This website uses cookies to ensure you have the best experience. Learn more

Higher Education Essay

2673 words - 11 pages

M.S MARKETINGBRANDING DR. OSMAN KHANUNIVERSITY OF CENTRAL PUNJAB |
HIGHER EDUCATION
|
LITERATURE REVIEW |

HAFSA KHAN L1F15MSMK0007SAIRAZAKIR L1F15MSMK00085/28/2016
|

LITERATURE REVIEW:

THE CONCEPT OF BRANDING IN HIGHER EDUCATION
Bennett and Ali-Choudhury ( 2007 p4 ) suggest that a university brand is “a manifestation of the institution’s features that distinguish it from others , reflect its capacity to satisfy students’ needs, engender trust in its ability to deliver a certain type and level of higher education, and help potential recruits to make wise enrolment decisions”. Stamp (2004) gives a number of factors for higher education (HE) branding ...view middle of the document...

In summary,it seems that what existing work has been undertaken in the area of applying branding theory to HE institutions has largely been borrowed from non-education sectors (Hemsley-Brown and Oplatka, 2006; Maringe, 2005) and little empirical work has been undertaken to establish what underpins a successful university.

RECRUITING NEW STUDENTS:
Recruitment of new students is a big challenge for universities in an increasingly competitive higher education sector (Bock et al., 2014 and Joseph et al., 2012).It has been suggested that providing information to help students in choosing universities requires the development of unique selling points, and effectively communicating these to potential students (Veloutsou, Lewis and Paton, 2004). Temple(2006 p.18) argues that the brand of a university emerges as a function of how well the institution performs in meeting its students needs, and is therefore the result of being effective as an institution, rather than its basis.
According to Gibb’s (2000) statement ability and capacity of student’s entrepreneurship have got to sustain through educational program. Where Baldeston (2000) stated, globally higher education plays a major role in developing  specialists for lasting growth.

PERCEIVED QUALITY, RANKING AND REPUTATION:
Higher education institutions are “strongly concerned with reputation and distinction” (Geiger, 2004, p.15) (Suomi, Kuoppakangas, Hytti, Hampden-Turner, & Kangaslahti,2014) says “Reputation management is extremely challenging, as different groups assess an institution's quality and reputation on the basis of how the university has met their particular expectations.” According to Van Vught (2008) the reputation is the image (of quality, influence, trustworthiness) the institution creates for others .The reputation and the quality of an institution might make related, but they don't need should be identical, which is the reason organizations might attempt their outside pictures done numerous ways, furthermore not just by expanding their quality. (Van Vught, 2008). Assessing quality before enrolling and judging reputation both become difficult, so branding can work as a short cut measure of the whole criteria that tells student decision making (Jevons, 2006).
A university’s excellent reputation may transmute into several benefits, first, reputation may contribute to captivate top series teachers (Lemmink, Schuijf, & Streukens, 2003). Second, it may positively effect students preferences in social and academic life.(Arambewela & Hall, 2009; Park, 2009). Moreover, a university’s good reputation is attractive to students (Bourke, 2000) because it is expected that such image and reputation will create better opportunities for them in future.A university’s ranking position is a prove of its academic quality, and students who got the degree from a university with a higher ranking position is more upscale in the market, and helps...

Other Essays Like Higher Education

A Higher Education Essay

836 words - 4 pages Essay 3 3-14-09 A Higher Education Not many decades ago it was a rarity to attend college. Many people didn’t finish high school; let alone go on to achieve a higher education. Even up until recently if you got a Bachelor’s degree you were set. But today this is not the case. Society has created a stigma that a college degree is necessary for success. Because of this idea college applicants and tuitions have increased and a

Purpose of Higher Education Essay

1145 words - 5 pages Eric Cortez Professor Christine Brandel English 111-43 14 Feb, 2013 Informative Syntheses #1 (1,105) An Investigation into the Purpose of Higher Education Completing college is a significant accomplishment in a young adult’s life. More and more studies show whether or not college is worth the investment, the debt, and the promised career. Many professional educators and students are debating on the various costs and benefits of obtaining

Higher Education and Society

1490 words - 6 pages Higher Education and Society Attending public schools as a child, I remember learning the basic skills on how to add and subtract, read, and write. These basic skills are necessary in order to function in our society and work force in the United States. As we all know each child learns differently, some learn faster than others and some slower than others. Our public schools have become overcrowded and we do not have enough teachers to fit

Higher Education vs Work Experience

679 words - 3 pages Heni Ju Mr. Alex Chee SAS2014 06-06-2014 Higher Education VS Work Experience Many people believe that a university degree is the only way to get a good job. However, there are still some people who disagree with this view. Mainly because they think that universities do not offer enough experience in the work field. I personally agree that pursuing a university degree is a correct choice for young people, especially recent high school

