Fmcg Labels Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2016 – 2026

542 words - 3 pages

Labelling is an indispensable part of marketing, which impulse and highly influence consumer buying behavior. In each product category under FMCG market, brand owners are looking for new approaches to develop labels in order to face competitive market. Labelling is used to differentiate or giving distinct looks from the other products available in the market. FMCG labels can be made in different design as per the specific demand of the customers. It includes self-adhesive labels, barcode, tag, sticker and others, available in different shape, size and colors. However government organizations across the world has established packaging labels guidelines for particular products and packaging type and it is required to meet those requirements.

Increasing demand for grocery, personal care products and food and beverage is expected to drive consumption of FMCG products. In five years, FMCG ...view middle of the document...

Government regulations over packaging has forced manufactured to provide quality packaging and ensuring clean and persistence labels which represent all required contents of product and packaging materials. Owing to the demand and supply gap of FMCG products, the retailers has adopted a business strategy of expansion and number of retail store has increased significantly over the last five years. Market penetration of multinational companies like Walmart in emerging economies such as China and India is expected to drive the FMCG labels market in high potential market. Increasing disposable income and rapidly expanding retail sector are two key drivers to drive the global FMCG labels market. However private labels is a potential treat for FMCG labels and it is expected to restrain the growth of FMCG labels market. Additionally, the sustainability of FMCG labels market is highly dependent on innovation and product development.

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