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How Could Oberweis Make Use Of Modern Marketing Tolls Such As Twitter And Texting

624 words - 3 pages

My 5 new products that I have purchased recently are a Samsung LED thin 3D TV, 3D HD
Camcorder, KOR-Fx Ear phones, HP Laptop and an IPhone 4. However the biggest fours Ps I would say
the prices was extremely high and where I purchased those products at is BEST BUY. The Environmental
influences seem to be affecting me and my friends today because, however now a days the prices,
technology changes every year and the Importance of Marketing Environments. The signs that I see that
others are being affected by is external to the marketing management function, largely uncontrollable,
potentially relevant to marketing decision making, changing, or constraining in nature The marketing
environment is more important to management today than ever before, this is both because the rate of
environmental change has increased and because there are more types of important environmental
changes. The rate of ...view middle of the document...

One important point to realize is that different industries are
affected to different degrees by changes in the economy. Although families can cut down on the quality
of the food they buy, going with lower priced brands, for example, there are limits to the savings that
can be made without greatly affecting the living standard of the family. On the other hand, it is often
much easier to put off the purchase of a new car for a year or hold off on remodeling the family home. If
need be, firms can keep the current computers, even though they are getting a bit slow when sales are
down. The economy goes through cycles. However changes in technology may significantly influence the
demand for a product. For example, the advent of the fax machine was bad news for Federal Express.
The Internet is a major threat to travel agents. Many record stores have been wiped out of business by
the trend toward downloading songs or illegally ripping songs from friends, CDs, an act to which even
the President of the United States has confessed. Although technological change eliminates or at least
greatly diminishes some markets, it creates opportunities for others. For example, although Federal
Express has lost a considerable amount of business from documents that can now be faxed or sent by
the Internet rather than having to be physically shipped, there has been a large increase in demand for
packages to be delivered overnight or second day air. Just in time manufacturing techniques, in addition
to online sales, have dramatically increased the market for such shipments. An online site such as eBay
now makes it possible to sell specialty products that, in the old days, would have been difficult to
distribute. Although it has been possible for more than a hundred years to sell merchandise by catalog,
buyers of these specialty products often had no easy access to the catalogs. Social changes in customs or
demographics greatly influence firms. Fewer babies today are being born, resulting in a decreased
demand for baby foods. More women work outside the home today, so there is a greater demand for
prepared foods. There are more unmarried singles today.

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