Factors Affecting Women Shoppers’ Toward Online Shopping Attitude

2000 words - 8 pages


Study On Factors Affecting Women Shoppers’ Online Shopping Attitude
Rusfazaira binti Ahmad Fadzil (2003105365)


| Page |
| 1.1 Background of the Study | 1-2 |
| 1.2 Problem statement | 3-4 |
| 1.3 Objectives of The Research | 5 |
| 1.4 Scope of Study | 6 |
| 1.5 Limitations | 7 |
| 1.6 Definition of Terms | 8 |
| 1.10 Summary | 9 |
| | |
| 2.1 Literature Review | 10 |
| 2.1.1 Concept of financial leverage with bank ...view middle of the document...

The existence of telecommunications equipment such as smart phones and tablets are not limiting time and place for them to be online.
The roles of a shopper’s personal attitudes have been widely acknowledged in consumer decision-making and behavioral intentions (Wu, 2003). In particular, attitude serves as the bridge between consumers’ characteristics and the consumption that satisfies their needs (Armstrong & Kotler, 2003). Moreover, consumers’ characteristics, such as personality, as well as demographic and perception on online shopping benefits, have also been found to influence their online shopping behavior (Cheung & Lee, 2003). Thus, identifying the relative importance of each determinant of choice towards a given action could be a useful step in understanding such behavior occurs.
The main aim of this study is to investigate purchasing intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular emphasis on understanding and evaluating the factors which directly or indirectly influence their purchasing intentions by measuring the attitude towards online shopping.
1.2 Problem Statement
Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with the online shopping services (Haque et al. 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors affecting this behavior when shopping online should be given priority.
With the expansion of career women in Malaysia, women shoppers become one of the important market segments or two reasons; first, this group has money and shopping interest. According to Statistics on Women, Family and Community 2011, shows that number of female employed increased from 2000 until 2010. It shows that women in Malaysia have purchasing power (See Appendix 3.1).
Second, this segment of the population has the potential of earning a greater income than other segments of the population. It will be great significance to find out the factors which influence women shoppers’ intention to shop online if we want to expand group of online buyers and the volume of e-commerce. According to to Statistics on Women, Family and Community 2011, Number of female enrollment in University is higher than male and the number keep increasing. In 2001, number of male enrollment student in University is 103,747 and female 142,242. In 2010, Number of male enrollment in University is 184,457 and female 278,323 (See Appendix 3.2). The differences of student become bigger each year. The higher of education background can contribute to higher income in the future.
Third, growth of online business keeps increasing. Recently, during the 2013 budget presentation by our Prime Minister has stated that; the Malaysia Government aware women not only important in a family, but also contribute to the development to the national economy. The government allocated 50 million to support women’s...

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