A review essay on ethical production and ethical consumer
“Submitted by Shagun Sawhney, in Partial Fulfillment of the Requirement for the Degree of M.A. in Fashion Marketing”
SUBMITTED TO: PRIYA MARY MATHEW
(Department of Business and Technology)
10 OCTOBER 2012
Table of Contents
S.No. | Topic | Page no. |
1. | Introduction | 1 |
| * Organic | 1 |
| * Fair-trade | 2 |
| * Vintage or Second hand | 2 |
| * Recycling fibres/ fabrics | 2 |
| * Re-design or ‘up-cycling | 2 |
| * Technology | 2 |
2. | Natural fibres | 3 |
3. | Labor conditions | 4 |
4. | Ethical Consumer | 7 |
5. | ...view middle of the document...
Even though it appeared large brand after large brand were being busted for applying unfair, exploitable labor and ethical fashion was growing, the idea still triggered the look of the expensive, scratchy burlap sack for any dress. It really wasn’t stylish. As time advanced, many designers began to consider are a symbol of eco fashion, and express lines of clothing which were fashionable, organic and fair trade.
As kim kent(2007) states that the organic movement got its start in the 60s, and in the middle of the innovations of this era was an unprecedented push for locally-grown food products free from pesticides or chemicals, eventually expanding into the land of cosmetics and beyond. Within the sixties, hippies dawned tie-died t shirts, long skirts and peace-sign add-ons. The seventies were based on polyester clothing and sequined curler-disco clothes. Since that time, an overshadowing trend of “fast fashion,” reasonably made clothes, probably from third-world sweatshops, provide simple, cheap convenience trend of year. price could be considerably little, diving in very tempting and not likely unsuccessful, even when the gown falls apart for only three nights out.
‘Ethical’ has become a somewhat catch-all term in fashion encompassing a number of issues. In broad terms, these are: Organic, Fair-trade, Vintage or Second Hand, Recycling fibres / fabrics, Re-design or 'up-cycling' and Technology.
The use of organic, all-natural fibres such as cotton, silk, hemp, and linen require significantly less energy to grow and use. Organic cotton, for instance, is grown without chemicals, herbicides, insecticides, or deodorants so its farmers work with the environment instead of fight it when they plant and harvest crops, using simpler methods of pest and weed management and often hand-picking and manufacturing their own crops.
The use of fair pay in line with (and often exceeding) the minimum living wage, trade unions supported , equality / gender issues examined , development and nurturing of local skills and communities , can help support farmers during organic conversion.
* Vintage or Second Hand
opening of vintage shops, charity shops, dress Agencies, internet, swishing / clothes swapping.
* Recycling fibres / fabrics
It can be pre- or post-consumer waste e.g. polyester garments or plastic bottles broken down, re-polymerized & made into fibres, rubber re-used for trainers soles.
Re-design or 'up-cycling'
the pre-consumer waste e.g. off cuts and post-consumer waste e.g. unwanted garments rework into new designs or decommissioned fire hoses made into luxury bags / belts from Eako.
The development of materials and processes that are kind to workers and the environment e.g. growth of wipe-clean garments or development of 100% biodegradable garments and technological advances in processing renewable raw materials suitable for fabric production;...