture also. Now concerned with how they are perceived rather than what they actually stand for, politicians use mass media to self-promote, change laws, and back popular opinions. American culture has become one big melting pot with the help of mass media and the ability to instantly share information, opinions, and trends in the 20th century. |