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He Sportswear Revolution Euromonitor Essay

1615 words - 7 pages

Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK
MAGDALENA KONDEJ – HEAD OF APPAREL RESEARCH 24TH JULY 2013

STATE OF THE INDUSTRY: THE HIGHLIGHTS
DYNAMICS OF ...view middle of the document...

4%
5.5% 0.7% 3.5% -1.4 % 2.6% -19.4 %
13

Western Europe sportswear regional growth in 2012

-1.4 % -10.9 %
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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Inland China is the new epicentre of growth
Annual Disposable Income Growth 2012-2020
Haikou Changzhou Hangzhou Changsha Linyi Xuzhou Chengdu Hefei Nanjing Xi'an 12 14 16 18

Over

170
cities in China have populations of 1 million + (compared to 35 in Europe)

17.4
2012-2020 CAGR growth

US$ average per capita spend on sportswear in China

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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

The Great Chinese Outdoors
Market Share by Brand 2007-2012
350 300 Value sales, US$ million 250

200
150 100 50 0 2007 Toread 2008 Columbia 2009 2010 2011 2012 The North Face Jack Wolfskin

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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Emerging sports culture in India
Disposable Income by City 2012 Rank 1 2 3 4 5 2012 Delhi Bangalore Mumbai Calcutta Pune US$ per capita 3124 2413 2403 1975 1774

6
7 8 9 10 11 12 13 14

Ludhiana
Faridabad Hyderabad Kochi Patna Ahmedabad Nasik Surat Vadodara

1768
1679 1612 1611 1535 1526 1514 1510 1485

15

Rajkot

1481
16

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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Upcoming World Cup and Olympics draw focus towards Brazil
Sportswear Value sales 2012-2017
25 17 16
Value sales, US$ billion

20

14 15 13 12 11 5 10 9 0
2012 2013 2014 2015 2016 2017

10

8

Value sales

% growth

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% year-on-year growth

15

17

THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Casual wear influences sales in Russia
Russia: Sports inspired vs Performance vs Outdoor
100% 90% Value sales, US$ billion 80% 70% 60% % share Distribution: % share of unorganized retail 60 40 20 0 2007 2008 2009 2010 2011 2012

50%
40% 30%

20%
10% 0% 2007 2008 2009 2010 2011 2012 Sports inspired Performance Outdoor

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STATE OF THE INDUSTRY: THE HIGHLIGHTS
DYNAMICS OF MAJOR SPORTSWEAR MARKETS

EXPLORING HOT CATEGORIES AND INDUSTRY TRENDS
EMERGENCE OF OMNI-CHANNEL – WHAT DOES IT MEAN FOR SPORTSWEAR BRANDS?

THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Performance vs outdoor vs sports inspired split varies by market
25% 54% 34% 21%

28% 34% 57% 9% 38%

37% 52% 36% 51% Performance Outdoor Sports inspired 13% 11%

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THE SPORTSWEAR REVOLUTION: GLOBAL MARKET TRENDS AND FUTURE GROWTH OUTLOOK

Crossover between sports and leisurewear grows in importance
Sports inspired vs Total Sportswear Growth
Value sales, US$ billion 250 200 7 6 5 % year-on-year growth 300 8

FUNCTION

FASHION

150
100 50

4
3

2
1

0
...

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