Environmental Scan Paper

1435 words - 6 pages

University of Phoenix
Nana Offei
MGT498 Strategic Management

Abstract

Environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans. In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product.
With the popularity of these ...view middle of the document...

This would include basically the managers, employees, stakeholders, and especially the corporate culture of an organization. The external environment includes factors are out of the organizations control. Some of these factors include political, economic, sociological, technological, ecological, and legal factors (Carpenter, M, 2009)
Pepsi and Coca-Cola Environmental Scan
The environmental scan of Pepsi and Coca-Cola will involve monitoring, evaluating, and disseminating of information from the external and internal environments to the key people within the corporations An addition, each company will need to evaluate current performance results, review corporate governance, scan, and assess the external and internal environment, analyze the SWOTT factors, in order to develop the best strategy to implement and evaluate. Potential threats, opportunities for Pepsi and Coca-Cola will be deciphered by examining external factors, such as market trends, patterns, and events that will help each company assess their organizational impact. The internal environments of the cola companies include their vision, mission, strengths, and weaknesses, when culminated with the external analysis each company will develop strategic directions in order to cultivate strategic plans (Morrison, 2006)

Pepsi organization strategies
Officially patented in 1903 Pepsi came on the heels of Coca-Cola, offering a new beverage for the masses because the Pepsi’s growth has been phenomena Pepsi has evaluated continual growth in many of the same ways as Coca-Cola, however” animation a competitor, Pepsi will need to confirm guidance and set performance goals to maintain competitive advantages for investment potential. The most recent performance goals of Pepsi are to grow international revenues at two times of the actual global GDP rate. Increase snacks and beverages market share in the top 20 markets. Sustain brand equity scores. Continue to expand division operating margins, increase cash flow in proportion to the net income growth over the next three years, and deliver total shareholder returns in the top quartile of its industry group to achieve and sustain these goals, Pepsi will need to conduct environmental scanning which will include: defining the environment, industry environment, and macro environment (Andy, 2011)
Of the various scanning methods, such as undirected, conditioned, informal searching, and formal searching, Pepsi will need to focus on active scanning, to concentrate efforts on resources that span the industry and represent different views on each sector. Getting started, Pepsi will decide on the level of scanning commitment that will be the best in the current window of time, for example irregular, periodic, or continuous. With the size and success of Pepsi, levels of scanning will serve well. Primary value chain activities will support Pepsi’s strategic plan with inbound logistics, operations, marketing, and sales, and service. The marketing and...

Other Essays Like Environmental Scan Paper

Global And Domestic Marketing Paper

809 words - 4 pages . An organization's operating environment can be analyzed by looking at:External forces. Those factors that an organization has no control over.Internal forces. Those factors that an organization has direct control over.In this paper, I will discuss technological, political and social external environmental factors and how they effect global and domestic marketing decisions.The technological environment refers to any new technologies that create new

Eco 550 Operations Decision Essay

1506 words - 7 pages Operations Decision Students Name ECO 550 Managerial Economics & Globali Professor: NAME Date: 19-July-2012 Operations Decision This paper will describe the details of a fictitious business and will assess the current environmental scan factors while determining the factors that will have the greatest impact on plant operations and management’s decision to continue or discontinue operations. Thirdly, this paper

Kudler Fine Foods Strategic Plan

3578 words - 15 pages plan is in place to help guide these goals. To assess the viability and timing of plan implementation it is important for KFF to perform an environmental scan to evaluate potential strategic options. In terms of organizations and strategic planning, an environmental scan involves consideration of factors capable of affecting the direction and goals of an organization taking into consideration internal and external factors as well as present and

Strategies For Kudler Fine Foods

1719 words - 7 pages need to be developed in order to assess how the changing technology has created business opportunities for Kudler’s current ventures. This paper will identify the response strategy that Kudler is pursuing thus far, and present some tactics that could be implemented in the future. Lastly, some thoughts will be shared on how Kudler can continuously scan the fine foods industry for ideas that will allow it to update its strategy as needed. Changes

