Hydroponics Marketing Strategy Essay

3787 words - 16 pages

Sow Easy Marketing Plan
[Name of the student]
[Name of the institution]

Table of Contents
Executive Summary iii
1. Introduction 1
2. Environmental analysis of Sow Easy 1
2.1 Current and future market situation 1
3. Sow Easy objectives 5
4. Evaluation of strategic options 5
4.1 Generate Strategic Alternatives 5
4.2 Evaluation of strategic options 6
5. Development of positioning strategy 7
5.1 3 C’s 7
5.2 Branding strategy- Marketing Mix Strategies 7
6. Rationale behind marketing plan 9
References 10
Appendices 11
Appendix A 11
Appendix B 12

Executive Summary
This report is based on a miniature greenhouse named as “Sow Easy”. It is a new innovative ...view middle of the document...

This product is at initial stage and it is in market entry stage, where there are numbers of existing competitors. There are many substitutes and complimentary products in the market which helps in effective planting of the seeds to gain an efficient growth of the seeds. This product has a strong market as there are plant lovers who buy expensive products for the well being of their plants. A miniature greenhouse is a low cost effective product which provides high quality at low cost. This high quality low cost is an attribute of this product which is a competitive advantage of Sow Easy. A detailed marketing plan is formulated for Sow Easy that will help the owner to successfully market the new product in the market.
2. Environmental analysis of Sow Easy
2.1 Current and future market situation
(a) Current industry structure
1. Porter’s 5 Forces analysis
Porter’s five forces model is an external analysis model. It includes five forces; threat of substitute, threat of entrant, buying power of buyer, buying power of supplier, and rivalry (see Appendix A). A substitute product is a threat for the product because it fulfills the demand of the customers (Henry, 2008). However, there is no threat of substitute for Sow Easy because there is no house like green house. There are complimentary products but no substitute. Therefore, substitute is not a threat for Sow Easy.
Threat of new entrant is the product that is newly coming in the market. Sow Easy can be affected by the new competitors entering in the market. as, greenhouse is a common organic house for the better growth and nurture of planted seeds, therefore, numbers of companies offer greenhouse to the customers. It is a growing market therefore; new entrant is a threat for Sow Easy.
When there is a monopoly in the market, the buying power of buyer decreases and buying power of supplier increases. In the case of Sow Easy, buying power of supplier (Sow Easy) decreases as there are number of competitors offering greenhouse. Therefore, the buying power of buyer is more than he buying power of Sow Easy.
In the rivalry market there are numbers of existing competitors. In greenhouse market, there are five most famous competitors of Sow Easy. These competitors are; Rhino Greenhouses, Gardman Greenhouse, The Greenhouse People, Elite Belmont, and Palcram (Review Centre, 2012).
2. Value chain analysis – suppliers, distributors, financers
In value chain analysis (see Appendix A), there are numbers of activities that a company performs for producing and delivering the end product to the market. The process of value chain includes relationship with suppliers and distributors. An organization achieves competitive advantage by bringing a differentiation in its product or by focusing on cost advantage (David, 2005). Sow Easy will handle the activities of inbound logistic itself as it is a primary activity. The tools and equipments for producing a miniature greenhouse will be received by the...

Other Essays Like Hydroponics Marketing Strategy Essay

Marketing Essay

4868 words - 20 pages Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships Multiple Choice 1. Disney has been successful in selecting an overall company strategy for long-run survival and growth called _____. a. tactical planning b. strategic planning c. futuristic planning d. relationship marketing (b; Easy; pp. 39-40) 2. When your firm practices developing and maintaining a strategic fit between

Marketing Reflects the Needs and Wants of Society

4650 words - 19 pages needs. 4.2 THE UNPARALLEDED SUCCESS OF CONSUMER-DRIVEN COMPANIES Successful companies are customer-driven, placing customers at the centre of their decision-making process and focusing on strategies that deliver a consistently positive experience at every touch point (Market Strategies Website, Accessed October 1 2010). Such a strategy corresponds to the very definition of marketing provided by the CIM as mentioned above, which states that the

The Way of Wii

2502 words - 11 pages game console allowing people to simulate playing sports by waving a controller around. It was so attractive that was hot pursued by users since launched day. Depending on its low price, unique innovation of game operation and new marketing strategy, Nintendo achieved a phenomenal success in the market. By researching Wii on its development process, we could learn how the Blue Ocean Strategy was applied and its importance for a company. This essay

