Fruit & Vegetable Juice And Beverage Industry

937 words - 4 pages

July, 27, 2016, Mumbai, India: Market Reports on China presents the report, on “Fruit & Vegetable Juice and Beverage Industry Overview in China, 2011-2020”. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries.

Fruit & vegetable juice is directly made from fresh or chilled fruit and vegetables (or dried fruits) after washing and picking through physical methods like squeezing, soaking and centrifuge without any additives. Fruit & vegetable beverage is made from fruit & vegetable juice through adding water, sugar and food additive with fruit juice content of over l00g/L.
Soft drink industry now becomes one ...view middle of the document...

Competitors all have leading ones in segment market but there is no strong brand. According to market research, the CR5 of sales revenue of fruit & vegetable juice and beverage was about 9.1% in China in 2015. Numerous small and medium enterprises have no brand advantages, but they occupy certain shares in market segments (markets in small and medium cities) through product duplication and technology innovation of leading enterprises. These enterprises are expected to compete with famous brands for market shares through price competitions. In the fruit & vegetable juice industry in China, large-scale enterprises are confronted with difficulties of declining profit caused by price war while small and medium enterprises face significant pressure in aspects of funds and channels. It can be predicted that the competition among existing competitors will intensify in the long run.

As the resident revenue increases and urbanization proceeds, the consumption structure of fruit & vegetable juice and beverage industry is transforming, of which the requirements of consumers for health and quality are raised in China. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries. Therefore, there is a large space for fruit & vegetable juice beverage market in China. Particularly, the fruit juice market of NFC will develop rapidly. According to, the market size of fruit & vegetable juice and beverage in China will increase from CNY 160.1 billion in 2015 to CNY 308.6 billion in 2020. The CAGR will reach 14% during 2015 to 2020, which is far more than that of the comprehensive soft drink industry.

Through this report, the readers can acquire the following information:
-Definition and Classification of Fruit & Vegetable Juice and Beverage
-Research Methods, Parameters and Assumptions of the Report
-Competition Status of Fruit & Vegetable Juice and Beverage Industry in China
-Top 5...

Other Essays Like Fruit & Vegetable Juice and Beverage Industry

Drinking Diet Soda Is Not A Solution For Weight Loss

1188 words - 5 pages nutrient-dense beverage which helps increase calcium and protein intake. This can help strengthen your bones and build your muscles. Fruit/Vegetable Juice. Eating whole fruits and vegetables is ideal, but drinking 100% fruit and vegetable juice with no added sugar can help you fulfill the recommended daily intake for this food group. Fruits and vegetables are a rich source of vitamins, minerals, antioxidants, and fiber, which help promote good health

Herbal Tea Industry Overview in China

835 words - 4 pages substitutes of other beverages. For example, fruit & vegetable juice and beverage, vegetable protein, milk beverage and herbal tea are in a relationship of competition while there are no absolute substitutes because of dynamic target consumers. Generally, the herbal tea industry will grow rapidly in China in the next few years. Estimates that the CAGR of the market size of China herbal tea will remain about 10% from 2016 to 2020. Through this

Business Strategy

1169 words - 5 pages The following are barriers to entry the Fruit Juice Industry in Nigeria: As consumer goods, competitive advantage could only be gained with scale economies in research, Marketing, production and Marketing, hence it required huge capital outlay for new entrants. Brand identity and products differentiation forces entrants to spend heavily on campaigns to overcome customer loyalty. The leaders in the sector, namely 5 Alive,Chi limited and Fumman

Copper Extraction and Processing Line

633 words - 3 pages Fruit Processing Machinery, Tomato Paste Production ... Jiadi is high-tech performance food processing machinery manufacturer. Our company is committed to design production lines for tomato paste, fruit juice, yogurt, milk ... BHO Extraction | Skunk Pharm Research LLC I’m a total novice with no experience in this field at all and would like to prepare for an extraction in a couple of weeks following a harvest. Copper mineral processing plants

Porter Five Forces of Coca Cola

556 words - 3 pages ) Threat of Substitute Products or Services, (3) Bargaining Power of Buyers, (4) Bargaining Power of Suppliers, (5) Competitive Rivalry Among Existing Firms. The following is a Five Forces analysis of The Coca-Cola Company in relationship to its Coca-Cola brand. Threat of New Entrants/Potential Competitors: Median Pressure • Entry barriers are relatively low for beverage industry: there is almost 0 consumer switching cost and very low

