Google in China
In developing Google.cn, the company followed three key principles. Google had to comply with the laws of China. Google wanted to make sure that the results of Googld.cn had reasonable service for Both China and other users. Self-censorship, like that which we are now required to perform in China, is something that conflicts deeply with our core principles. Google did not want to violate any of the basic principles; this principle was confirmed in the organization. Google felt that they could compromise their principles and give more information to the Chinese; they wanted to be different and serve them effectively. Google kept their core principles, but they slightly changed the details to adjust to the laws of China. People should adhere to their obligations. I do believe that from an ethical perspective I feel that the ...view middle of the document...
One must provide customers with happiness and satisfaction and the truth is always the best interest of the customers.
Moreover, Google was not alone in enabling the censorship of the internet in China. In my judgment and from an ethical perspective I do believe that the actions taken by Google, Cisco, Microsoft and other companies facilitate censorship on the Internet. China wanted to remove any objectionable, harmful, sensitive, or problematic Google information from their users. This was not only the law it was an ethical decision to respect this request. From a business aspect, one must consider the moral and ethical implications of every single business decision one makes. The Google Code of Conduct is one of the ways we put "Don't be evil" (Boatright p. 447) into practice. It is built around the recognition that everything they do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. Google set the bar that high for practical as well as inspirational reasons: Commitment to the highest standards helped them hire great people, who then build great products, which in turn attract loyal users (like you and I). Trust and mutual respect among employees and users are the foundation of their success, and they are something we need to earn every day.
In conclusion, Google aspires to be a different kind of company. They rely on one another's good judgment to uphold a high standard of integrity for the company and themselves. They expect all Googlers to be guided by both the letter and the spirit of this Code. Sometimes, identifying the right thing to do is not an easy call. In addition, remember . . . do not be evil, and if you see something that you think is not right -- speak up! That is the Google corporate philosophy.
Boatwright, J. R. (2009). Ethics in the World of Business. In Ethics and the Conduct of Business
(6th ed., pp. 01-28). Upper Saddle River, New Jersey: Prentice Hall.