Marketing Communications

2603 words - 11 pages that marketing communications is a management process which a business engages with its various audiences. The marketing communications consist of a set of tools in different combination so as to communicate with its target audience. The marketing communications mix is made up of three elements which are: tools, media and messages. This essay will be divided in three parts; the first part will talk about brands and its characteristics, the second

Jysk on the Chinese Marked

4870 words - 20 pages   Marketing  Audit  Essay   BA  IMK  XC   04/01/14   5.1.2  TOWS       Strengths   Weakness   WO   Greater  knowledge  about  the   Chinese  market  would  enable   JYSK  to  utilize  the  WoM   marketing  strategy.       WT   Redefine  generic  strategy  so  the   consumers  will  combine  the   quality  with

Strategic Decision Marketing

2617 words - 11 pages this information as the basis for altering the important controllable internal factors of the business to strategically and effectively position the firm for future success.” [Kepner, 1995-2001] Strategic Marketing Management consists of several processes. I will be reviewing these processes in this essay. Process 1 : Defining the organisation’s business, mission and goals. Defining an organisation’s business is not easy. This is step one

Staffing Plan Paper

1052 words - 5 pages only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights (Kudler, 2010) In the next paragraphs this essay will justify the importance of marketing research in the development of Kudler Fine, Food’s marketing strategy and tactics, and identify the areas where

Managing inmartein

2302 words - 10 pages .................................................................................................... 11 Buyer Behavior ............................................................................................. 13 Marketing Strategy and Planning ................................................................. 14 Conclusion ................................................................................................... 15 Referencing

Nternational Marketing and Business Expansion on a Global Basis Has Become Increasingly Common in Every Sector of Business

2207 words - 9 pages organizations becoming leaders and potential competitors in the global market. Organizations like Ryan Air have established themselves in their competing market segment as a strong competitor with appreciable market share. This essay is focused on the analysis of the International marketing strategy of Waterford Crystal: a publicly quoted Irish company. The essay presents a brief overview of the company and its international position followed by the

Information Technoloy

1979 words - 8 pages ITP1 This essay will provide an explanation of the strategic transition of Frito-Lay North American Operations and the manner in which Executive Management and newly appointed CEO Michael Jordan, provide a new corporate vision and strategy to improve profits, and increase productivity.  In this essay I will discuss the relationship, similarities and differences between IT strategy and Business strategy.  Information Technology (IT) is a

Critically Discuss The Practice And Theory Of Strategy Development Processes In Your Chosen Organisation

2627 words - 11 pages Task: Critically discuss the practice and theory of strategy development processes in your chosen organisation. In your discussion, include some implications for the "learning organisation" concept in relation to strategy development in your chosen organisation.This sub-task of the essay will address how strategy development processes and implications for the "learning organisation" concept in relation to strategy development are applied in

Related Papers

Development Studies Essay

941 words - 4 pages Marketing strategy defined as a set of marketing goals, which target markets and describes how you will go about positioning the business to achieve advantage over your competitors (Brandly, 2002). Whether you are introducing a new product to the market or entering a new market with an existing product, a coherent market entry strategy is necessary because business needs to evaluate any barriers to entry. This essay explains market strategies

Development Studies Essay

1017 words - 5 pages Development StudiesMarketing strategy defined as a set of marketing goals, which target markets and describes how you will go about positioning the business to achieve advantage over your competitors (Brandly, 2002). Whether you are introducing a new product to the market or entering a new market with an existing product, a coherent market entry strategy is necessary because business needs to evaluate any barriers to entry. This essay explains

Marketing Strategies Essay

4747 words - 19 pages Marketing Theory and Practice MAR11 Monash University Assignment 2 Essay (3000 words) Essay subject: Marketing Strategies Name: Student ID: Wordcount: 3292 1. Introduction In Assignment One trends in the macro-environment were identified that would impact on the development of a road safety product called “Sat-Safe”, a Global Positioning System (GPS) which automatically adjusts vehicle speed to posted speed

Suggest How The Tools Of Marketing Could Be Used To Promote An Institution Of Higher Education

1732 words - 7 pages marketing. Therefore, one strategy that can be very useful to satisfy customer needs more easily and lead to the company’s success is marketing tools. There are many tools of marketing such as marketing communication and marketing strategies, provided nowadays by means of advertising, press release (PR), social networking , event marketing , printed materials, Branding, and so on. Also, there are many benefits of using marketing tools such as promoting