This website uses cookies to ensure you have the best experience. Learn more

Environmentally Product Essay

1349 words - 6 pages

A proposal to introduce

environmentally friendly footwear

to increase awareness of green consciousness

Prepared for

Mr J Tan
Sales Executive
GREENtoes Pte Ltd


Miss A Chee
Marketing Executive
Simple Shoes

25 January 2011

A proposal to introduce

environmentally friendly footwear

to increase awareness of green consciousness

1. Introduction
1.1 Purpose
This proposal aims to introduce new footwear products to GREENtoes and seeks the approval of the Sales Executive for the reselling of Simple Shoes’ products in the company.

1.2 Current Position
GREENtoes offers a wide variety of shoes so as to cater to customers’ ...view middle of the document...

Figure 1 shows Singaporeans’ willingness to pay extra for environmentally friendly products.
According to the figure shown above, seventy two percent of the Singapore consumers surveyed are agreeable to paying more for green products and are willing to pay an average of eleven percent more. Only a small portion of the population is reluctant to spend an additional amount on the eco-friendly products. Therefore, GREENtoes should resell Simple Shoes’ footwear since consumers in Singapore are receptive to the idea of purchasing green footwear even if it requires paying a higher amount.
2. addressing the problem
2.1. The Solution
Simple Shoes’ footwear is manufactured using recycled and sustainable materials like coconut, bamboo and hemp. Such materials are readily available because these plants grow quickly. To slow down the depletion of natural resources, GREENtoes should promote such eco-friendly footwear on a large scale. Since Simple Shoes’ footwear products are completely made from environmentally materials, it will thus be an excellent choice to bring in Simple Shoes’ products to sell in the company.

2. Pros and Cons of the Solution
The advantages and disadvantages of Simple Shoes’ eco-friendly products are analyzed in Table 1 below, using the following criteria:
□ Appearance
□ Cost
□ Features
□ Environmental Impact
□ Target market

Table 1 Pros and Cons of the Solution
3. The Proposal
3.1 Justification for Selected Solution
With reference to the advantages and disadvantages of the solution using the defined criteria as displayed in Table 1, GREENtoes is encouraged to bring in Simple Shoes’ footwear products to resell. The reasons for the decision are as follows:

□ Simple Shoes’ footwear product is very comfy. Hence, consumers will not feel any discomfort or pain at their soles despite walking for long distances.

□ Manufactured from recycled and sustainable material, Simple Shoes’ products are completely environmentally friendly, thus helping to slow down depletion rate of the natural resources and protect the environment.

□ Despite its simple appearance, Simple Shoes’ footwear has a wide range of colours. Consumers will definitely be able to find a shoe that they like, in the preferred colour.

□ Though a pair of normal shoes is much cheaper, the harmful effects resulting from the manufacturing of these shoes will lead to an even higher cost than the eco-friendly shoes since the natural resources will be further depleted, thereby having a negative impact on the environment. On the bigger picture, eco-friendly will be a wiser choice considering the damaging cost that it has on our mother nature.

3.2 Strategy for Implementation and Implementation Details
Table 2 and table 3 below show the prices and the implementation details of the footwear details respectively.

Table 2: Prices of Eco-Friendly footwear

Table 3:...

Other Essays Like Environmentally Product

Strategy At Honda Motor Company Essay

256 words - 2 pages supply Honda products to nearly every country in the world.Honda?s revenues in 1995 through 1999 were dominated by the sales of their automobiles, representing approximately 80 percent of total revenues each year. Honda has worked to strengthen its strongest product by being a leader in the development of environmental technology for cleaner automobiles. Following the development of the CVCC engine and the release of the Low Emission Vehicle

Greenwashing Essay

1905 words - 8 pages environmentally friendly, and also taking away trust and consumers from companies trying to be genuinely green. Greenwashing was around in the 1980’s, and consumers became aware of it then. . Coppolecchia (2010, p1360,1361) suggests that not only does a green product make it more appealing by being environmentally friendly, but according to a recent study forty three percent of consumers believe that a ‘green’ or environmentally friendly product


631 words - 3 pages Core/Actual/Augmented Product Dexit provides its customers with a wide range of products, from hot and cold beverages to snacks to munch on along with their beverage of choice. Starbucks main core product includes coffee, along with other beverages the customers can choose from (i.e. cappuccinos, hot chocolates, smoothes, Skinny latte, espresso, almond truffle mocha, Frappuccino, Tazoberry and Cream, etc.). Starbucks actual products include

