This website uses cookies to ensure you have the best experience. Learn more

Environmental Factors Paper

573 words - 3 pages

Environmental Factors Paper - Toyota Recall
Angela Vasquez
University of Phoenix
MKT/421 – Marketing
SB08BSB12
Professor: Craig Clark
February 3, 2010

Environmental Factors Paper - Toyota Recall
Recently, Toyota has issued a recall on five of their top selling cars due to a gas pedal system problem. Toyota Motor Corporation said that it is coming closer to a solution for the problem but Toyota has also said that it still has no estimated time or details as to when drivers would see the repairs being done on the vehicles. The recall has spread to 2.4 million vehicles covering three continents. CTS Corporation, the company that makes the parts is making a redesigned gas pedal assembly that is supposed to fix the problem with the gas pedal sticking. The engineers at Toyota are looking into developing ...view middle of the document...

Repairs to the pedals will have to go through the normal testing to make sure that they work properly. It cannot be estimated how long it will take for Toyota to decide if they want to repair the pedals or replace them. Toyota is working quickly to prepare a correction remedy. Owners will be notified when a remedy is available. In the meantime, they can continue driving their cars. If the car owners feel a sudden change in acceleration, than they are have their car towed to the nearest Toyota dealer for repairs. The carmaker wants to make drivers aware of the potential problem and of what they should do if it arises. In recent months, Toyota has investigated isolated reports of sticking accelerator pedal mechanisms in certain vehicles without the presence of floor mats. In "rare instances" the accelerator pedal may stick in a partially depressed position or return slowly to the idle position. Toyota previously had maintained there was no evidence of a mechanical fault linked to reported bursts of unintended acceleration that prompted the original recall last year. As recently as November, Bob Carter, Toyota's U.S. brand chief, said there was "no evidence" to support claims that the reported safety problems could be caused by anything other than loose floor mats interfering with the accelerator pedal. The National Highway Traffic Safety Administration had received reports of 100 incidents at the time of Toyota's first recall. Those reports included 17 crashes and five fatalities possibly linked to floor mats and accelerator pedals in Toyota cars and trucks. One of those crashes involved a Lexus that accelerated to more than 120 mph before crashing in San Diego, killing four people. The safety stumbles have dinged Toyota's reputation in the U.S. as a builder of dependable, high-quality cars. Last year's recall was the sixth-largest ever in the United States.

References
pressroom.toyota.com/pr/tms/toyota/toyota-consumer-safety
www.msnbc.msn.com

Other Essays Like Environmental Factors Paper

Environmental Factors Essay

1068 words - 5 pages Environmental Factors MKT/421 The company that I chose to write about is Toyota, and the reason why I chose this company is because Toyota conducts global and domestic marketing in a way that no one else does. What I have done is analyze the influence of global economic interdependence relating to Toyota; I have determined that Toyota’s global economic interdependence is essential to maximizing sales revenues by focusing on both

Environmental Factors Essay

684 words - 3 pages ENVIRONMENTAL FACTORS AND HEALTH PROMOTION PAMPHLET: PART 1/ PART 2 : Environmental FACTORS THAT CAN AFFECT THE HEALTH OF AN INFANT: Infants are prone to environmental health hazards and this could be fatal, Awareness needs to be created on infants been at risk for environmental hazards, ways /measures of prevention, interventions. Infants are exposed to smoke inhalations, hazardous chemicals especially cleaning

Environmental Friendly Products

2469 words - 10 pages of environmental ethics as consumers do not transfer their environmental beliefs into their consumer behaviour. This paper presents the results of a survey made from 979(approx.) interviewees from Australian nation-wide. The purpose of this report is aiming at examining the factors which motivate consumers to engage in environmental friendly purchase behaviours. A convenience sampling method was employed in this report. The date collected was

Environmental Trends Mcdonalds

964 words - 4 pages Environmental Factors of the Global McDonald’s Corporation Chad Zingarelli University of Phoenix MKT/421 Don Olsen June 4, 2013 Environmental Factors Paper The organization covered in this paper will be Global McDonalds Corporation. The purpose of this paper is to identify the environmental factors that affect global and domestic marketing decisions at McDonald’s Corporation. The following areas will be addresses in this paper

