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From Zero To Hero Essay

884 words - 4 pages

Haji Samuri Jutawan Sate
130 Ribu cucuk sehari masih belum bersedia ke luar Negara ...
Berkunjung ke Bandar Kajang tidak lengkap jika tidak
singgah ke gerai sate. Sate Kajang sudah sinonim
bunyinya. Tetapi sate mana satu yang paling sedap?
Menurut sejarah, Sate Kajang diasaskan oleh Haji Tasnim
Sakiban sehingga mempopularkan peniaga-peniaga sate di
kajang sejak tahun 60-an.
Kini jenama Sate Haji Samuri popular di seluruh Malaysia.
Diusahakan sendiri dengan dibantu anak dan menantunya
serta ahli keluara lain. Pemiliknya berbangga kerana Sate Haji Samuri dikenali
ramai. Memperkenalkan Sate Kajang Haii Samur bukanlah perkara yang mudah
atau menumpang populariti sate Kajang ...view middle of the document...

Setiap hari
sebanyak 100,000 hingga 130,000 cucuk sate dihasilkan terdiri daripada ayam,
daging, hati, perut, ikan, kambing, arnab dan rusa.
Bagi menampung jumlah sate keluarannya, Samuri memiliki sebuah kilang bernilai
RM2 juta yang terletak di Sungai Ramal Dalam, Kajang bagi menempatkan segala
pemprosesan sate serta kuahnya. Malah untuk kemudahan para pekerjanya, Samuri
menyediakan asrama, apalagi penghasilan sate ini dilakukan secara manual.

Haji Samuri Jutawan Sate
Untuk memasarkan produk sate kajang ke luar Negara, syarikatnya memerlukan
Hazard Analysis Critical Point (HACCP). Kini syarikatnya hanya ada Good
Manufacturing Practice (GMP). Jika berjaya mendapatkan HACCP, jenama sate
sate kajangnya akan dieksport ke luar negara untuk memenuhi permintaan yang
sedia menanti. Untuk berada pada tahap sekarang, Samuri cekal menghadapi
persaingan dan cabaran. Ketika memulakan perniagaan, gerainya di tengah-tengah
gerai di antara gerai lain dan bersaing dengan gerai yang telah lama bertapak.
Bagi Samuri, jatuh bangunnya dalam membina rangkaan perniagaan sate, adat
orang berniaga.
Samuri mempunyai pendekatan sendiri sebagai usahawan. Dia membuat kajian
untuk mengetahui cita rasa pelanggan, apa yang suka dan sebaliknya. Tengok
pasaran, jika kebanyakan gerai sate dibuka pada pukul 12 tengahari, Samuri akan
membuka seawal 9.30 pagi.
Di samping itu, Samuri akan mempastikan bekalan tidak berkurangan, jadi jika ada
pelanggan yang datang sehingga lewat malam pasti tidak akan kecewa.

Citarasa
Selama 16 tahun bergelumang dalam perniagaan sate ini, tegas Samuri, dia
sentiasa komited terhadap setiap apa yang dilakukan, dengan 18 cawangan ini

Haji Samuri Jutawan Sate
bukanlah satu perkara yang mudah kerana pasti ada yang membandingkan rasa
sate-sate ini dengan cawangan yang lain.
Bagi mengatasi masalah tersebut pemprosesan di kilang yang sama dapat
mengekalkan rasa serta kualiti satenya seperti trademarknya “Sate Kajang Haji
Samuri, Untuk Rasa Sate Kajang Yang Sebenar”.
Sepanjang perjalanan perniagaan sate ini, Samuri pernah menutup kedainya ekoran
...

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