Computer Information System Paper

1056 words - 5 pages computer systems more effectively integrated to meet Kindler foods business needs to improve accounting operations. After conducting an environmental scan for key elements that were disseminated and are detailed below. These key elements represent accounting information systems and programs to consider when seeking upgrading current operating procedures. Key Business and Accounting Information needs

Contemporary People Management

2211 words - 9 pages 4 Company Profile 4 Employees 4 Environmental Scan 5 External environment

Questions and Answers

3573 words - 15 pages visionary goals that guide the pursuit of future opportunities. Guided by the business vision, the firm's leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firm's business position, and may include measures such as market share and reputation. Environmental Scan The environmental scan includes the following

My Style of Management

3748 words - 15 pages ], nickel oxide (NiO) [17], iron Oxide (Fe2O3) [18] and copper oxide (CuO) [19] are the candidates on account of their electrochemical behavior, low cost and environmental compatibility. However, the specific surface areas of these metal oxides in general are not high enough for high capacitance. The CNTs have been introduced to yield high conductivity and large specific surface area [12, 20]. In our previous study, the electrochemical properties of MnO2

Tourism Marketing for Sustainable Development

3561 words - 15 pages population. Tourist Organizations (be it a destination marketing agency, local tour operator, agent or hotel) need to scan their business environment for relevant data that might determine the stance taken towards sustainable tourism (Swarbrooke, 1999). - government legislation on environmental issues - the economic climate - the level of public concern over the social & environmental impacts of tourism - technological innovations such as virtual

Kudler Fine Foods Strategy

1694 words - 7 pages advantageous for Kudler to scan the specialty foods industry continually and acquire information that will afford them the opportunity to update its approach. Kudler could analyze its closet rivalry to evaluate behaviors to modernize the firm’s strategy and ensure that it is aligned with market trends. This process could be employed through forming strategic focus groups and environmental strategy sessions to stay engaged with the industry and take

Startup Example

1544 words - 7 pages Walgreens Environmental conscious service, 2 hour delivery window Peapod Connecticut, District of Co, IL, IN, Maryland, MA, NH, NY, PN, RI, VA and WI Known for reliability, excellent customer services, large selection and coupons. Local Giant and Stop&Shop stores Using manufactured coupons to receive discounts Walmart SF Bay, China and Mexico Low prices, same day services, large number of stores, APPs Walmart New app for Scan&Go service

Related Papers

Environmental Scan Essay

1095 words - 5 pages Environmental Scan Shaleka McClelland MGT/498 April 27, 2014 Stewart Edinger Environmental Scan Companies should do an environmental scan to monitor, collect, and evaluate information to look for changes in the natural, social, and environmental factors. This information will be used to determine if the trends will continue or if other ones will take their place. Companies also need to do an internal scan to determine

Environmental Scan Essay

781 words - 4 pages Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the success of your entire brand and or company. The

Str/581 Syllabus Essay

852 words - 4 pages -Hill/Irwin. All electronic materials are available on your student Web site. Weekly Point Values Week One Individual Assignment: Ethics Reflection Paper 8 Participation/Discussion Questions 4 Week Two Individual Assignment: Environmental Scan and Summary 10 Participation/Discussion Questions 4 Week Three Individual Assignment: Strategic Plan Update—Draft I 10 Participation/Discussion Questions 4 Week Four Learning

Strategic Analysis Of Koh Brothers

595 words - 3 pages ’ strength, etc.) o Remember Porter’s analysis is an industry-level (not firm-level) analysis o Who are the firm’s present/future customers? ...competitors? * Key success factors in the industry D. Environmental Scan (external forces/stakeholders) * Most important Opportunities * Most important Threats E. Internal Scan (company) * Key Strengths * Key Weaknesses What would be your strategic recommendations to