Environmental Analysis Of Nokia

857 words - 4 pages

Nokia

Nokia is a world leader in mobile market, based in Helsinki Finland and with more than 31billion dollar in revenue. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. The vision is a world where everyone being connected can contribute to sustainable development.

Pestel Analysis

Political:
Legal constraints must be taken into account because many businesses aim to make profit so they may be tempted to mislead their customers about prices, quality of products and the availability of their products.
Also taxes such as import and export have an effect on Nokia’s development and theses are more or less impossible to ...view middle of the document...

(Bluetooth, GRSP, and cameras)
Nokia is reaching 130 countries and about 250 operator networks.

Environmental:
This issue has become more important in the last few years. Nokia has changed the ways of producing. And the use of mobile phone could be damaging to health.
Sustainable development---Nokia do the environmental design to ensure that new products do not contain restricted materials, reduce energy waste and to optimize regeneration. The environmental management system responsible for controlling the operations of Nokia’s own impact on the environment. “Production recession deal” focused on the recovery system and reuse of the products.

Legislation:
Legal constraints must be taken into account because businesses aim to make profit so they may mislead their customers about prices, quality of products and the availability of the products. Law in business environment. Domestic law in different foreign markets. International law. European law. Health regulation, because the danger of using mobile phones.

SWOT analysis

Strengths:
Nokia’s Strong Brand Name. Nokia is a leader in telecommunications and electronics industry. Its distribution network is wide globally so the products are easily available for the target customers. The quality of products and services is high. The range of products is wide. The financial aspect is strong, it is profitable business so it possible to make innovations easily.

Weakness:
Compared with other products, Nokia has high price, the good quality and reliable products sometimes cover this weakness but it is still a weakness because lower class is unable to purchase it.

Opportunity:
Nokia can expand its market share by introducing brand in new market...

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