Green Business, Moving Forward Responsibly Essay

2848 words - 12 pages

1. Defining the scope

This report shall serve as a short summary for the readings from Olson E.G., Makower J., Lesourd J.-B. and Schilizzi St.G.M., Galbreath J. In the process, it shall also provide individual opinion on why it is necessary for modern day businesses to involve themselves in becoming greener and see into why it is difficult to find a universal definition for what it means to be green and, hence, to be green.

2. Introduction

Historically speaking, it has not always been the case that green business practice was a concept accepted by everyone. More often than not businesses left it up to the government and public policies to deal with certain consequences of their ...view middle of the document...

It a well-known paradox, where the winner carries all the success but the costs of it are carried by a variety of stakeholders, and in our case it is the society as a whole as well as the natural environment.

Recently, however, the perspective has been undergoing a significant shift worldwide. As consequences of various production and extraction processes are becoming more evident and pressing, it is becoming less acceptable for some stakeholders to do nothing and avoid taking responsibility. The general public increasingly expects businesses to show some amount of dedication and action into showing proactive behavior and move away from the status quo. Governments are not only undertaking initiatives on a national level but have started cooperating globally to set specific goals in reducing emissions and promoting a cleaner growth. (Olson, E.G. 2010)

The many new opportunities made possible through technologic development, collaborations between citizens as well as businesses are gaining momentum. However, many questions remain unanswered and many issues are difficult to address because of the global nature of the problem. Who is responsible? What can be done? How much time do we have left before reaching the point of no return? What exactly and to what extent is required of a business to become green? These questions do not have a right or wrong answer but can provide a good starting point for us as a society to start investigating and gaining more knowledge about the topic at hand.

3. Definition problematic. What is green business?

The nature of business activity across the globe varies greatly even on a district microlevel. Some businesses provide tangible goods, some cater to services, some are responsible for manufacturing, some are extracting natural resources and some are even solely operating to restore the environment. This is effect means that it is next to impossible to create a worldwide standard for every type of activity that would be able to define what practices in which departments are greener. Even more difficult it would be to measure each activity’s impact from a monetary point of view, as it is still a big debate whether placing a price tag on our natural environment is reasonable. Economists might argue that it is the only way to take nature into consideration from a marketplace perspective; however, more and more specialists from other fields tend to disagree with that notion.
To this date, there is no globally acknowledged guideline as to what an environmentally responsibly business is required to do and many managers still struggle to make the necessary change internally, even if they accept the fact that the change would be beneficial for them in the long-run.
“Nearly every emerging product, idea, trend, or market requires norms and standards to achieve public acceptance and scale” (Makower, J., 2009) Whereas this is true if considering the general public as consumers of goods and services that can be...

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