First Week Essay

5892 words - 24 pages

Arnaud TEZENAS du MONTCEL / B00295190

Business Research
Skills
Report N°1

Arnaud TEZENAS du MONTCEL
20/03/2016

Table of contents
Introduction

2

1. Effective research design
2. Qualitative research

3
3

2.1. How to choose between Qualitative and Quantitative research
2.2. Advantages of a qualitative research

3

2.4. How to create a quality survey

4

2.5. Difficulties you could meet

4

Qualitative analysis of the interview with a UWS Academics

5

3.1. Thematic research

5

3.2. Understand the interview

5

3.3. How to find themes

5

3.4. Identification of themes
4

3

2.3. How to run a qualitative survey

3

3

6

...view middle of the document...

2. Qualitative research
2.1. How to choose between Qualitative and Quantitative research?
When we want to run a study, we have to know first and foremost what kind of results we would
like. This will allow us to choose between qualitative and quantitative methods. Qualitative method
is a study about expectations, motivations, filling and other judgement of the panel giving values. It
permits to understand the costumer behaviour and what barriers they may have to change it.
However it cannot quantify. Counter to the quantitative methods which is a market research which
allow us to quantify and who’s the representativeness can be measured precisely.

2.2. Advantages of a qualitative research
Here the choice made is for a qualitative methods, for many reasons. The qualitative research is
an in-depth exploration which allows us to know which people we are working with, meet people
and begin a conversation, the qualitative research needs personal investment. It is conducted
through intense contact within a sampling of the population setting. We have to be aware of the
behaviour (body language for example) of our sampling. This permit to the researcher helps to them
understand the more in-depth involving the perceptions of the participants. However, as it is say
before, statistical correlations may be based upon ‘variables’ that are arbitrarily defined by the
researchers themselves, therefore the investigator has to be very aware about his/her neutrality and
being impartial. Thanks to the interpretation the qualitative leads to more in-depth analysis than the
quantitative method.

2.3. How to run a qualitative research
To run a qualitative research we have the choice between nine inquiries: Case study allow us to
develop an in-depth analysis of a single case or multiple cases. Carla Willig (2008) asserts, case
studies “are not characterized by the methods used to collect and analyse data, but rather its focus
on a particular unit of analysis: a case” (p. 74). Ethnography is the study of social interactions,
behaviours, and perceptions that occur within groups, teams, organisations, and communities.
Ethnomethodology focuses on the world of 'social facts' as accomplished or co-created through
peoples' interpretive work said Harold Garfinkel. Phenomenology is a study that attempts to
understand people's perceptions, perspectives and understandings of a particular situation
developed Edmund Husserl. Grounded Theory is an approach for developing theory that is
3

"grounded in data systematically gathered and analysed" (Strauss & Corbin, 1994). Participatory
action research “It is about jointly producing knowledge with others to produce critical
interpretations and readings of the world, which are accessible, understandable to all those involved
and actionable. (Paul Chatterton, Duncan Fuller & Paul Routledge, 2007)”. Narrative analysis
Narratives or stories occur when one or more speakers engage in sharing and...

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