Herbal Tea Industry Overview In China

835 words - 4 pages

Aug, 01, 2016, Mumbai, India: Market Reports on China presents the report, on “Herbal Tea Industry Overview in China, 2011-2020”. Herbal tea covers Chinese restaurants, large scale supermarkets and convenience stores at present.

Herbal tea is a generic name of beverages made from certain traditional Chinese herbal plants. Allegedly, it has functions like relieving summer-heat for consumers. On May 20, 2006, herbal tea was included in the first batch of state-level intangible cultural heritages by the State Council of China.

Herbal tea has a history of over 20 years while its market scale was less than CNY 1 billion in China before 2003. During 2003 to 2004, JDB group increased its ...view middle of the document...

Many Chinese restaurants sell herbal tea in a large quantity, especially in hotpot and barbecue shops. Besides, herbal tea is preferred by certain groups who like outdoor sports and often stay up late.

The sales areas of Chinese herbal tea cover plentiful countries such as China, the U.S.A., Canada, France, the U.K., Italy, Germany, Australia and New Zealand at present. The unit product sales value of JDB red can herbal tea reached CNY 16 billion in 2011, which surpassed Coca-Cola to be the best seller of soft drinks in China. Herbal tea covers Chinese restaurants, large scale supermarkets and convenience stores at present.

Major risks and challenges faced by the herbal tea industry are the substitutes of other beverages. For example, fruit & vegetable juice and beverage, vegetable protein, milk beverage and herbal tea are in a relationship of competition while there are no absolute substitutes because of dynamic target consumers. Generally, the herbal tea industry will grow rapidly in China in the next few years. Estimates that the CAGR of the market size of China herbal tea will remain about 10% from 2016 to 2020.

Through this report, the readers can acquire the following information:
-Definition and Classification of Herbal Tea
-Research Methods of the Report
-Development Environment of Herbal Tea Industry in China
-Competition in Herbal Tea Market in China
-Top 5 Enterprises in Herbal Tea Market in China
-Major Development Opportunities and Driving Forces Faced by...

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