Ford Motor Company Case Analysis

5581 words - 23 pages

Ford Motor Company
(Case Analysis)

Group #6- TGAA TTH 1:00
Member 1- Taylor O’Neill
Member 2- Knyra Ratcliff
Member 3- Alex Perkins
Member 4- Xu Han
Member 5- Kevin Carter
Member 6- Alex Dundon/ Nick Tran
Presentation Date: 11/17/15

Introduction
Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, ...view middle of the document...

One Goal. An exciting viable Ford delivering profitable growth for all. (Homepage, 2015)”
Component | 1Customers | 2Products | 3Market | 5Profitability | 7Self-Concept | 8PublicImage | 9Employees |
Company | Present | Present | Present | Present | Present | Present | Present |

History/Timeline
1901: Henry Ford defeats the top racecar driver of the era. Ford designed the 26 horsepower sweepstakes and defeated Alexander Winton. The victory lead to Henry Ford’s second short-lived attempt, The Henry Ford Company.
1903: The Ford Motor Company is incorporated with 12 investors and 1,000 shares. Ford Motor Company had turned a profit of $37,000.

1904: Ford Motor Company of Canada is founded in Walkersville, Ontario.

1907: Ford introduces the scripted typeface of its trademark designed by Childe Harold Wills.
1908: Ford introduces the Model T.
1913: Ford introduces the integrated moving assembly line to auto production.
1917: Ford Motor Company introduces its first ever truck, the Ford Model TT.
1919: Edsel Ford success Henry Ford as president of company.
1922: Ford acquires the Lincoln Motor Company.
1925: Ford begins production of Ford Tri-motor airplanes.
1927: Ford begins selling the 1928 Model A.
1932: Ford introduces the flathead V8 engine.
1936: Ford begins selling the Lincoln Zephyr line.
1941: Ford begins producing Jeeps for the U.S. Military.
1942: Auto production is halted to produce military equipment for the United States.
1943: Edsel Ford dies.
1945: Henry Ford II becomes president of Ford Motor Company.
1948: Ford introduces the 1949 Ford.
1954: Ford introduces the Thunderbird; Ford begins crash testing vehicles.
1956: Ford becomes a publicly traded company.
1957: Ford introduces the Edsel.
1959: Ford credit is founded which offers loans and leases to car buyers.
1970: Ford introduces three points, self-adjusting, and retracting front outboard lap and should belts.
1980: Phillip Caldrell succeeds Henry Ford II.
1990: Ford introduces Explorer.
2001: Ford Board of Directors name Bill Ford to replace Jacques Nasser as CEO.
2003: Ford Celebrates its 100th Anniversary.
2004: Ford introduces the GT as its premium sports car.
2006: Alan Mallaly become Ford’s president and CEO.
2009: Ford begins offering its turbo charged eco boost lone of engines.
2014: Ford introduces the 13th generation 2015 F-150; Ford Mustang celebrates 50th anniversary; Mark Field succeeds Alan Mullaly as Ford’s president and CEO.


Industry
The Ford Motor Company is a global automotive industry leader that has two primary sectors—automotive and financial services. Within the Ford Motor Company’s automotive sector, it offers cars, utility vehicles, trucks, and electrics. Ford cars include the Ford Mustang, the first car to offer four, six, and eight cylinder engines each producing about 300 horsepower; Ford Focus, one of the best-selling vehicle nameplates in the world; and the Ford Fiesta, the...

Other Essays Like Ford Motor Company Case Analysis

Ford Motor Company Essay

975 words - 4 pages Alan Mulally, CEO, Ford Motor Company Leadership and Organizational Behavior 05/15/2011 1 Ford Motor Company 2 Alan Mulally, CEO, Ford Motor Company “Leadership is a process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hard decisions about human and other resources” (Hallriegal & Jr. Slocum, 2011, p. 4). Leadership

Ford Motor Company Essay

853 words - 4 pages Ford Motor Company The role of leadership and how it can impact Organizational Performance “Never leave your wingman” this phrase crossed my mind because Mr. Mulally came from Boeing, an aircraft background. Leadership is vitally important to the organizational performance. When leaders manage their own behavior, when they coach effectively, direct and inspire their teams, they not only deliver results through their team – they boost

Alan Mulally Ford Motor Company

1646 words - 7 pages Alan Mulally, CEO, Ford Motor Company Elizabeth Haskins Strayer University Instructor: Dr. Yohannes Abate Leadership and Organizational Behavior – BUS 520010VA016 August 7, 2011 Abstract This case focuses on the challenges Alan Mulally (Mulally); CEO of Ford Motor Company faces to implement a new beginning for Ford. Upon Mulally’s arrival, Ford was on the verge of a financial collapse, reporting a $12.6 billion dollar loss in

