Fruit & Vegetable Juice And Beverage Industry

937 words - 4 pages

July, 27, 2016, Mumbai, India: Market Reports on China presents the report, on “Fruit & Vegetable Juice and Beverage Industry Overview in China, 2011-2020”. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries.

Fruit & vegetable juice is directly made from fresh or chilled fruit and vegetables (or dried fruits) after washing and picking through physical methods like squeezing, soaking and centrifuge without any additives. Fruit & vegetable beverage is made from fruit & vegetable juice through adding water, sugar and food additive with fruit juice content of over l00g/L.
Soft drink industry now becomes one ...view middle of the document...

Competitors all have leading ones in segment market but there is no strong brand. According to market research, the CR5 of sales revenue of fruit & vegetable juice and beverage was about 9.1% in China in 2015. Numerous small and medium enterprises have no brand advantages, but they occupy certain shares in market segments (markets in small and medium cities) through product duplication and technology innovation of leading enterprises. These enterprises are expected to compete with famous brands for market shares through price competitions. In the fruit & vegetable juice industry in China, large-scale enterprises are confronted with difficulties of declining profit caused by price war while small and medium enterprises face significant pressure in aspects of funds and channels. It can be predicted that the competition among existing competitors will intensify in the long run.

As the resident revenue increases and urbanization proceeds, the consumption structure of fruit & vegetable juice and beverage industry is transforming, of which the requirements of consumers for health and quality are raised in China. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries. Therefore, there is a large space for fruit & vegetable juice beverage market in China. Particularly, the fruit juice market of NFC will develop rapidly. According to, the market size of fruit & vegetable juice and beverage in China will increase from CNY 160.1 billion in 2015 to CNY 308.6 billion in 2020. The CAGR will reach 14% during 2015 to 2020, which is far more than that of the comprehensive soft drink industry.

Through this report, the readers can acquire the following information:
-Definition and Classification of Fruit & Vegetable Juice and Beverage
-Research Methods, Parameters and Assumptions of the Report
-Competition Status of Fruit & Vegetable Juice and Beverage Industry in China
-Top 5...

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