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Hong Kong Entertainment Ltd(Hke) Essay

939 words - 4 pages

Executive Summary
By focusing on its strengths, its key customers, and the underlying values they need, Hong Kong Entertainment Ltd(HKE) will increase sales to more than $90 million in three years, while also improving the gross margin on sales and cash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: attracting more customers, increasing customer loyalty. It also provides online services for improving our sales, gross margin, and profitability.
This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

Objectives
1. Sales ...view middle of the document...

It allows customers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to customers in a medium that can bring results quickly.

Marketing Strategies
Products:
CDs, VCDs, DVDs and Blu-ray discs: HKE will purchase 98%items distributed from the wholesalers in Hong Kong; 85% from U.S.A.; 50% from Taiwan and Japan; 10% from the other countries and some of the classic items in a reasonable amount in order to satisfy different kinds of customers.
Headphones, DVD players, CD players and hi-fi equipment: HKE will continue to sell these products, but only purchase those are advanced and high-class as HKE targets the high income level customers.
T-shirts: HKE will still purchase T-shirts with a theme design that related to those movies or songs HKE is selling, for example, Superman, Star Wars, Transformers and Michael Jackson.
Services:
Customers: They can ask for information, ask the staff to search for products and reserve products. HKE will also provide after-sales services.
VIP: Customers can register as VIP by paying $400 or buying HKE’s product with the price amount of $600. For those VIP, they can enjoy a lot of discounts and obtain some gifts within three years. They can extend the term by paying $50.
Discount: HKE will provide different kinds of discount within the year.
Online service: All customers can search for information of HKE and also the products. After registering, customers can choose to receive advertising e-mail and process online purchasing. HKE will provide delivering service and charge for money.
Prices:
HKE must not build the service and support revenue into the price of products. The market cannot bear higher prices and the customers feel ill-used when they see the same product priced...

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