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Goldilocks Marketing Plan Essay

3848 words - 16 pages

Table of Contents
Executive Summary…………………………………………………………………………….1

Chapter I………………………………………………………………………………………… ...view middle of the document...

A. Mission…………………………………………………………………………………….2
B. Vision……………………………………………………………………………………...2
C. Objectives………………………………………………………………………………....2
D. History……………………………………………………………………………………..
E. Logo……………………………………………………………………………………….
F. Product…………………………………………………………………………………….

Chapter II………………………………………………………………………………………….

G. Target Market………………………………………………………………………………
H. Marketing Strategies……………………………………………………………………….
I. Market Channel…………………………………………………………………………….
J. Major Client……………………………………………………………………………….
K. National ...view middle of the document...

The central manufacturing facility was built to better meet the growing demand of its loyal customers. Goldilocks first made its appearance in the San Francisco Bay Area in 1979.Goldilocks Canadaon the other hand, opened its stores in Vancouver in 1984. Although it has only one retail store, it supplies Goldilocks products to Asian food stores across Canada.
Today, the Northern California operations consist of eight retail stores in San Francisco, South San Francisco, San Jose, South San Jose (Aborn), Union City, Concord, Mountain View, and Milpitas. Plans are also underway to open more stores in other locations to serve loyal customers in the near future. The commissioning on August 1996 of this 57,000 sq. foot central commissary marked an important milestone in the history of Goldilocks in North America.
This paradigm shift moved Goldilocks from a suburban mom-and-pop operation into the forefront of state-of-the-art manufacturing, with the ability to provide products not only for its own affiliate retail stores but for other institutional accounts such as Costco, Ferntrade, Supermarkets, and other wholesale customers.
Over the last year, it has been able toaccommodate its customers' unique requirements for products to meet the current marketdemands. With the addition of automated equipment and USDAapproval in 1998, Clarmil Manufacturing, with its highly skilledworkforce (over 150 employees including management), has thecapacity to cater to over 20 stores and manufacture for its Private Labeland Co-Packing customers.
The dream of the founders and thevigorous expansion thrust, has positioned Goldilocks into a companythat meets people's needs for highquality but affordable products as we begin the next millennium.

rt5555555CHAPTER I
A. MISSION
Goldilocks symbolizes excellence in products and services that go beyond customer expectation worldwide.

B. VISION
Goldilocks, A strong global brand!

C. OBJECTIVES
* MARKETING OBJECTIVES
1. To be leading a reputable bakery.
2. To provide good quality products.
3. To be competitive in the market.
4. To offer jobs.
* FINANCIAL OBJECTIVES
1. To generate minimum 305 revenue.
2. To become zero-debt bakery.

D. HISTORY
|
Type | Private |
Founded | May 15, 1966 in Makati,Philippines |
Founders | Milagros Leelin Yee
Clarita Leelin Go
Doris Wilson Leelin |
Headquarters | Mandaluyong, Philippines |
Number of locations | 415+ (2015) |
Key people | Richard L. Yee (President) |
Products | Fast food, Pastry/Cakes |
Number of employees | 2,000 (2013[1]) |
Slogan | Basta Pinoy palamig, 'Lika na sa Goldilocks! |
GOLDILOCKS BAKESHOP (also known as Goldilocks Bakeshop and Restaurant) is a Philippine-based chain of bakeshops specializing in Filipino cakes and pastry. It has branches not only throughout the Philippines, but also in the United States (currently confined to California and a single location in Las Vegas, Nevada) and...

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