This website uses cookies to ensure you have the best experience. Learn more

Evaluate The Findings From The Research Undertaken

1899 words - 8 pages

Grading Criteria D2 - Evaluate the findings from the research undertaken.
The research that we carried out worked well and we managed to get some solid results because we used four different research methods. They were primary research which was in the form of a questionnaire, secondary research which was in the form of a focus group, secondary research which was a competitor analysis and also secondary research to determine the size of the target market on a local, regional and national level. These four different methods of research allowed us to cover all of the objectives for the research which were:
• The strengths and weaknesses according to the 16-23 year old target audience
• The ...view middle of the document...

It took a while to create the questionnaire, then more time on top to hand it out, receive the responses and finally produce a table and graphs. The part of the process which was most difficult and time consuming was the collecting and analysing of the results. But even coming up with questions was time consuming as we had to come up with the questions from scratch and ensure they were not leading questions and so would have no bias. Handing out the questionnaires was time consuming as not everyone wanted to participate and some people took longer than other to fill them in, so at times it felt like we were waiting around. We tried as much as possible to reduce the time taken by each handing ten questionnaires out. As we already have the Dome at our disposal we found it best to use convenience sampling because everyone in the Dome should have been part of our target audience, therefore it was the easiest method to use and still gained relative responses and data. A questionnaire is used as part of a survey and this is the most commonly used method when doing market research at is it a very cost effective method and even though creation and analysis may be time consuming it does collect data quite quickly and so is usually time effective too.
The questionnaire we did was essential in getting the findings we did. The positives of the questionnaire in relation to the way it affected the findings was that it was unbiased and written to target the target market, this was because then the findings were not only made reliable but they also fitted the target age group. The questionnaire may have negatively affected the findings because some of the respondents weren’t truthful, some of them messed around and so any findings derived this way could be invalid and not representative of the actual opinions of the target market.
We then used a focus group in order to gain some more in depth qualitative data which would give opinions about Cadburys’ Twirl Bites, which helped us to see if these opinions supported the results from the questionnaire (meaning our research would be consistent and repeatable).
Our focus group was very cost effective and time effective because we already had the target market in our class and so we just used them. It was fast because it took no more than twenty minutes (to conduct the focus group and write down the opinions). I think this research was essential to help justify the mainly quantitative questionnaire data. From doing this we could give more than just findings, the focus group data allowed us to give conclusions and recommendations to Cadbury based on the actual opinions of their target market on Twirl Bites. We also had one person who watched the facial expressions of the people in the focus group because the information given would help us to see if the opinions given matched their facial expressions to rule out any demand characteristics (telling the researcher what they want to hear). A focus group was our only...

Other Essays Like Evaluate the Findings from the Research Undertaken

Evaluate the Marketing Techniques, Research and Analysis Used by One of Your Selected Organisation and Make Original Recommendation for Improvement

1960 words - 8 pages Evaluate the marketing techniques, research and analysis used by one of your selected organisation and make original recommendation for improvement. Introduction In the following task I am going to provide detailed evaluation of the marketing techniques, research and analysis used by Tesco to make original recommendations for improvement. Marketing concept Marketing concept is a concept based on focusing your business on customers

Techniques Used for Absolute Dating in Archeology in Their Research Efforts to Increase the Validity of Their Findings, Many Archaeologists Put to Use Absolute Dating Techniques to Assign a...

562 words - 3 pages Techniques Used for Absolute Dating in Archeology In their research efforts to increase the validity of their findings, many archaeologists put to use absolute dating techniques to assign a chronological background to all materials they find. Absolute dating techniques, also known as chronometric dating techniques, are methods in which archeologists utilize chemistry and physics to determine the ages of a particular piece of material

•from the E-Activity, Evaluate the Situation of the Organization You Researched. Create a Program Outlining Steps the Organization Might Take to Build Better Public Relations

1753 words - 8 pages strategies as well as overall success. Well planned diversification strategies are very essential for a successful company in today’s rapidly growing society. Diversification strategies help companies maintain a steady income during economic recessions. Successful companies find ways to expand using resources they already posses. They evaluate the interest of their target markets then determine what is missing within that specific marketplace

Outline and Evaluate the Breakdown of Relationships

1064 words - 5 pages the subsequent breakdown of the relationship. This supports Ducks claims about maintenaince difficulties because it shows how a relationship can breakdown if they live far from eachother and do not spend enough time with eachother. However, despite the perception that long distance relationships are unlikely to last research by rohlfling suggests that they are more common than we think. One study found that 70% of students sampled had

Evaluate the Effects of Soft Tissue Techniques

1576 words - 7 pages Critically evaluate the effects of soft tissue techniques . (Unit USP47 L02,c) Client feedback, tissue change appearance and/or texture), change in range of movement, change in quality of movement, reduction in pain, increased extensibility of tissue, achievement of aims and objectives. The aim of this essay is to critically evaluate the effects of soft tissue massage techniques as a way to treat sport's injuries and deal with temporary or

