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Executive Summary Essay

1521 words - 7 pages

Table Of Contents

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary/Facilities Plan
2.1 Company Ownership
2.2 Start Up Summary
2.3 Company Locations and Facilities

3.0 Production Plan
3.1 Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Fulfillment
3.5 Future Services

Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
Business Participants
Distributing a Service
Main Competitors

5.0 Strategy and Implementation Summary
5.1 Pricing Strategy
5.2 Sales Strategy
5.3 Milestones

Human Resources
6.1 ...view middle of the document...

Southern Hospitality Transportation will be created as an LLC based in Charleston, SC and owned by its principal investors and principal operators. The initial office will be established in an A-residential office in Charleston, SC until profits have declared other wise.

Consulting participants range from name brand Shuttle companies to tens of thousands of individuals. One of Southern Hospitality Transportations’ challenges will be establishing itself as an elite service provider, positioned as a relatively risk-free LLC purchase.
Industry competition comes in two forms, established shuttle services that have already become house-hold names and local cab companies. The established shuttle service are often hampered by the inability to properly service vehicles and unable to provide that same level of service each and everyday!
The local cab companies are often just not up to par in the level of cleanliness to the average frequent flyer tourist; Which should not only give us the advantage, but also make us the local industry leader!
Within the Carolinas, Southern Hospitality Transportation plans to target airports and all tourist destination locations. With high focus on the airports, profits should soar with the increase in ticket sales. Our secondary focus should also maximize all earning potential since not all tourists enjoy driving around in new territories.
Southern Hospitality Transportation will be priced at the middle-edge of what the market will bear, competing with the “house-hold name”, established shuttle service providers. The pricing fits with the general positioning of SHT as providing high-level expertise. Sales estimate project revenues of roughly $160,000 in the first year and a half.

Southern Hospitality Transportation


Southern Hospitality Transportation offers reliable, high quality alternative to shuttle service for ordinary travelers. A true alternative to commuting and navigating your way through new territories. Southern Hospitality Transportation (SHT) clients will know the selection of SHT is the equivalence of safety, reliability, and comfort. Southern Hospitality will ensure a higher quality of service and an even higher level of obligation and commitment!

1.3 Keys to success
Excellence in fulfilling the promise--completely confidential, reliable, trustworthy expertise and information.
Developing visibility to generate new business leads.
Leverage from a single pool of expertise into multiple revenue generation opportunities: Local tourist destinations, assigned confirmed private tours, and also group rates.

2.0 Company Summary
Southern Hospitality Transportation is a new company providing high level expertise in the service sector. We will focus on two kinds of service shuttle tours and liaisons taxies.
2.1 Company Ownership
Southern Hospitality Transportation will be created as a Carolina LLC based...

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