This website uses cookies to ensure you have the best experience. Learn more

Entrepreneural Leadership Essay

685 words - 3 pages

1. Determine how Five Guys’ philosophy set it apart from other fast-food chains.

In a world full of business competition , when a business comes into fruition, it needs to find a
way that sets them aside from the competitors. Five guys from the beginning, their philosophy
was to keep it simple with a small town feel and use high quality foods. They use all fresh meat,
not frozen, cook their foods in peanut oil and the food is made while you wait. Unlike their
competitors, they grill their burgers versus using a microwave and no use any of chemical
substitutions to lower the calories. As part of their business plan, they have kept everything from
their décor to the way the food is cooked, mirroring in each location. Consistency is one of their
key factors for success. According to the owners, there are 250,000 ways to have a burger with
all the different freshly made toppings. They do not deviate from burgers and fries by choosing
not to add other foods to the ...view middle of the document...

Their main goal was to cook juicy burgers that were
made fresh not frozen. They knew that they had to stand out amongst their competitors. The
owners wanted the consumers to have that nostalgic experience in their restaurant, with food that
is cooked fresh, simple menu and a simple décor that reminded them of the earlier days. When
they started their business, the entire family was all hands on deck. Everyone took a part in
growing the business. The Murrell family did not wonder from their values of how the food is
FIVE GUYS BURGERS AND FRIES: INGREDIENTS FOR SUCCESS 2
cooked and the ingredients used, keeping their location spotless, giving impeccable service and
never cooking behind a customer’s view. They pride themselves on how their restaurants are
transparent and have not wavered to fads of today. One of their most important factor leading to
success is that the company does not try to make sales by diversifying into other products. For
example , they tried adding coffee, chicken sandwiches and other fast food products but it missed
the mark to make a difference to the business. Their recipe for their continued success is keeping
the quality ingredients, keeping your customer happy, being consistent and the employees
engaged.

3 Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets on these factors.

When the Murrells started their business in 1986, they had decided to not to franchise their
business as it grew to 6 locations. In order to convince his father, the son purchased and gifted to
his father the book ‘Franchising for Dummies”. He realized that it was time to grow the business
further. Once they started expanding, they ensured that every factor of the original location was
kept in every franchise. The focus, has and always is, on their quality of their ingredients , the
ability to understand what makes a loyal customer and their ability to provide an easy way to
understand the menu. The company made their franchise fees affordable for anyone to invest, a
minimal budget for advertising, high quality foods and reinvesting in their employees were their
fundamental factors to Five Guys’ success which soared within a few years.

Other Essays Like Entrepreneural Leadership

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages & Francis. Voltz, D., Sims, M., and Nelson, B. (2010). Connecting Teachers, Students, and Standards: Strategies for Success in Diverse and Inclusive Classrooms. Alexandria, VA: ASCD. Westphal, L. (2009). Differentiating Instruction with Menus: Science Middle School Edition. Waco, TX: Prufrock Press, Inc. Wormeli, R. (2006). “Differentiating for Tweens.” Educational Leadership. 63(7), 14-19.

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages Rights Journal, 16(1), 63-79. Retrieved from http://scholarship.law.wm.edu/wmborj/vol16/iss1/6 Edwards, G. C., & Wayne, S. J. (2010). Presidential leadership. (8 ed., pp. 528-536). Boston, MA: Cengage Wadsworth. Ellis, R. J., & Nelson, M. (2010). Debating the presidency: Conflicting perspectives on the american executive. (pp. 137-153). Washington, DC: CQ Press. Halstead, T. J. American Law Division. (2007).Presidential signing

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Since the moment video games became a commercial success there have been people who have pushed for unfair amounts of censorship to be placed upon the content of the games and its availability to children. These groups push for increased regulations on content but there is already an appointed group to handle this issue, the ESRB. Even though there has been an increase in mature content in the video game industry, increased censorship is not

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages thoughts on how a prince should be feared rather than loved echoes Julian’s leadership style. Both Antony and Julian had very strong moral virtues that many leaders after them have and will aspire to have also. Works Cited Gregory, et al. Early Christian Lives. Penguin Books, 1998. Marcellinus, Ammianus. The Later Roman Empire (A.D. 354-378). Penguin Books, 1986. Woolf, Greg. Cambridge Illustrated History of The Roman World. Cambridge: Cambridge University Press, 2003.

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question