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Global Trends In Marketing (745 Words Apa Format With References)

780 words - 4 pages

Global Trends in Marketing
The field of marketing is an ever-changing one. Trying to grab and influence customers is a challenging and creative task that involves extensive research. Simply placing a company’s name on a billboard or on the suit of a NASCAR driver is not nearly enough to remain relevant. Enormous amounts of money are spent in marketing every year and it seems to grow rapidly with each year. Some of the brightest minds work day in and day out trying to be on the cutting edge. In order to be a useful and successful marketer, graduating marketing majors need to know where the ...view middle of the document...

(Fisher) If a marketing graduate wants to prepare for the marketing work force, then they need to be aware of this rapidly growing area of mobile marketing and how it can impact their company or client. 
Another current trend in marketing is the presence of green marketing. With evidence of our impact on our planet, many people are becoming more aware and pro active on being part of the solution and not part of the problem. With individual efforts rising, many people expect companies and corporations to do their part as well. In a sort of win-win situation for companies, the more they help the environment, the more they can help their revenue as well. Whether it is a more eco-friendly car like Toyota’s “Prius” or the packaging of the box a product comes in, like many of Apple’s computers, consumers take note and figure that while they are shopping for a certain product, they might as well buy one that is also good for the environment. Marketing graduates need to take note of the importance green marketing has for not only their careers, but also the environment.   
Lastly, another current trend is the rise in social media marketing. Social networking sites like Facebook and Twitter have consumed us as a society. Today it seems like everyone has
their own Facebook page, but now not only individuals are taking...

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