Health Fitness Program Essay

2404 words - 10 pages

The current health situation in the state of Mississippi is disastrous. The state of MS has the highest percentage of obesity in the United States. The State Health Fact says that in 2001, 61% of Mississippians were obese compared to 56% for the rest of the U.S. Female obesity in the state was a whopping 54% as compared to the rest if the U.S. at 47%. Likewise, the obesity rate for males was 69% as compared to 65% in the rest of the U.S. These figures are alarming, and the MS State Health Department says it is only getting worse. In 2002, 36% of adults were obese and in 2003, 30% of MS high school students were reported to be obese. That equals 66% obesity for the entire state. With the ...view middle of the document...

     Through threat and opportunity analysis, our company’s threats are more likely going to be from the state residents than from other businesses. Although these threats are identified, other threats to consider are a lack of immunity to an economic downturn; potential competition from larger, well established competitors; and a change in society where individuals begin to take far more responsibility for their health. With MS’s current state of obesity, we do realize that we are facing a complete lifestyle change by the workers of MS. We also realize that we will be trying to intervene in peoples’ lives, although positively, and despite this, they will be naturally resistant to change because of human nature. With MS in an epidemic of obesity, the opportunities are endless. Some of the opportunities are outlined as follows: There will be participation within a growing market; An anticipated increase in clients will follow with the acceptance of CF’s program by a single company; and the ability to influence future quantitative studies that support the debate that long-term wellness programs have a significant, positive impact on a company’s bottom line. We at Corporate Fitness believe this untapped resource is the equivalent to discovering the cure for several of the most deadly diseases in modern society since obesity is at the heart of most of these ailments. Our major marketing concern is to be careful not to drive anyone away with this new service we are offering. Our managers realize that dealing with individuals’ health and weight is a very personal matter that some people are just not willing to discuss or deal with. Knowing this information, we want to focus on the “Healthy Lifestyle” change, promoting life and good health rather than a “You’re out of shape and obese” change.
     Objectives for Corporate Fitness are to provide their customers with a health care cost management program for employees that will increase employee productivity and decrease overall business costs. Corporate Fitness seeks to accomplish the following benefits that are important to their customers:
•     Customization – CF will offer a totally customized solution for each company as well as each individual employee within the company.
•     Convenience – Customers will not use the service if it is not convenient. CF recognizes this and strives to make their services as convenient as possible for the targeted customer groups.
•     Results-orientated strategy – CF will need to improve a company’s bottom line in order to attract and maintain customers. While CF will strive to address all of their customer’s needs, the reality is that they must indeed provide significant value for the companies themselves.
There have been 2 significant market trends in the last 5 years. There has been an increase in usage of fitness facilities by...

Other Essays Like Health Fitness Program

Fitness Program Essay

3255 words - 14 pages [pic] Personal Exercise Program Name: Katayoon Khoshragham Writing a Personal Exercise Program Before we start exercising or trying to improve our level of fitness we must make sure that we are at a reasonable level of fitness to start. If you have not exercised for a while, had children or have suffered from an illness, you must seek medical advice before you start on a fitness/training

Bounce Fitness Essay

2476 words - 10 pages enough time to attend their classes. Online and internet-based customer information systems will address these two issues efficiently. Bounce fitness is also in need of a management program that favors interaction between the trainers and management in order to facilitate communication and easy problem solving. In view of the above, bounce fitness should seek an online customer information system to record client information. Bounce fitness should

Women's Fitness Magazines

5740 words - 23 pages health is “the state of being hale, sound, or whole, in body, mind, or soul; especially the state of being free from physical disease or pain.” Fitness is defined in the medical dictionary as one’s “well-being” or “A set of attributes, primarily respiratory and cardiovascular, relating to ability to perform tasks requiring expenditure of energy.” One’s cholesterol, body fat, blood pressure, endurance, etc. are all part of fitness and health. A

Childhood Obesity and Public Schools

2046 words - 9 pages problems. There are many ways that American can help combat childhood obesity, such as encouraging exercise or sports, not keeping junk food in the house, controlling how often and where you eat out, and limiting television and computer time. Though, the most effective path to help control childhood obesity is through America’s public school system. Better health and fitness education, more time for recess, sports, and other physical activities