Advertising at Ford Motor Company

968 words - 4 pages Creative Brief for Ford Motor Company Student’s Name University Affiliation Creative Brief for Ford Motor Company A creative brief for any company needs to be clear and complete in order to accomplish its purpose effectively. It gives the creative team direction while coming up with a marketing strategy. A well laid-down sample brief enables the team to come up with the best techniques that cover all the needs of the business owner

Alan Mulally, Ceo, Ford Motor Company

2182 words - 9 pages Alan Mulally, CEO, Ford Motor Company Alan Mulally, CEO, Ford Motor Company Curtis Godette Strayer University Dr. Yamil Guevara- Professor 15 May 2011 Abstract The Ford Motor Company has been an American icon for over a century. Ford Motor Company has concluded that in

The Transformation of the Ford Motor Company

1908 words - 8 pages The Transformation of the Ford Motor Company Most adults today have had the pleasure of driving a Ford, or they know someone who has. Henry Ford is known as an amazing innovator. In 1903 with $28,000 in cash, Henry Ford started the Ford Motor Company, whose automobiles changed how the world moved (FORD, 2014). Ford’s history comes with great stories of success; however the recession that started in 2000, caused the Ford Motor Company to

Ford Motor Case Study

1813 words - 8 pages Ford Motor Case Study Table of Contents Executive Summary 3 Introduction 4 Issue Identification 5 Environmental and Root Cause Analysis 6 Alternatives and Options 8 Recommendations 10 Implementation 11 Monitor and Control 12 Exhibits 13 Executive Summary After reviewing Ford Motor supply chain, we became aware of its very complex nature. Due to this

Swot Analysis of Ford Motor

661 words - 3 pages Ford Motor is one of the leading and world’s best manufacturer in the world. Brand of Ford Automobile comprises of Ford, Jaguar, Aston Martin, Lincoln, Volvo, Mercury & Land Rover. This company nearly manufactures as well as distributes to around 200 companies and thus gains more productivity. Ford motor is operating in around 100 offices in all over the world and thus contributing a lot in order to generate better outcomes. (Banham, Pg

Ford Case Analysis

555 words - 3 pages FORD MOTORS CORP - VALUE ENHANCEMENT PLAN 1. Does Ford have too much cash? • Liquidity Analysis: Quick Ratio and Current Ratio. Find the industry standard and compare! • Opportunity Cost of holding cash versus Capital Gain for spending that idle cash! • Solvency to understand the risks incurred by the firm and verifies it against an optimal capital structure. • Ford has made past acquisitions and has exhausted

Ethical Analysis: Ford Pinto Case

1549 words - 7 pages Ethical Analysis: Ford Pinto Case MGT / 216 Ethical Analysis: Ford Pinto Case In this analysis, two opposing viewpoints are given; Mark Dowie, of the magazine Mother Jones and James Neal, chief attorney for the Ford Motor Company. The case involves the ethical implications of the horrific accident that occurred on August 10, 1978. Three girls died in an auto accident when the automobile they were driving, a 1973 Ford Pinto, was slammed

Case Analysis Ford and Firestone

3643 words - 15 pages Case Analysis Report In August 2000, Ford Motor Company and Firestone Tire Company recalled 6.5 Million ATX and AT tires that had been installed on Ford’s Explorer model SUV. At the time, it appeared as though Ford and Firestone were doing the right thing. They had found out that the tread separated on Ford Explorers in states with intense heat, such as Florida and Texas. However, it later came to light that both Ford and Firestone had known

Related Papers

Case Analysis Of Ford Motor Company

1313 words - 6 pages performance. First, goal setting helps any organization improve its performance if effectively developed, implemented and monitored. A lot of companies repeatedly set unrealistic goals with no action plans. As a result, the business fails. However, in the case of the Ford Motor Company, aggressive goals were vital to the success of the company. The company was losing billions of dollars in such a short period of time. Mulally

Case: Ford Motor Company Essay

3144 words - 13 pages 1.0 IntroductionThe Ford Motor Company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. Henry Ford was in his time an innovator in offering "cars for the masses". He introduced to the car industry methods and systems innovative in their day. Ford needs once again to forge new paths to ensure future competitive

The Ford Motor Company Essay

2303 words - 10 pages industry, there is a need to apply more emphasis on the nature of operations as well as ways through which changes in various sectors of the activities that take place can affect the supply and demand of The Ford Motor Company. While researching the analysis of the automaker industry, the number of global production of small cars has far exceeded the number of trucks and other heavy vehicles since the turn of the century (Ford Motor Company, 2014

Ford Motor Company Essay

764 words - 4 pages dealerships – Independent dealer network, unionized labor force, incompatible and a variety of systems used by the dealers. Environment and Root Cause Analysis Environment Since Henry Ford incorporated in 1903, the company has produced in excess of 260 million vehicles. With headquarters in Dearborn, MI, Ford Motor Company is the second largest industrial corporation in the world, with approximately 370,000 employees, operations in about 200