Critically Evaluate the Theoretical Perspectives of the Psychology of Happiness

1283 words - 6 pages The dictionary describes happiness as a “state of well-being characterized by emotions ranging from contentment to intense joy”. However different people will receive “intense joy” from different things - happiness is subjective . The ability to create a formula for happiness has been attempted throughout history, to no avail. From Greek philosopher Epicurus and his notion of sensations create pleasure, up to Maslow (1943) and his

Evaluate the View That the World Is Becoming More Secular

1639 words - 7 pages that society is becoming more secular due to science and rationality, and the decline of traditional values. The strongest evidence for secularisation comes from church attendance statistics. According to the 1851 Census, 40% of the population attended church; however by 2005 this had dropped to 6.3% according to the 2006 English Church Census. Attendance at religious ceremonies such as baptisms has dramatically fallen. Sociologist Wilson and the

Outline & Evaluate the Biological Explanation of Phobic Disorders:

1578 words - 7 pages Outline & evaluate the biological explanation of phobic disorders: The biological explanation for the acquisition of phobic disorders establishes that phobias are caused by genetics, innate influences and the principles of biochemistry. This theory recognises that an oversensitive fear response may be inherited, causing abnormal levels of anxiety. This is illustrated in the basis of inheritance, particularly the adrenergic theory that

Outline and Evaluate the Behaviourist, Including Two Behavioural Therapies

1421 words - 6 pages “outline and evaluate the behaviourist, including two behavioural therapies” Introduction Behaviourist approach: All behaviours learned from experiences that a person has had in their environment. All behaviour is learned through reinforcement or punishment. This was through Watson (1913) Pavlov (1849-1936) and through Skinner (1904-1990). The following pages outline operant and classical conditioning and behaviour therapies

Evaluate the Psychological and Biological Explanation of Aggression

2056 words - 9 pages QUESTION 2 OUTLINE AND EVALUATE THE PSYCHOLOGICAL AND BIOOLOGICAL EXPLANATIONS OF AGGRESSION(500 - 700 WORDS) One social psychological explanation of aggression is deindividuation theory. it proposes that when individuals are put into a ‘group or crowd setting’ then they lose their sense of individuality and take on a crowd mentality.this would allow them to behave in a way that would be unnatural if they were on their own, but as they

Evaluate The Impact Of Social Ineqaulities In Scoiety

2281 words - 10 pages self-worth may be more influenced by other adolescents that by the family. Adolescents will copy the style of dress, beliefs, cultural values and behaviours of their own network of friends. Historically, adolescence was seen a time of storm and stress. Adolescence Have to cope with the development of their own sexuality (the impact of sex hormones at puberty). And the social transition to full independence from the family. Research suggests that

Related Papers

Findings From The Perceived Satisfaction With Work Survey

3899 words - 16 pages Findings from The Perceived Satisfaction With Work (PSW) Web-Based Survey Student: Steve Villanueva. Course: STAT 233 Questionnaire Design. Instructor: Steve Potassium. Date Due: 11/20/2012. Goalst The goals of the cognitive pre-tests were to test respondents’ ability to accurately recall their GPAs from each semester at college, grades for specific business courses, to identify difficult questions to answer regarding current employment

Evaluate The Practice Of Earnings Management From The Prospective Of Corporate Governance And Business Ethics

2383 words - 10 pages Evaluate the practice of Earnings Management from the prospective of Corporate Governance and Business Ethics Definitions of Earnings Management Traditionally earnings management is viewed as a distortion of economic events that is misleading to certain user of financial statements. Below are two widely quoted definition carrying this point of view: Schipper (1989, 92): “a purposeful intervention in the external financial reporting

Evaluate The Contribution Psychological Research Has Made Towards Our Understanding Of How Children From Birth To Five Learn And Develop Competencies In The Processes Of Observation, Problem Solving,...

3252 words - 14 pages Evaluate the contribution psychological research has made towards our understanding of how children from birth to five learn and develop competencies in the processes of observation, problem solving, exploration, experimentation and prediction, thinking and decision making. Introduction The aim of this essay is to evaluate the developmental theories of ‘Problem Solving, Reasoning and Numeracy’ (PSRN) and an ‘Exploration and Investigation

Outline And Evaluate Research Into The Duration, Capacity, And Encoding Of Information In Short Term Memory

641 words - 3 pages “Outline and evaluate research into the duration, capacity, and encoding of information in short-term memory.” Peterson and Peterson conducted a study of the duration of short-term memory. The experimenter said a consonant syllable to the participant, followed by a three-digit number, for example: IDM 302. The consonant syllable had to not have a meaning, for example: not BBC. Immediately after hearing this, the participant had to count