Ford Motor Company Case Analysis

5581 words - 23 pages

Ford Motor Company
(Case Analysis)

Group #6- TGAA TTH 1:00
Member 1- Taylor O’Neill
Member 2- Knyra Ratcliff
Member 3- Alex Perkins
Member 4- Xu Han
Member 5- Kevin Carter
Member 6- Alex Dundon/ Nick Tran
Presentation Date: 11/17/15

Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, ...view middle of the document...

One Goal. An exciting viable Ford delivering profitable growth for all. (Homepage, 2015)”
Component | 1Customers | 2Products | 3Market | 5Profitability | 7Self-Concept | 8PublicImage | 9Employees |
Company | Present | Present | Present | Present | Present | Present | Present |

1901: Henry Ford defeats the top racecar driver of the era. Ford designed the 26 horsepower sweepstakes and defeated Alexander Winton. The victory lead to Henry Ford’s second short-lived attempt, The Henry Ford Company.
1903: The Ford Motor Company is incorporated with 12 investors and 1,000 shares. Ford Motor Company had turned a profit of $37,000.

1904: Ford Motor Company of Canada is founded in Walkersville, Ontario.

1907: Ford introduces the scripted typeface of its trademark designed by Childe Harold Wills.
1908: Ford introduces the Model T.
1913: Ford introduces the integrated moving assembly line to auto production.
1917: Ford Motor Company introduces its first ever truck, the Ford Model TT.
1919: Edsel Ford success Henry Ford as president of company.
1922: Ford acquires the Lincoln Motor Company.
1925: Ford begins production of Ford Tri-motor airplanes.
1927: Ford begins selling the 1928 Model A.
1932: Ford introduces the flathead V8 engine.
1936: Ford begins selling the Lincoln Zephyr line.
1941: Ford begins producing Jeeps for the U.S. Military.
1942: Auto production is halted to produce military equipment for the United States.
1943: Edsel Ford dies.
1945: Henry Ford II becomes president of Ford Motor Company.
1948: Ford introduces the 1949 Ford.
1954: Ford introduces the Thunderbird; Ford begins crash testing vehicles.
1956: Ford becomes a publicly traded company.
1957: Ford introduces the Edsel.
1959: Ford credit is founded which offers loans and leases to car buyers.
1970: Ford introduces three points, self-adjusting, and retracting front outboard lap and should belts.
1980: Phillip Caldrell succeeds Henry Ford II.
1990: Ford introduces Explorer.
2001: Ford Board of Directors name Bill Ford to replace Jacques Nasser as CEO.
2003: Ford Celebrates its 100th Anniversary.
2004: Ford introduces the GT as its premium sports car.
2006: Alan Mallaly become Ford’s president and CEO.
2009: Ford begins offering its turbo charged eco boost lone of engines.
2014: Ford introduces the 13th generation 2015 F-150; Ford Mustang celebrates 50th anniversary; Mark Field succeeds Alan Mullaly as Ford’s president and CEO.

The Ford Motor Company is a global automotive industry leader that has two primary sectors—automotive and financial services. Within the Ford Motor Company’s automotive sector, it offers cars, utility vehicles, trucks, and electrics. Ford cars include the Ford Mustang, the first car to offer four, six, and eight cylinder engines each producing about 300 horsepower; Ford Focus, one of the best-selling vehicle nameplates in the world; and the Ford Fiesta, the...

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