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Healthkart Services Stp And 7ps Analysis

1617 words - 7 pages

GROUP 6 Abhishek Jindal – 3B Ayaz Khatri – 13B Meenal Banga – 25B Raina Guha – 36B Sourav Chakraborty – 51B

Industry Overview

Competitor Analysis

Market Analysis

Consumer Insight

STP

4P Analysis

Recomen dations

Business Model
• All the players operating in this space are pursuing a marketplace model to sell pharmaceutical drugs. This is due to there being no legal provision for direct online retailing of drugs • These companies carefully curate their local pharmacy partners due to concerns of counterfeit drugs, misuse of customer data, misuse of drugs or poor customer service • For companies that accept orders for non OTC drugs, uploading of prescription slip before ...view middle of the document...

COMPETITORS
Healthvala BuyDrug Medidart Apollopharmacy HealthKart Plus

PRESENCE
Delhi/NCR Bangalore and Delhi/NCR Delhi/NCR and parts of Mumbai All cities with offline stores Delhi/NCR, Pune, Mumbai, Hyderabad, Bangalore, Chennai, Bhubaneshwar

AVAILABILITY ON DIFFERENT PLATFORMS • Another differentiator is in terms of platforms the mobile applications for these websites is present in. • HealthKart Plus again scores in this area as its app is available on Android, iOS and Windows devices. • All other with the exception of Apollo Pharmacy have a mobile application only for android devices. • Apollopharmacy can be accessed only from the web and does not have a mobile application on any website. SUPPORTING INFORMATION • HealthKart Plus comprehensively wins this space. It contains detailed regarding interactions with other medicines and conditions apart from information on salts, generic substitutes, side effects etc. • No other online pharmacist from the given list gives all this data. Healthvala and medidart just run a content blog on various issues related to health and fitness.

Industry Overview

Competitor Analysis

Market Analysis

Consumer Insight

STP

4P Analysis

Recommend ations

CONVENTIONAL MARKET • Well-spread brick-and-mortal pharmacist stores across country who offers OTC and prescript drugs • Consumer doesn’t have any alternative drugs if prescription is provided by Doctor, even if effective alternative drugs exist • Consumer not in situation to ask for alternative cheaper effective drugs to Doctor BASIC ASSUMPTIONS

Consumer needs and expectations • Prefer to buy medicine online • Prefer to know drug ingredients and its side-effects (Trustworthy information) • Prefer to look for alternative generic OTC medicines online • Prefer to buy alternative effective prescription medicines if available at lower prices (with consultation of concern Doctor) • Prefer to know drug information over SMS
CHALLENGES • Different set of rules and laws for online pharmacies, online sale of prescribed drugs and medicines, • Digital communication channels for drugs and healthcare products in India strict
Source :

Industry Overview

Competitor Analysis

Market Analysis

Consumer Insight

STP

4P Analysis

Recommend ations

MARKET RESEARCH SURVEY ANALYSIS Conducted market research survey with 40 responses. Key market research area are: • Consumer age and occupation • Need of medicine and average monthly cost • Retail pharmacy store awareness and usage • Willing to find alternative generic drugs at finger print at comparative prices • HealthKartPlus brand awareness • Sources of brand awareness KEY FINDINGS

‘YES’ Answers
20 18 16 14 12 10 8 6 4 2 0 18

11

• 14 respondents wiling to buy medicine online at discount rate • Major reason for unwillingness to buy was availability of Medical stores around and trust • 26 respondents wiling compare ingredients and costs among substitute • Major HealthKartPlus...

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