Perceptual Mapping of Tourism Management Schools in Davao City
Problem and its Setting
Background of the Study
According to Lewis, Robert C. & Chambers, Richard E. (2000) first, perceptual mapping can help us identify previously unrecognized issues and attributes of a product and service that lead the customer behaviours. Second, perceptual mapping can help us compare how our products performs against our competitors products.it can also help us to identify which combination of features and benefits are most preferred to our customers. The end results of the analysis in the perceptual map provide a graphic illustration on how the competitor has options compare ...view middle of the document...
Laurel, 2009 that - “We’re the most awarded tourism school in the Philippines (Lyceum of the Philippines University (LPU) Batangas). We have an industry-based curriculum that prepares our students with the skills and knowledge they will need for future employment,” in addition they provides innovative teaching strategies and learning approaches to produce internationally-oriented graduates.
Statement of the Problem
This study aims to investigate and examine the perceptual mapping of tourism management school in Davao City. Specifically it seeks to answer the following:
1.) What is the profile of the respondents in terms of:
2.) Determine the close competition among Tourism Management Schools through perceptual mapping in terms of:
2.1 Curriculum Mapping
2.2 Facilities Mapping
2.3 Faculty Mapping
3.) Characterized the patrons of Tourism Management Schools in Davao City.
3.1 Transferee students
3.2 Working students
4. is there a significant difference in tourism management schools?
The study is guided by the null tested at the level of significance 0.05 as follows:
Ho: There is no significant difference in the different tourism management schools when analyzed according to the perceptual mapping.
Significance of the Study
The researchers conducted this study in order to give information and idea about...