Environmental And Consumer Influences Analysis

2424 words - 10 pages

Environmental and Consumer Influences Analysis
Nikki Casalena-Pogue
PSY322
March 19, 2012
April Ward


Environmental and Consumer Influences Analysis
People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors that affect ...view middle of the document...

The brands’ product factors into the purchase along with the family and that means consumers want to make sure the product is safe for his or her family because family is important to the consumer.
The social factors are terms used to understand and explain how the thought, feeling, and behavior of individuals are influenced by the actual, imagined or implied presence of other people (Cherry, What Is Social Psychology?, n.d.). Social factors that influence consumer behavior toward a product or service are attitudes and perception. In the past, social awareness by consumers involved primarily pollution and environmental issues. Nowadays, the socially aware consumer looks at a wide range of issues, including diversity, eco-friendly manufacturing, greenhouse gas emissions, and humane treatment of animals (Chapter 8: Socially Conscious Consumerism, 2008). The attitudes the consumer takes on the brand and manufacturer are significant. Consumers may choose to or may not to choose to use Proctor and Gamble products, such as Tide or Gain because the manufacturer is still testing their products on animals (Companies That Still Test on Animals, 2012, Household Care, 2012). Consumers are empowered when they go to the store to purchase the detergent for his or her family. Each consumer has buying power and that power determines which brand is worth the money he or she has earned. People do not typically just buy based on name recognition alone, there are a few more reasons behind a purchase, such as emotions, replacement, or empathy. Probably the most important factor differentiating emotions from moods and attitudes is the way emotions arise (Bagozzi, Gurhan-Canli, & Priester, 2002). All of these reasons allow a personal perception of the brand to affect the purchase.
Perception is a process that uses previous knowledge to compile and interpret the stimuli registered by our senses (Bagozzi, Gurhan-Canli, & Priester, 2002). Consumers can look at the brand of detergent and decide on the purchase but the purchasers’ perception of the price can weigh in on and affect that decision. Price perceptions are how consumers view and judge prices. These perceptions help a consumer determine the attractiveness of a market price is determined by comparing it to an internal reference price (Bagozzi, Gurhan-Canli, & Priester, 2002). Consumers want to know the money they are spending on laundry detergent is fair and reasonable. A consumer has several factors that influence his or her perception. Attitudes, motives, interests, experiences, and expectations affect the perceiver. Novelty, motions, sounds, size, background, proximity, and similarity affect the item targeted and the situation a person is in when perceiving is affected by time, work setting, and a person’s social situation (Chapter 5: Perception and Individual Decision Making, n.d.). Perception is relative and subjective to outside influences.
The...

Other Essays Like Environmental and Consumer Influences Analysis

Consumer Psychology Essay

1024 words - 5 pages Consumer Psychology and Marketing Communication Article Analysis PSY/322 April 16, 2012 Juan Bates Consumer Psychology and Marketing Communication Article Analysis A consumer is everyone and as a consumer people like to think that they are independent thinkers who make their own choices, they do not like to be thought of as being “sold” on goods and services. However, based on the amount of “exposure” to goods and services

Consumer Behavior Experiment (Adjusting store lighting color)

2140 words - 9 pages behavior. 2.3 Dependent variable Consumer behavior. 2.4 Independent variable Color of lighting system. 2.5 Presentation and Analysis of Data 2.5.1 Pie-Chart presentation . 3 Conclusion 3.1 Conclusion From the research findings it was concluded that lighting color variations in retail stores influences consumer behavior in a positive way. Both the questionnaires and the interview findings agreed with the notion. Both

Consumer Behavior

2541 words - 11 pages especially helpful in providing ideas for advertising themes. Social influences affect consumer behavior Consumer’s buying behavior is also strongly affected by social factors as- family, social class, reference group, social rules and statuses. Family Relationship with other family members influences many aspect of consumer behavior. The family is the most important consumer buying organization in society. It is important for the

Decision Making Model

549 words - 3 pages : (i) It has been partially tested empirically, thus establishing some credibility for the model (ii) The model is also a dynamic model Overall the Engel-Blackwell-Miniard model provides more comprehensive and accurate comparison with Howard-Sheth model. The two models are similar in as much as they both propose a rational consumer, but one who is prepared to satisfies where appropriate. The environmental influences of the Engel-Blackwell-Miniard

