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Ice Cream Essay

1555 words - 7 pages

Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford - educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe, where the troops could enjoy food and drinks.
The cafe initially served chicken, steak and drinks. Maximo's niece,Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken-tender, juicy and crispy-and ...view middle of the document...

A successful Max's franchisee can expect extensive and continuous support in all aspects of operating their Max's Restaurant.This support includes,but is not limited to, the following:
Site Selection, Design and Construction
Our Business Development Department can create a detailed site plan indicating the specific location of a desired prototype facility based on specific information and requirements provided by the franchiseeabout the proposed site. In addition, the department can prepare building plans and specifications detailing the requirements for overall design, furnishings, store layout, equipment, fixtures and interior decor specifications.
Training
Prior to the commencement of operations, the corporate training department will provide the franchisee and eight members of the management team with hands-on training that spans 4 months. This training will incorporate classroom content and applied in-restaurant developmental modules that will extensively cover subjects ranging from administrativeand operational mattersto marketing. Regular refresher and developmental training programs will also be given as needs arise. Max's is a firm proponent of sustainable continuous training of all Max's franchises and employees to closely align our business model and company values and enrich the integral bond between store staff, guests and restaurant profitability.
Marketing
Max's firmly believes that marketing is the driving force that propels the restaurant brand forward. Our team is composed of marketing professionals and will provide each and every store with the best marketing service available to ensure brand loyalty and saliency in the market. The marketing group will provide support for new product launches, sales-driven in-store promotions, above-the-line advertising efforts, and viable media planning. You can also expect dynamic local store marketing projects and exceptionallydesigned merchandising collaterals. Strategic brand mapping, intensive competition analysis, new product development and consumer-based research comprise the marketing support extended to all Max's stores.
Operations
Each franchise store can expect holistic support and servicing 24 hours a day, 7 days a week. A dedicated Franchise Area Manager will be assigned specifically to assist the franchisee in running the store. The key aim of the operations team is to create sales-building efforts and to ensure that Max's high quality and safety standards are maintained across all store operations. FAMs will see to it that the store meets its sales targets and increases its profitability. FAMs conduct staff meetings, regularly make store visits and conduct training for procedural updates and rollouts for new programs and menu items.
Information Technology
Max's is up-to-date with the latest in-store point-of-sale technology to run our Max's stores nationwide. Our corporate information technology department is dedicated to supporting and assisting all...

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