Higher Education System in Developing Countries

5327 words - 22 pages Higher Education Governance in Developing Countries, Challenges and Recommendations: Iran as a case study Zahra Rasian Abstract This paper discusses the challenges to higher education in Iran and summarizes a range of expert studies, including those of the writer. Common to all the studies is the goal of improving Iran’s higher education system by analyzing its internal and external challenges. This review makes several policy

The Importance of Higher Education in Nursing

1300 words - 6 pages The Importance of Higher Education in Nursing Kristy Snyder Grand Canyon University: NRS 430V July 6, 2014 Nursing, like many professions, requires formal training and education, but it is the level of education in the nursing profession that sets on exceptional nurse apart from others. Safer patient outcomes and reduction in patient mortality and secondary insults of illness has decreased with an increase of staffing Baccalaureate

Failures of Early American Higher Education

1509 words - 7 pages The Failures of Early American Higher Education The intention of colleges in the United Stated during the 18th and 19th centuries was to create a system that would serve in loco parentis (in place of the parent). In the early years of American higher education, college professors sought to be disciplinarians, who played a parental role. However, the students at these institutions often behaved in a disruptive manner towards teachers, as well

Higher Education with Non-Traditional Students

839 words - 4 pages Higher Education With Non-Traditional Students Raymond Barnes 4/24/13 INFT - 101 - D45 Module / Week 6 Summary Today as more and more adults are deciding to further their education the focus has turned to how they learn and why their returning to school in the classroom or online. With this in mind instructors today need to try to adapt to the non-traditional student, instead of the other way around. Helping instructors, theorists

How Higher Education Has Failed Democracy

1665 words - 7 pages The Closing of the American Mind  by  Allan Bloom or HOW HIGHER EDUCATION FAILED DEMOCRACY “Educate then at any rate; for the age of implicit self sacrifice and instinctive virtue is flitting away from us, and the time is fast approaching when freedom and public peace, and social order itself will not be able to exist without education”. This was the advice that Alexis d' Tocqueville was giving to the American

Higher Education

2303 words - 10 pages manufacturers and retailers in the industry. Moreover, its current reliance on internal manufacturing may become too costly to continue and Zara may have no choice but to begin outsourcing their inventory. Moreover, changes in foreign currency market can also be a possible risk to Zara. Production costs might increase if Euro becomes stronger against Dollar, leading higher costs of apparels to end-users. Another risk to Zara is direct

Inequality of Higher Education in Ghana-the Challenges and Wayforward

3458 words - 14 pages UNIVERSITY OF CAPE COAST INSTITUTE FOR EDUCATIONAL PLANNING AND ADMINISTRATION M.ED. (ADMIN. IN HIGHER EDUCATION)-DISTANCE RESEARCH PAPER INEQUALITY IN ACCESSING HIGHER EDUCATION IN GHANA: THE CHALLENGES AND WAYFORWARD AKPLOME PRECIOUS INTRODUCTION Globally, education remains the fulcrum for the achievement of higher economic, social, technological standards and development. Education continues to receive wide attention

Related Papers

Higher Education Essay

4109 words - 17 pages Article : Changing governance of the Indian Higher education sector in the Globalised economy    The present paper sets out in the wider context of globalization to examine how India have responded to the growing pressures of globalization for improving university performance in the global market place. In order to enhance the global competitiveness of their higher education systems, governments in india have started comprehensive reforms

Higher Education In Nigeria Essay

4197 words - 17 pages CHAPTER TWELVE FUNDING HIGHER EDUCATION IN NIGERIA: CRUCIAL ISSUES A. O. O. OGUNTOYE,Pk.D Introduction Education is the fastest growing social sector of the Nigerian economy, at least, in quantitative terms. Education grew slowly but steadily during the colonial era but there was a dramatic leap forward in enrolment in the 1970s after the windfall from an oil wealth that came in form of sale of oil, oil royalties and taxes on oil. Both the

Pursue Higher Education Essay

574 words - 3 pages the country and here what I am trying to target at is "higher education". The applicability to challenging situation and soughting it out can be only done when there is depth in knowledge of the particular field or what is called specialization in a specific field results in best outcome to a most challenging situation. Here I would like to tell you that why I am using the word challenge at every instant because it brings out the best in you as

Higher Education Bihar Essay

625 words - 3 pages Information System for Education (DISE), we find that starting in 2006-2007, the enrolment rate at the primary level in Bihar has been increasing and is now higher than the median of the 20 large states. However, the enrolment rate at the upper primary level is right at the bottom of the 20 major states in India with less than half of eligible children attending school. Since the DISE enrolment data for primary grades are not available for Bihar after