Popular Culture

652 words - 3 pages their health and physical appearance. According to (Inches-a-way, 2009), “these Baby Boomers refuse to age without a fight, and they have been the driving force behind the explosion of health clubs, aerobics classes and home fitness during the past three decades. They have tried all the “FAD” diets and crash exercise regimens and are in search of a more substantial program that leads to lifelong health.” The media teaches society that key

Free Workout

1541 words - 7 pages bikini BODY guide OF free week workouts Product disclaimer The content in this book is written by Kayla Itsines and Fresh Fitness. The information is designed to help individuals within the specified market progress towards their health and fitness goals. It is not specifically tailored to suit any injuries, health problems or any other problems that could be aggravated with low, moderate or high intensity physical exercise. If you

Health and Fitness

1759 words - 8 pages lead to significant health improvements. Here are some fitness and nutritional habits that Pete may consider to incorporate in his lifestyle. The first fitness habit Pete could consider; is something most any one can do. This exercise would consist of, taking a brisk walk in the evening after dinner. The benefits of walking are endless. Walking not only speeds metabolism, it is a low-impact activity. It does not require a person to be

Public Services

3521 words - 15 pages identify the short-term effects of exerciseon the major human bodysystems | M2explain the short and long term effects of exerciseon the major human bodysystems | | P4 describe the lifestyle factors that can affect health | M3explain the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for public service and long-term employment | D2Evaluate the effects ofidentified lifestyle factors onhealth and fitness, whenapplying for

Exercise And Depression

962 words - 4 pages several hours (Biddle, 1995). In controlled experiments physical activity produced greater change in mood states than mediation or a simple "time-out." However, the effects of aerobic activity extend well beyond a transitory change in mood and state anxiety. Physical fitness has long been correlated to improved health and decreased incidence of disease. More recently, physical fitness has been correlated to mental health and well being. An exercise

The Benefits of Drinking Ionized Water

635 words - 3 pages contain Vitamin A and Vitamin C. The Last Word With these multiple benefits in mind, it is clear that ionized water should serve as a key component of any health-conscious diet. With this in mind, your main challenge as a consumer is to identify the best and most beneficial water ionizer and the precise benefits that it can deliver over time. Once you have achieved this, you can look forward to an improved lifestyle, greater levels of health and more intense physical fitness. Laura is a passionate home, health and fitness blogger from the British city of Birmingham. She has previously worked alongside the U.S. outlet waterionizers.com.cn.

Healthy Zone

657 words - 3 pages regular physical activity increases cardiovascular fitness, and decreases risk of heart disease and obesity. If this program was to catch onto other universities and school across Canada, it could help our economy by decreasing money spent on health care. Not only would it help save the government but students would also benefit from the cut in tuition fees. Some students may be skeptical in regards to the “Health Zone” but could not deny the

Related Papers

Rocky Mountain Mutual: Promoting Fun Or Fitness

1322 words - 6 pages claims department ago which reported that productivity increased by 18% and sick days decline by 5% as compared to last wellness program about 16 month ego. Presently, most of the department employees coming to fitness centre and building team encouraging each other to go fitness centre .Now higher management think fitness centre is good but running cost is too high. As per current report the user of fitness centre is not high. Higher

Market Analysis

2632 words - 11 pages Training/Group Training, Individual Program Design, Nutrition Coaching, Chiropractic, and recovery Massage. New to Elite’s repertoire is Corporate Wellness. This program is designed to work with a company's senior management to help it develop a mission statement for its wellness program. The client company's employees will undergo a health-risk analysis, following which each employee will be given the opportunity to meet with one of our fitness and

The 10 Biggest Foodborne Illness Outbreaks Of 2013.Docx Uploaded Successfully

3534 words - 15 pages requirements, fitness remains paramount to people's health and well-being. This article will highlight the history of fitness, beginning with primitive man and leading to the foundation of the modern fitness movement. Primitive Man (pre-10,000 BC) Primitive, nomadic lifestyles required continual hunting and gathering of food for survival. It was quite common for tribes to embark on one- or two-day journeys to seek food and water. Following successful

Training Plan Essay

791 words - 4 pages should also ensure you train the relevant health and skill related components of fitness. Part C- Report (1-2 pages) 20 Marks Justify your training program by: * Describing the changes to the musculoskeletal and cardiorespiratory systems. * Explaining why these components of fitness are relevant to your sport. * Explaining why you chose this ratio of anaerobic & aerobic training. Part A Student Reflection (To be