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Human Resource Management Essay

592 words - 3 pages

Adidas Indonesia: Kuncinya Rajin Update Produk dan Bangun Komunitas
June 17, 2013 3:15 pm by: admin Category: Studi Kasus Leave a comment A+ / A-
Adidas termasuk merek yang gue banget di mata kawula muda. Sejak lama produk-produknya diminati para remaja, bahkan sampai ada yang fanatik. Apa resepnya?
[pic]
Aktivitas olahraga termasuk kegemaran para remaja. Tidak heran jika sejumlah produsen produk olahraga menyasar kaum remaja sebagai target utama. Akan tetapi, tidaklah mudah untuk merebut hati mereka, karena sudah lumrah dikenal jika perilaku segmen ini begitu dinamis.
Termasuk dalam hal produk sports, mereka selalu menggandrungi apa yang menjadi ikon atau hits bagi dunia mereka saat ...view middle of the document...

Sedangkan dari sisi teknologi, Adidas berkomitmen untuk selalu menyediakan sesuatu yang baru. Teknologi tersebut nantinya mampu menunjang performa dari pemakainya.
Contoh yang teranyar adalah miCoach SPEED_CELL. Alat ini dapat mengukur performa pada saat si pengguna berlatih football, basket, lari, dan juga tenis. Berbicara soal usia konsumen, Adidas membaginya dalam dua kelompok, yakni usia 16–30 tahun dan 30–45 tahun. Tiap kelompok usia ditangani secara berbeda.
“Dalam pemanfaatan media sosial, yang merupakan jalur media terkini, kami tidak menggunakannya hanya untuk branding, tapi juga sering untuk kuis-kuis yang berkaitan dengan segala aktivitas Adidas, baik dalam hal launching produk, event, maupun engage fans Adidas,” jelas Cinthya.
Selain itu, media sosial juga dioptimalkan untuk menginformasikan segala kegiatan Adidas. Dengan begitu, para fans Adidas akan selalu update tentang segala sesuatu mengenai Adidas, baik dari segi produk, retail activation, event, dan lain-lain....

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