Individual Week One Assignment
July 2, 2013
Effects of Mass Media
Even though unnoticed, the major developments of mass media during the last century have had a major influence in our culture while media convergence has affected our everyday life. The progresses we have seen during the past century are telegraph communications, photographic technologies, and personal computers that were on the rise rapidly. Today’s culture grabs distinct technologies to share tasks and resources, in short terms, media convergence (Lule 2012).
A main advancement that paved the way for other infrastructures is telegraph communication. This ...view middle of the document...
The innovation of photographic technologies would lead into movie theaters and home televisions. This technology consists of an image converted to electrical impulses (Lule 2012). As stated by Lule (2012) “this type of technology existed before World War II however gained popularity in the 1950’s” (p. 35). Thanks to this advancement in photographic technology, two of the most popular cinematic films we know today are Gone With the Wind and The Wizard of Oz, released towards the end of the 1930’s (Lule, 2012).
Moving forward to the 1960’s, Lule specified “the concept of a useful portable computer was still a dream; huge mainframes were required to run a basic operating system” (p. 35). Little did they know that the invention of RAM (Random Access Memory) and microchips were due to evolve into portable computers and was going to change how Americans socialized, worked, and even change the learning environments in schools. Media through the Internet was surfacing and was going to change the American culture, permanently. At that point, reducing all these forms of media and digitally store this information to use on one device seemed complex, however not impossible.
Lule (2012) described the term media convergence by being “the processes by which previously distinct technologies come to share tasks and resources” (p. 42). Concisely, cellular phones fit this mold...