Emission Allowances And The Related Accounting Issues

4987 words - 20 pages

Marketing Project
Skincare Product

Dermalogica’sClearingMattifier Cleanser

Shiseido’s Purifying Cleansing Form

Neutrogena’s Oil-Free Acne Wash

As we know, products can be classified as either business or consumer products, depending on the buyer’s intension and these products are marketed difference; they are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. In my paper, I choose the cleanser (Skincare product) as the consumer products to introduce and tell how they are different from each other as well as the Marketing Mix for all three products. Cleanser for acne skin ofDermalogica, Shiseido, and ...view middle of the document...

Second, Shiseido Company, Limited is a major Japanese hair care and cosmetics producer. It is the oldest cosmetics company in the world and the fourth largest cosmetics company in the world. The Purifying Cleansing form of Shiseido is a refreshing deep cleansing foam, with purifying granules for gentle exfoliating effects. Effectively removes makeup and dulling impurities while retaining essential moisture. Lathers quickly into a rich, creamy foam leaving skin feeling dewy fresh. Finally, Neutrogena from Neutrogena corporation, a member of the Johnson & Johnson family of companies, is headquartered in Los Angeles, California. The number one dermatologist-recommended skincare brand. Neutrogena offer some of the world’s most loved beauty and skin care lines, and manufactures and markets products in over 70 conuntries.Oil-Free Acne Wash of Neutrogena is the number one dermatologist recommended acne-fighting cleanser. This oil-free formula gently cleanses deep down into pores for clear skin. It contains Salicylic Acid to get rid of acne you have now and help prevent future breakouts. Special skin soothers help prevent irritation and overdrying. Skin is left clean, residue-free and never oily.
| Clearing Mattifier Cleanser (Dermalogica) | Purifying Cleansing Form (Shiseido) | Oil-Free Acne Wash (Neutrogena) |
Geographic | Sold everywhere in the United State | Sold everywhere in the United State | Sold everywhere in the United State |
DemographicAgeGenderIncomeEthnicityFamily Life Cycle | 30-50+FemaleMiddle incomeMost of EuropeanMarried with children, married without children, middle age single | 40-55+FemaleMiddle incomeMost of AsianMarried with children, married without children, middle age single | 15-30FemaleLow incomeMost of HispanicYoung single, married with children, married without children |
PsychographicPersonalityMotivesLifestyles | ExtravagantLuxuryAffluent | CosmopolitanConvenienceAffluent | Thrifty or frugalCleanlinessbusy |
Benefit sought | The affective ingredients, and advanced Dermalogica technology build in to the product | Moderate to low price, an effective way to take care skin from acne | Inexpensive but have good result |

These three products are using for the same purpose such as treatment for acne skin; however, the segmentation variables by definition will make them difference from each other.
Your skin is an indirect reflection of your lifestyle, thought processes, age and geographical location, which is the direct expression of your physical, emotional and spiritual well-being. Stress associated with daily living or the seasons of our lives, in addition to exercise and relaxation practices; influence your general state of health and how you age. Your date of birth, geographic location and skintype are part of the key elements for customization.
* Your date of birth tell us which of the four seasons you belong to
* Your locations give information on climatic...

Other Essays Like Emission Allowances and the Related Accounting Issues

Managerial Accounting and the Code of Ethics

3338 words - 14 pages Managerial Accounting and the Code of Ethics Austin Tyler Deese Student ID: 25690614 Liberty University Accounting 521 Dr. Phil Gilmore October 24, 2014 Table of Contents I. Introduction……………………………………………………………………........3 II. Managerial Accounting and the Importance of Ethics………………………….…..4 III. Managerial Accounting and the Role of the IMA...…………………………….…..5 IV. Managerial Accounting and the Role of the AICPA

Issues And Ethics In The "Helping" Professions

2338 words - 10 pages Critique of Issues and Ethics Themes in the Helping Professions Workers in the helping professions endure a massive amount of ethical and professional issues. These issues affect the practice of counseling and the relationship with the client. The book Issues and Ethics in the Helping Professions by Corey, Corey, and Hallanan gives many themes that one will encounter throughout their career. The book also gives possible solutions to

Perceptions on Belonging or Not Belonging - Prescribed Text the Crucible and Related Text the Drifters

657 words - 3 pages Explore how perceptions of belonging or not belonging can be influenced by connections to a place(s). In your response, refer to your prescribed text and at least one related text of your own choice. Both The Crucible by Arthur miller and Drifters by Bruce Dawe are influenced by connections to a place with belonging and not belonging. A sense of belonging emerges from the connections made with people, places, groups or communities. Firstly

The Risk And Impacts Of Climate (Weather) - Related Natural Disaster Such As Storm

886 words - 4 pages Human activity has become so widespread, invariably contributing to the changes in global climate, which are consequently having a negative effect on weather patterns and the frequency and severity of weather related natural disasters. Global warming has become alarming recently. Over the past decades, research has been conducted on climate change and its impact and how it directly or indirectly influences the health and well being of the planet