Environmental Friendly Products

2469 words - 10 pages then analysed by regression analysis, t-test and ANOVA. It was found political and technological factors have a positive relationship with consumers’ environmental purchase behaviour. Moreover, the purchase power is one of the factors which impact consumers engaging environmental friendly behaviour. Among all these analysis, it was found that some of the relationships are not clear. So it is recommended that a further, more-in-depth research should

Consumer Trends Towards Environment and Sustanability

4800 words - 20 pages friendly products. There is a growing trend in consumer awareness towards sustainability. The trend has a big impact on clothing and textile industry as the industry has a great impact on both social and environmental issues. The industry has an impact on environment as it contributes to fuel depletion and forests and eco systems being damaged when producing fiber, textile and garments To address the industry’s environmental impact and

School Papers

2356 words - 10 pages bought using each of the problem solving methods. What was your level of involvement with each purchase? 4. What are psychological influences on consumer behavior? Give examples. 5. Describe Maslow’s Heirarchy. Name one product you might buy to satisfy a need at each different level of the pyramid. 6. Define perception. How does selective perception affect consumer behavior? 7. Define behavioral learning and cognitive

The External Environmental Analysis (Pestel)

908 words - 4 pages Why PESTEL? HOW THE ENVIRONMENTAL ANALYSIS IS IMPORTANT PESTEL analysis stands for "Political, Economic, Social, and Technological, Environmental and Legal analysis". It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macro environmental factors that the company has to take into consideration. Political factors or how and to what degree a

Monsanto Swot Analysis

1260 words - 6 pages the alter-globalization movement and environmental activists. * Seed patents violation by farmers * Controversial history in India – Child labor (Venkateswarlu) & Farmers suicide (Frontline World, 2005). * False advertizing in France (Organic Consumer Association, 2007) Opportunities * Cooperation with BASF - largest chemical company in the world headquartered in Germany - in research, development and marketing of

Sitra Chemical Industries Limited

3551 words - 15 pages perform very carefully and patiently. TABLE OF CONTENTS PART ONE Environmental Analysis Executive Summary……………………………………………………………………………………………3 2. Part one; environmental analysis 4 2 a; Country and industry analysis 4 2a1; industry’s analysis 4 2 a2; Pakistani’s economic system 8 Organizational analysis 9 2b1;sitara Chemical industry limited 9 2b2; Sitara’s current objective

Case Study Analysis Paper

1742 words - 7 pages Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students

Related Papers

Environmental And Consumer Influences Of Tesla

1660 words - 7 pages Environmental and Consumer Influences of Tesla Motors Model S Consumer behavior is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Schiffman, Kanuk, & Wisenblit, 2010). An important part of growing up is when you reach the age that you can drive

External And Internal Environmental Analysis

1516 words - 7 pages   External and Internal Environmental Analysis Shari Arthurton STR 581 12-19-11 Sidney Morse Introduction Environmental analysis is the study of all internal and external factors that may affect a company’s operating environments. Businesses will look at the economy, social conditions, competitors, legal, and ecological factors when assessing an environmental analysis. “A

External And Internal Environmental Analysis

1466 words - 6 pages External and Internal Environmental Analysis One-of-Kind STR/ 581 Strategic Planning & Implementation External and Internal Environmental Analysis One-of-a-Kind will be launch in 2016. This will be a family owned restaurant in which we will provide home cooked authentic food at a fast food rate. The reason for this type of restaurant is because people are always on the run and rushing so this concept is perfect so no one will need to

Analysis Of How Beliefs Influence Actions And How Actions Influences Belief Based On Islamic Theology

1624 words - 7 pages Fatwah his descion to issue such a command through his understanding (google sheik) influences a whole a body of believers as witnessed in Afghanistan like the Taliban. What is obvious today it is very easy to be a believer that is to testify that Allah is one and Mohammad is his messenger, pray, pay charity, hajj and fast yet through an action like suicide bombing their form of belief (that they will go to heaven this is their belief) can