Shiseido’s Purifying Cleansing Form
Neutrogena’s Oil-Free Acne Wash
As we know, products can be classified as either business or consumer products, depending on the buyer’s intension and these products are marketed difference; they are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. In my paper, I choose the cleanser (Skincare product) as the consumer products to introduce and tell how they are different from each other as well as the Marketing Mix for all three products. Cleanser for acne skin ofDermalogica, Shiseido, and ...view middle of the document...
Second, Shiseido Company, Limited is a major Japanese hair care and cosmetics producer. It is the oldest cosmetics company in the world and the fourth largest cosmetics company in the world. The Purifying Cleansing form of Shiseido is a refreshing deep cleansing foam, with purifying granules for gentle exfoliating effects. Effectively removes makeup and dulling impurities while retaining essential moisture. Lathers quickly into a rich, creamy foam leaving skin feeling dewy fresh. Finally, Neutrogena from Neutrogena corporation, a member of the Johnson & Johnson family of companies, is headquartered in Los Angeles, California. The number one dermatologist-recommended skincare brand. Neutrogena offer some of the world’s most loved beauty and skin care lines, and manufactures and markets products in over 70 conuntries.Oil-Free Acne Wash of Neutrogena is the number one dermatologist recommended acne-fighting cleanser. This oil-free formula gently cleanses deep down into pores for clear skin. It contains Salicylic Acid to get rid of acne you have now and help prevent future breakouts. Special skin soothers help prevent irritation and overdrying. Skin is left clean, residue-free and never oily.
2. SEGMENTATION VARIABLES
| Clearing Mattifier Cleanser (Dermalogica) | Purifying Cleansing Form (Shiseido) | Oil-Free Acne Wash (Neutrogena) |
Geographic | Sold everywhere in the United State | Sold everywhere in the United State | Sold everywhere in the United State |
DemographicAgeGenderIncomeEthnicityFamily Life Cycle | 30-50+FemaleMiddle incomeMost of EuropeanMarried with children, married without children, middle age single | 40-55+FemaleMiddle incomeMost of AsianMarried with children, married without children, middle age single | 15-30FemaleLow incomeMost of HispanicYoung single, married with children, married without children |
PsychographicPersonalityMotivesLifestyles | ExtravagantLuxuryAffluent | CosmopolitanConvenienceAffluent | Thrifty or frugalCleanlinessbusy |
Benefit sought | The affective ingredients, and advanced Dermalogica technology build in to the product | Moderate to low price, an effective way to take care skin from acne | Inexpensive but have good result |
These three products are using for the same purpose such as treatment for acne skin; however, the segmentation variables by definition will make them difference from each other.
Your skin is an indirect reflection of your lifestyle, thought processes, age and geographical location, which is the direct expression of your physical, emotional and spiritual well-being. Stress associated with daily living or the seasons of our lives, in addition to exercise and relaxation practices; influence your general state of health and how you age. Your date of birth, geographic location and skintype are part of the key elements for customization.
* Your date of birth tell us which of the four seasons you belong to
* Your locations give information on climatic...