Google in China
BACKGROUND – This piece of work is related to Computers and use of Internet, how they gradually picked up pace with fast moving technology and now it is been used worldwide. Computers were generated a century ago, whereas internet was initially used for defence purposes. Later people felt the need of a website where all the information can be searched in one place, so PhD students of Stanford University in California Larry Page and Sergey Brin in 1996, they created Google as their research project in January 1996. Initially they gave this search engine a name called backrub, as it showed back link. The name Google came from the misspelling googol which means number one ...view middle of the document...
Being communist state does not allow foreign investors to interfere in their market till 2001 when they opened doors in December 2001 by signing World Trade Organization. China lowered tariffs and abolished market impediments. USA export to China in 2001 was $19 billion and in 2005 it went to $41.8 billion. This shows the market potential, and can predict what it will be in near future.
Looking at the market potential Google had tried negotiating with China’s government and non government organizations to accept Google and give entry to the China market. They had developed Google in Chinese language, especially for Chinese nationals. But as this country is a communist, they are very strict in their laws and policies; they do not allow anyone to interfere in their policies.
SUMMARY OF ENVIRONMENTAL AUDIT – Google is playing an important role in every individuals life, who are using it for any purpose, may be for collecting information, studies, hobbies, entertainment, etc,. The Google’s motto “Don’t be evil” from the founders letter and also developed an ethical code of conduct for both internal and external audience. The core message is clear and simple: Being Google employees means striving hard towards attaining highest possible standard of ethical business conduct. This is a matter as much practical as ethical; Google hire great people who work hard to build great products, but our most important asset by far is our reputation as a company that warrants our users’ faith and trust. That trust is the foundation upon which our success and prosperity rests, and it must be re-earned every day, in every way, by every one of us.
SWOT Analysis –
SWOT Analysis: It give a clear picture of the organizational strengths and weaknesses as compared to their competitors in the market. Thus the organization will they study the market position and then apply its marketing strategy to be ahead in the market from their counter parts. SWOT also helps to find opportunities and the possible threats around in the market in the near future.
We can see that there are internal and the external factors affecting Google’s strategies. Many of the internal do agree that Google should enter China as per the Chinese law makers want, but few think that Google should be universally the same. No change to be made for specific people or state, it should be accepted as it is everywhere. The customers or the end users are the people who really matter as they are the one who are using Google in their everyday life. So Google thinks that, the product should be tailor made to suit the requirement of the customers. Google is looking towards China as a huge market, 1.6 billion populations – worlds 20% population resides here. Hence it is advisable that Google should not miss this opportunity of growth and prosperity both in...