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Events Management Essay

2842 words - 12 pages

Events Management
Introduction
Recent times have seen events turn into popular vehicles for regeneration of the urban areas and for economic growth and development as well as playing a massive role in reflecting the extensive changes that have taken place in culture and the society (Raj, Walters and Rashid 2008). As a result, the events industry has emerged and grown so large leading to some suggestions that the events management field should become a discipline of its own (Smith 2012). Many countries around the globe have seen growth in their events industries with the industry contributing handsomely to the respective country’s Growth Domestic Product (GDP). An event is a short-term ...view middle of the document...

He further reiterates that “events are transient, and every event is a unique blending of its duration, setting, management, and people” (p. 127).
Event Stakeholder – Getz, Andersson, and Larson (2007a) define event stakeholders as “those persons or groups who can influence the organization or are influenced by it” (p. 125). Another author, Reid (2011) defines event stakeholders as “…those people and or groups with a stake in the event and its outcomes, including all groups participating in the production of the event, sponsors and grant givers, community representatives, and everyone impacted by the event” (p. 21).
Event Management Process (EMP) – this process involves the planning, execution and evaluation of corporate, nonprofit, association, social and government events (Reid 2011). Reid (2011) reveals that the process requires those who work in it to possess solid creative, organizational and budgeting skills in order to ensure the success of an event.
Impacts of Events
In the context of an event, impacts can take two formations: positive impacts or rather benefits, and negative impacts. Both forms of impacts amass as a result of an event taking place, either before the event takes place, during the happening of the event or even after the event has taken place. A host of stakeholders can be affected by these impacts and they include the hosting community, the participants as well as the local businesses. Events differ greatly and as a result they have different impacts in different ways and on different people resulting in uneven distribution of the impacts. Today, the most commonly sought after impacts of holding events include physical impacts, environmental impacts, social impacts, political impacts, economic impacts, cultural impacts and tourism destination impacts (Hede 2007).

Legacy
These are the actual impacts felt by the host community or rather hosting destination. These benefits are in most cases conceptualized as positive impacts and not negative impacts, usually in terms of corporeal benefits for instance new jobs or employment opportunities and or physical infrastructure. On the contrary, other benefits that are not physical may be realized. According to Getz, Anderson and Larson (2007b):
“Regardless of the actual form that a legacy may take, the idea underlying legacy creation is that it represents something of substance that will enhance the long-term well-being or lifestyle of destination residents in a very substantial manner—preferably in a way that reflects the values of the local population” (p. 130).
Generally, many across the hospitality industry are of the assumption that legacy exists though; most recent research shows that there is still inequity in the distribution of legacy as well as questioning the benefits associated with holding these events with respect to the hosting community.
Leverage
This involves efforts aimed at reaping the most benefits out of holding or hosting an event. According...

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