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History Of Coca Cola Essay

2683 words - 11 pages


History Of Coca-Cola

Coca-Cola was born on may 8th, 1886 at the hands of Dr.

John Smith Pemberton. In the laboratory of his house at 107

Marietta Street, Atlanta, Georgia he finally settled

on the syrup later to be known as Coca-Cola.1.

John Pemberton was born in Knoxville, Georgia in 1831.

At the age of 17, he

attended the Botanical Medicine School of the State of

Georgia.2. After school he owned a drug store in Columbus,

Georgia and fought for the confederacy in the Civil War.

During the war he became addicted to morphine from an

injury.3. After the war ended, he moved to Atlanta, Georgia

and kept up his pharmacy business at home. He created such

patent medicines ...view middle of the document...

Citric Caffeine, 1oz. Ext. Vanilla, 2 ½ oz. Flavoring, 4 oz.

F.E. Coco, Caramel Sufficient, 3 oz. Citric Acid, 1 Qt. Lime

Juice, 30 lbs. Sugar, & 2 ½ gal. Water. The flavoring was

made of 80 Oil Orange, 120 Oil Lemon, 40 Oil Nutmeg, 1 Qt.

Alcohol, 40 Oil Cinnamon, 20 Oil Coriander, & 40 Oil

Neroli. The original directions were quite short and simple.

They read as follows: Mix Caffeine Acid and Lime Juice 1 Qt.

Boiling water add vanilla and flavoring when cool. Let stand

for 24 hours.7

     A few months later he finally settled on the final

recipe of what would later be known as Coca-Cola.

Frank Robinson and David Roe were introduced into a

partnership with Pemberton a few months before he created

the final product.

Instead of Robinson and Roe selling him a device that was

able to print two colors with the same pressing, he sold

6.www.stanford.com 7.www.sodafountain.com

them on his product. The three of them along with an old

partner of Pemberton’s, Ed Holland, created the original

Coca-Cola corporation.8. Robinson immediately took over

advertising, manufacture, and promotion of the product. He

is the one who created the white spencarian handwriting on

red background. Today it is the most widely recognized

trademark in the world. The first ad for the new product was

placed by Robison in the Atlanta daily Journal on May 29th,

1886. It read

"Coca-Cola, delicious! Refreshing Invigorating!

The new and Popular Soda Fountain Drink,

containing properties of the wonderful coca plant and

the famous cola nuts.

For sale by Willis Venable and Nunnally & Rawson."

Official Coca-Cola folklore states that it was merely a

medicine mixed with plain water.9. Not only does this

advertisement state otherwise but it also gives the reason

for the name.

Coca-Cola started off well but, Pemberton had serious

problems involving health. He was severely addicted to

morphine and cocaine and it wasn’t long before this started

to interfere with his business.10. Pemberton cheated

Robinson out of his interests in Coca-Cola and sold them to

other individuals, which when added together totaled over

8.www.tangaworld.com 9. www.sodafountain.com 10.www.tangaworld.com

100%. Robison consulted a lawyer but wasn’t able to win a

case. He

did, however, convince his lawyer’s brother, Asa Candler, to

buy the business. He then went to work for Candler in

1888.11.

Asa Candler was born on December 10th, 1851. Growing up

Asa decided that he didn’t want to attend school, so instead

he became a apprentice to Dr. Best & Dr. Kirkpatrick in

Carterville, to become a pharmacist. Three years later, he

left the doctors and went to Atlanta with $1.75 to his name,

in hopes of finding some opportunities. Although he applied

for many jobs, ironically one of which was Mr. Pemberton’s

drugstore, he was unable to find work at first. Eventually

he did find...

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