Bis/320 Week 5 Team

1244 words - 5 pages motorcycle industry including developing alternative fuel to power the bikes and producing motorcycles from recyclable material. Making an eco-friendly motorcycle will not only keep Harley-Davidson competitive, but also open the door to a new population of consumers. Research Problem Will introducing a new product appeal to Harley-Davidson's environmentally concerned purchaser and capture that segment of the market Audience Product

Green Marketing

4559 words - 19 pages ask how much impact a product will have on the environment during its lifespan or during its disposal. This is the major impetus for green products and green marketing. A closely related reason is the competitive advantage or sales potential that some corporations now see in green products. Green Marketing is an attempt to characterize a product as being environmentally friendly. In general green products are made from recycled content and

Sustainability and Eco Friendly

934 words - 4 pages also make use of local delivery, and only one small part of the supply chain is not a local company saving fossil fuels, and provides local employment. Their products are healthy for consumers, safe for workers, environmentally sound, beneficial to local communities, and economically viable, all things that make a sustainable product. (Edwards, 2010) Their mission statement and vision is as follows” We believe the world would be a much better place


1714 words - 7 pages , efficacy of the product is more important to the consumers buying decision. We have many other unique differences that are not currently being promoted that would demonstrate efficacy. We should first build efficacy as our primary selling position by introducing an environmentally friendly line whose chemistry contains “scotch guard” that protects surfaces longer. As a result, of building efficacy of the product cost can be increased 1.5X. A

Sustainable Agriculture, Nestle

842 words - 4 pages From: Sustainable Agriculture, Nestlé To: Hans Joehr, Corporate Head of Agriculture, Nestlé Subject: SAIN Update – Corporate Synergy Recommendation Date: October 24th, 2012 Recommended Action: I recommend implementation of increasing the amount of resources to help small sourced farmers upgrade their capacities and educate them on environmentally sustainable practices. Sustainable agriculture is not only an issue of supply and

Term Paper

1335 words - 6 pages products that are more environmentally friendly * Continue improvements by using latest technology and services * Create a better method for quality control to limit the number of faulty machines and parts * Continue research and implement new items to keep product fresh and limit competition once patents expire Opinion This case study was very interesting and informative. Lessons learned from this case include: * Continued growth of

Presentation 1

661 words - 3 pages production of a product up to its delivering to the market. Thus, this shows that going green hinges on companies related in production, as a result this decision will need a long process to be implemented. Some other limitation factors are occurring, and these limitations are the dimensions of cultural greening: * Performance belief, where managers believe that being environmentally friendly will affect on company performance such as profit and

doing better

1264 words - 6 pages business. Answer: Nestle has developed its business practice in line with Agenda 21’s seven point plan. They have done more works according to the Agenda 21. One example is increase research and development of environmentally sound technologies and environmentally management systems. For important product or process innovation and renovation, Nestlé's research and development centers prepare an environmental impact study. This covers

Related Papers

Case Study Steam Whistle Brewing

907 words - 4 pages is free of genetically modified organisms - Uses environmentally friendly fuel alternatives - Reduced carbon dioxide emissions - State-of-the-art brew house - Strong sense of environmental responsibilities Weaknesses: - Only 1 product - Not enough product advertisement Opportunities: - Market unique “green” technologies - Acquire other smaller firms to grow - Expand production and distribution Threats: - Rising beer prices

Client Briefing Essay

2244 words - 9 pages Client Briefing Product: Smart series of Mercedes-Benz 1. Executive summary In this briefing, there is a brief introduction of the product Smart, its market and relevant information for the agency to create a campaign to promote the product. It indicated the objective that the client want to achieve through this campaign. 2. Product introduction Mercedes-Benz is a globally recognized company and one of the top ten most recognizable

Ben And Jerry's Mission Statement Essay

632 words - 3 pages II. Mission Statement A. Ben and Jerry’s mission statement consists of three dimensions. This mission statement has not changed since 1978. The dimensions are social, product and economic. Under the social dimension their goal is to improve the quality of life of the broad community. They believe that capitalism and the wealth it produces do not create equal opportunity for everyone. Their social mission seeks to meet human needs and

Celestial Seasonings Case Study

320 words - 2 pages Celestial Group.Strengths1.Highly integrated production process2.Successful marketing plan--goodness, truth, beauty3.Marketing: focused growth via health consciousness, brand awareness, strong customer loyalty, distinctive packaging4.Low employee turnover5.Quick decisions, less paperwork since Kraft6.Price lower than competitors7.Recognized as an environmentally-friendly company8.Large market share9.Quality controlWeaknesses1.Dependency on one production site2.$45 debt3.Little new product development4.Company might be growing too slowly5.No presence is fast growing liquid tea segment6.Difficulty in producing the same flavor from the same herb7.Shaky history with Kraft