A Discussion of the Problems Related with Identifying and Diagnosing Borderline Personality Disorder

1838 words - 8 pages A Discussion of the Problems Related With Identifying And Diagnosing Borderline Personality Disorder Name: Institution: Introduction Numerous personality disorders have been medically identified over the years, some are genetic while others are acquired. Yet, a lot of these disorders remain uncharacterized and can only be classified according to the pattern of abnormal behaviors the patients exhibit. Therefore, in an attempt to develop a

Discuss Your Understanding of the Terms 'Accounting' and 'Finance'

1806 words - 8 pages makers. It is concerned with the ways in which funds for a business are raised and invested. This lies at the heart of what a business is about’ (Mclaney & Atrill, 2010, p. 2) The discussion will focus on looking at the key words in the definition of accounting and the principles of financial management, to demonstrate my understanding of the topic and related issues. I will go on to analyse the information and critically evaluate the evidence

Ethical Risks and Threats in the Accounting Profession

2316 words - 10 pages thought process along with other criticisms of the profession's issues with conflict of interest, have led to various increased standards of professionalism while stressing ethics in the work environment. (Jennings 2004) From the 1980s to the present there have been multiple accounting scandals that were widely reported on by the media and resulted in fraud charges, bankruptcy protection requests, and the closure of companies and accounting firms. The

Chapter 1 the Nature and Purpose of Accounting

5166 words - 21 pages CHAPTER 1 THE NATURE AND PURPOSE OF ACCOUNTING Changes from Twelfth Edition The chapter has been updated. Approach On the first day, the usual objective is to create interest in the subject, to set the scene, and to give an overview of the course. The first part of the chapter does this. The second part of the chapter gives a fairly specific introduction to the nature of financial accounting. Instructors probably may want to bring

Information Technology And The Rise Of Ethical Issues

720 words - 3 pages Information Technology and the Rise of Ethical Issues The purpose of this research is to identify what are the advances in information technology that resulted in new ethical issues necessitating the creation of the Telephone Consumer Protection Act (TCPA), 1991, and the Children’s Online Privacy Protection Act (COPPA), 1998. To start examining the ethical issues of each act it was necessary to understand the meaning of the act and who the act

The Enron Implosion And The Loss Of Respect For The Accounting Profession

5643 words - 23 pages quoted prices upon which to base valuations. Companies having these types of derivative instruments are free to develop and use discretionary valuation models based on their own assumptions and methods. The Financial Accounting Standards Board’s (FASB) emerging issues task force has debated the subject of how to value and disclose energy-related contracts for several years. It has been able to conclude only that a one-size-fits-all approach will

How Were The Reform Movements Of 1820-1860 In The United States Related To The Growth Of Industry And Urban Life?

1068 words - 5 pages Alberto Alonso December 1, 2012A.P. American History Essay #212. How were the reform movements of 1820-1860 in the United States related to the growth of industry and urban life?During the years 1820-1860, America has received a wave of social reformation movements that were in correlation with the growth of industry and urban life. This time period, also known as the antebellum era (time period before the Civil War) brought movements such as

Related Papers

Social, Cultural And Psychological Issues Related To The Ageing Population

2273 words - 10 pages towns of Australia but also among other countries in the world. It is with this discrepancy that presents such a large challenge within the population and from a health perspective. This essay will explore the social, cultural and psychological health related issues linked with growth in the aging population and will focus on the baby boomer generation and the co-morbidities that are notably prevalent in the elderly. This essay will also

Overtime And Related Issues In Korea

2919 words - 12 pages Overtime and its related issues in Korea Jong In, Lee 250215148 MOS 3342 Compensation Section 650 November-29-10 Research Purpose As a college student who is expecting to graduate in several weeks, I have felt great pressure and tension with relation to job related issues. Apparently, most of my friends around me are having similar worries as I am. Unlike the past, I find conversation subjects being job related more often. One of

Trends And Issues Related To Technology Integration

2823 words - 12 pages groups influence action. The importance of technology in learning should never be disregarded, and it should be available to all students. Trends And Issues Related To Technology Integration The use of computers in school classrooms has evolved throughout the years, and has become revolutionary in changing the way we teach and learn. Our classrooms should no longer be confined to four walls and a few teachers who are considered to be

Discuss The Issues Related To Genetic Diversity: Mutations, Sexual Reproduction, Migration, And Population Size

858 words - 4 pages Title: What I see as the biggest challenges in young adults today. General Purpose: To investigate the challenges faced by the young adults in the society today.  Specific Purpose: To determine the link between parenting, economic crisis and societal vices and how they pose as a challenge to the young adults today.  Central idea: To investigate the issues faced by young adults today. Introduction: It is essential to realize that time frames