Highlight Essay

2389 words - 10 pages

Business Case project

TABLE OF CONTENTS

1. Excuetive summray……..………………………………………………………….3
2. INTRODUCTION……………………………………………………………………..…..4

3. Business need and Current SituATIOn………………………………………4
3.1: Introduce your management team………...………………………………………………4
3.2: Market strategy…………………………………………………………………………....6
4. Marketing mix …………...…………………………………………………………...7
5. Business Targets……………………………………………………………………..8
6. Forecast sales…………...……………………………………………………………9
7. COST Benefit Analysis.................……………………………………………...…11
8. Risk analysis………………………………………………………………………….12
9. CONCLUSION………………………………………………………………………………….…12

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In this regard all women are much found to be most eager and conscious about their looks as compared to men. As we are considering in this demand in human nature we have decided to start business of beauty clinic and spa. It is most profitable and very popular business field for women, which fulfills not only income side but also quenches one’s creative thirst. We have chosen Tina Beauty Spa and Salon as the name of our project. We think that the nature and characters of the local culture have inspired us to think about this business. Specific information will be required, such as, a cost of special designed vehicle (caravan) and other equipment for providing Spa services and beauty treatments for customers in their homes, cost for developing a customized decorated environment which will not only serves as the main service provision point but also a unique signature of the business (salonbuilder.com, 2013).
3. BUSINESS need and Current Situation
The people of UK are much aware about their beauty. As a fact that every year adult people of UK spend almost round around £5bn upon their beauty and health and goes to salons on daily or weekly basis.  As a rich cultured society starting new business is a difficult task. But with the services of worker and satisfaction of clients we will be successful (Kennedy, 2005).
3.1: INTRODUCE YOUR MANAGEMENT TEAM
* The project is about developing a SPA and Beauty Salon in Limited Space at Westfield in London.
* The business will also include a website where customers will visit and will browse through a catalogue that carries out Beauty and Spa services.
* The whole idea that comes to establish the website to virtual reception desk where customers can easily select their desires, services and proceedings with booking a day of their choice for the services.
* The staff will be consisted on highly qualified and professional staffs in the field and also will maintain a special designed vehicle that equipped to carry all the requirements for providing a comfortable and high standard Spa and Beauty services on the spot (Sarfati, 2013).
* The following types of services are we offer:
Spa treatments | Beauty services |
* Aromatherapy massage * Body scrub * Natural body mask * SPA facial * SPA Manicure and Pedicure | * Hair Cutting * Nail Treatment * Skin Treatments |







3.2: MARKET STRATEGY:
Every business’s main purpose is earning profit, so our aim is also same but providing good and quality work (James, 2013).We shall try to provide our services with professional manners. We offer latest equipment in skin and body treatments and also anti– aging therapies. Marketing will be the first life line of ever successful business. It is much important in today’s competitive business environment. It includes everything that relates to maintaining and confidentiality, for this purpose we hire best and experience staff, skin specialists...

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