Dr Pepper Snapple

5570 words - 23 pages -drink teas, juices, juice drinks and mixers. The Company operates in three segments: Beverage Concentrates, Packaged Beverages and Latin America Beverages. The Company primarily serves two groups of customers: bottlers and distributors and retailers. As of December 31, 2011, it operated 20 manufacturing facilities across the United States and Mexico, excluding its manufacturing facility for its joint venture with Acqua Minerale San Benedetto

Creative Writing

1438 words - 6 pages egg on toast 1. Steam 6 spears of asparagus, drain and blot dry with kitchen paper.  2. Place 1 slice of lean ham on 1 thick slice of granary or wholemeal toast, place the asparagus onto the ham and top with a poached egg. 1 glass (150ml) of fruit juice. Snack 3 oatcakes with 60g reduced fat hummus Evening meal - Chicken and vegetable stir fry 1. Slice 1 skinless chicken breast into thin strips.  2. Heat 2 tsp of vegetable oil in

Starbucks Marketing Plan

3452 words - 14 pages whenever customers purchase the new yoghurt fruit juice. On top of that, students are entitled to discounts for the new beverage by showing their student ID’s and this will attract more college students to buy the new product. Place Starbucks should consider in distributing their products to premium supermarket chains or grocery stores with the brand image of fresh food to grow their sales. The new product of Starbucks should also be introduced

Strategic Management

1565 words - 7 pages , instant coffee, and fruit juice from concentrate. With that being said, according to the Statistics Portal, “North America's soft drink sales amounted to 87,918 million liters in 2012”. (Statista, 2016) Additionally, sales are projected to grow to 90,533 million liters by 2017. With that being said, NAB is a tremendous industry with even more growth potential ahead. Based on the number mentioned, the non-alcoholic beverage industry is a

Competition in Energy Drinks, Sports Drinks and Vitamin-Enhnaced Beverages

2657 words - 11 pages carbonated soft drinks and fruit juices. The largest sellers of alternative beverages are the global food and beverage giants, such as Coca-Cola and PepsiCo., that have already built respected brands in snack foods, carbonated soft drinks, and fruit juices prior to joining the alternative beverage industry. Along with these global giants, companies that utilized the blue ocean strategy, such as Red Bull GmbH and Hansen Natural (now known as Monster

Food N Nutrition

1553 words - 7 pages , which resulted in the low dietary fiber percentage. My diet does not meet the minimum number of food servings from each fiber group because the vegetable group fell short of the recommended intake. There was plenty of fruit, but there were little vegetables shown in the diet. Specific foods that provided the most fiber in my days’ meals were strawberry yogurt (35%) and honeydew melon (35%). On the other hand, strawberries, water-melon, blueberries

Related Papers

Naked Juice Brand Profile Essay

1709 words - 7 pages variants of straight and blended 100-percent fruit and vegetable juices. Some of the products are produced in a smoothie consistency, while others remain in juice form. Brand Reputation: “Naked Juice has grown really by sticking to who we are,” says Adam Carr, Naked Juice’s general manager. “Naked Juice is brand that strongly resonates with consumers. We are all about 100 percent juice and using the best bare naked fruit in all of our products

Marketing Concepts Essay

4956 words - 20 pages Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an

Ocean Spray Porters Model Essay

874 words - 4 pages Cranberries had recently entered the fruit juice industry, but had yet to gain notable success and only contributed to a further price war among producers. PepsiCo and Coca-Cola have entered the fruit juice industry through acquisitions and have met with far greater success. However, both of these beverage powerhouses were able to leverage their vast distribution capacity and bargaining power with retailers to become successful. Both companies also have

Marketing Essay

4500 words - 18 pages countries, Burman said.Other articleFruit juicesegment poised for 30% growthSaturday, March 04, 2006Sabyasachi Samajdar, New DelhiThe branded fruit juice market in India is estimated to be worth Rs 500 crore organisedfruit beverage market (nectars, drinks and juices combined) and the segment is growingat about 30 per cent per annum. Big players like Dabur, Pepsi, Godrej and Parle Agro arealready in the market and in view of the swift growth in the