Enivronemental Health

2567 words - 11 pages environmental risk. In addition, nurses must be able to communicate the environmental health risks, provide needed education and advocate for public policies to mitigate the risk to health (Stanhope and Lancaster, 2014). This paper will explore the nurse’s role in environmental nursing through the review of environmental principles, explaining differences between an environmental exposure history and an environmental health exam and the four phases of

Nature vs Nurture Research Proposal

963 words - 4 pages and is associated with genetic or anatomical factors. However, other scholars and empiricists such as Leslie Knowlton and Tabitha M. Powledge suggest a more environmental approach, where nurture shapes nature. Theorists such as K.S. Kendler highlight that environmental factors play a rather direct role in the functioning of the personality system. Cross cultural studies, comparative studies and studies of parental influences have shown that

Gender Identity

1095 words - 5 pages Gender Identity Gender Identity Gender identity is a complex and multi-dimensional element of a person (Egan & Perry, 2001). Gender identity is the self – identification as male or female. Gender identity, however, is not the same as sexual orientation (Sue, Sue, & Sue, 2010). Both biological and environmental factors contribute to one’s gender identity. Many people have the assumption that there are male and female hormones that

Powerpoin Slides

4682 words - 19 pages CORPORATE ENVIRONMENTAL RESPONSIBILITY:1 Is a common CSR framework possible? PIOTR MAZURKIEWICZ DevComm-SDO World Bank This paper is not intended to serve as an exhaustive, comprehensive treatment of CRS. Rather, it is part of a broader discussion on corporate social responsibility, in the context of environmental protection. This paper is not a publication of the World Bank. It is circulated to encourage discussion.. The views expressed are

Environmental and Consumer Influences Analysis

2424 words - 10 pages : Environmental and Consumer Influences Analysis Paper Instructor Comments: Content: The content of the paper is very good. Great job describing the different social factors that influence consumers decision to purchase laundry detergent. You may want to consider selecting a specific brand like Tide and compare it to why a consumer would select that over another brand like All. What social class would consider each one? How does technology influence

Youth Resilience

792 words - 4 pages This paper will focus on several aspects of the protective and risk factors that contribute to resilience for those youth who have or are in jeopardy of entering the Child Welfare System from being in similar circumstances as Alfonso Torres. Alfonso's case is one the many depicted in the book On their own: What happens to kids when they age out of the Foster Care System? by Martha Shirk and Gary Strangler. This case ignited an emotional swell

Managemnt Effect

1370 words - 6 pages Environmental Factors Analysis of McDonald's McDonald's is one of the chief international retailers in providing foodservices to its customers. There are more than 31,000 local restaurants, which cater nearly about 52 million people every day by providing world class fast-food in more than 100 countries. McDonald's chain is spread all over the world (McDonald's, 2009). 70 % restaurants of Mc Donald's are local and independent franchisees, which

Related Papers

Environmental Factors Paper

1981 words - 8 pages Environmental Factors Paper Your Name MKT 421 Date Instructor’s Name Environmental Factors Paper Careful and deliberate consideration of numerous environmental factors that impact the organizations’ marketing decisions is a must for any organizations that operate in the vast global marketplace (domestic and international) with the aim to serve diverse consumer needs, wants, and demands. Meticulous and in-depth analyses of the target

Environmental Factors Essay

1129 words - 5 pages Environmental Factors Paper Marketing professionals today are not only concerned about the marketing mix, marketing plans or targeting the right consumers, but also changes in this fast-paced global society. This paper will discuss Wal-Mart and describe the high the high-level domestic and global environmental factors that may impact the organization's marketing decisions. The author will also explain how technology affects Wal-Mart’s

External Environmental Factors Impacting Lithuanian Businesses

1461 words - 6 pages 2010 m. December 3 d. External Environmental Factors Impacting Lithuanian Businesses Introduction First of all, it is very important to mention that every business has its own external factors, that indicate whether the business is going to succeed or not. Then, it is up to the business if they try to study carefully or not these external factors. By doing so, they will try to understand what the social, legal, political, technological

Environmental Factors Essay 1138 Words

1138 words - 5 pages Environmental Factors One mission of the Coca-Cola Company is to refresh the world. In order to refresh the world, Coca-Cola has to reach the world and distribute the refreshments throughout the world. The Coca-Cola Company has done just that since its establishment in 1886. Since establishing themselves in the beverage market, Coca-Cola has earned more than $15 billion in revenue, employed more than 150,000 employees, and has products in