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Estrutura Organizacional Essay

2126 words - 9 pages

Estrutura Organizacional
Estratégia e Marketing 2009/2010
Catarina Loures João Silva Tiago Moreira
Baseado no trabalho de: Paulo Carvalho 07/08; Denise Gil 08; Sofia Gameiro 09

I. Análise Estratégica
Pensamento Estratégico Análise do Meio Envolvente Análise da Empresa

II. Formulação da Estratégica
Missão, Objectivos e Estratégia ProdutosProdutos-Mercados Integração Vertical

Desenvolvimento Empresarial


III. Organização e Implementação da Estratégia Estrutura Organizacional Estratégia em Portugal
FONTE: FREIRE, A., Estratégia – Sucesso em Portugal

Política de Gestão

Natureza da Estrutura Organizacional  ...view middle of the document...

Quatro tipos de microestruturas: 1. Grupo Departamental 2. Grupo de Ligação 3. Unidade de Projecto 4. Equipa Independente


Grupo Departamental

Nas Estruturas por Grupos Departamentais, cada membro da empresa desempenha as suas funções autonomamente, competindo ao chefe de secção ou departamento supervisionar e coordenar as actividades. Adequado a empresas onde não é necessário integrar ou coordenar extensivamente as áreas de actuação.

FIGURA 7- Estrutura do grupo departamental [2]


Grupo de Ligação

FIGURA 8- Estrutura por Grupo de Ligação [2]

A estrutura por Grupos de Ligação, caracteriza-se na criação de comissões ou de conselhos para tratar de assuntos específicos.


Grupo de Ligação

Os elementos mantêm-se activos nas suas funções e, adicionalmente, representam os respectivos departamentos ou secções na comissão ou conselhos.

Adequada a situações onde se deve preservar a autonomia departamental mas onde a coordenação frequente é imprescindível.


Unidades de Projecto

Na Estrutura por Unidades de Projecto, os membros terão uma dupla responsabilidade: Desempenhar funções requeridas pelos superiores hierárquicos Participação em projectos específicos de carácter interdepartamental

Unidade de Projecto


Faz sentido quando a integração de competências é essencial ao sucesso do empreendimento, mas não se justifica a criação de uma entidade organizacional autónoma para a sua prossecução.

FIGURA 9 – Estrutura por Unidade de Projecto [2]


Unidade de Projecto


Quando o director departamental detém mais poder sobre os membros do grupo de trabalho que o director de projecto.

Quando o director de projecto puder determinar a promoção ou melhoria das condições salariais dos membros do grupo de trabalho, mesmo contra a opinião dos directores departamentais.


Equipa Independente

Membros de departamentos diferentes são inseridos numa estrutura autónoma da organização sob a direcção de um líder. A filiação departamental é abolida temporária ou definitivamente.
FIGURA 10 – Estrutura por Equipa Independente


Equipa Independente

Adequa-se a projectos que tendem a desviar-se das normas de actuação da empresa. Proporciona aos membros da equipa um enquadramento distinto para facilitar o desenvolvimento de ideias e produtos inovadores.


Em suma…

Grupos Departamentais – Apropriados à manutenção ou introdução de pequenas alterações nas actuais estratégias da empresa. Equipas Independentes – Indicadas para situações de mudança significativa da actual estratégia da empresa que requeiram uma elevada integração das competências organizacionais. Restantes modalidades de microestruturas – Enquadram-se em níveis intermédios de mudança estratégica e de integração de...

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