Image Change Analysis

1197 words - 5 pages


INTRODUCTION: In many organizations today, change is becoming more common every day. Change is vital for the “survival” of many companies. In many situations change was not even talked about and those companies are no longer in business. Many companies are under severe economic pressure and change is inevitable. Change is the only way for some. In today’s society we have take-over’s, down-sizing, mergers, joint ventures etc. as companies try to grow. Some companies focus on the question “what do we do to make our company grow”. “How many employees are we going to affect?” Let’s focus on my former employer Ford Motor Credit. Their thoughts back in 2003 was ...view middle of the document...

A. Ford initiated their effort by gathering support from within. They retrained each employee to deal with any negativity that was being broadcast on the news or anything negative from customers who would call in. They advised the employees that many of the cases were still being investigated. They were writing formal letters to each family for their loss and were going to adhere to the law.
B. Ford launched an approach by allowing Firestone to test and retest their products. They stop using the brand in question and started using a different brand until the issue had been resolved.
C. Ford basically did what they needed to do by reorganizing the call center, cutting jobs on the assembly line and demoting some managers. They put a freeze on all promotions and a freeze on the quarterly bonus that was many employees looked forward to.
D. After several years of being financially unstable they finally started to bounce back and they were gaining new ground on their competitors such as Honda, and Toyota. It was finally a new day for Ford. After studying our text I see how Ford used the concept of Gap Analysis. They wanted to know: Where do we go from here? Where do we want to get to? And how can we get there? Our text also tells us that “Strategy is often conceived as being at the heart of change in that it is about the most basic issue with which an organization has to deal” For Ford Strategy was very important. It could actually “make or break” their company. This is a company that had been around for many decades. One that many people had trusted over the years. One change that was made internally was a new site director was brought to our service center, his name was Anthony Goings, respectfully called Tony aka “Coach” Management was not restructured as much as the overall organization but they did bring in some managers from other states.
A. The basic concept of Ford’s dilemma was to resume business as usual. The leaders of our service center did a great job of putting Ford back on the road to success and profitability. They sent the one man who could get the job done. The new site director was an African American Man who was a former Marine. He was widely respected because with each approach, with each address he made the employee feel some sort of self worth. He made each employee feel as though individually they...

Other Essays Like Image Change Analysis

The business plan Essay

2944 words - 12 pages are willing to pay, in the right place and inform consumers that it will be available through promotion. [IMAGE]1. Price 2. Product 3. Promotion 4. Place Product------"Come on" will have a huge range product such as: soft drink, chocolates, ice cream, crisps etc. The idea of selling ice cream is because ice cream can give "Come on" a competitive advantage. Because in many newsagents are not selling ice

Effectiveness Analysis of an Imc Plan – Analysis on Djuice

3863 words - 16 pages generation. No other telecom company offers any service package which influences young stars to rock in life, to be a part of something unique, to make them feel having an image of a world of their own. The unique image of “Djuice Dunia” has been successful to get the attention of young users all over the country. It has become like today’s trend to be a member of this “dunia” and young users actually feel proud to be a part of it. SWOT Analysis

Case: Fisher-Price Toys, Inc

1048 words - 5 pages within budget, resulting in a much higher price ($18.5) than planned. High price disobeys the traditional brand image of the Fisher-Price company –less-than-$5 convention. 2) Marketing strategy: launch the ATV explorer whether as an independent product or as a new product in an existing product line, and corresponding advertising/promotion strategy 2) Fisher-Price must decide quickly before August to catch the sale peak: 1) trade

Different Approach to Off-Line Handwritten Automatic Signature Recognition and Verification

2163 words - 9 pages : There are three types of feature extraction: global features, local grid features, and textual features. Global features which give information about specific cases concerning the structure of the image, grid features which give information about overall signature appearance, and texture analysis, which gives information about signature appearance. Method 1: The global features and grid features are used in Neural Network. After normalization

Brand Manahement and Loyalty

2520 words - 11 pages increasing brand awareness as well as in creating the right brand image. Marketing activities can be weaved around product, pricing and distribution channel. But the way these marketing activities are carried out has gone under revolutionary change owing to the modern technological driven world. Reason why modern world is different can be understood from consumer as well as company’s perspective. Today’s consumer is well informed about the product or

Financial Comparison

1908 words - 8 pages Coca-Cola had current assets of $10,250,000 and total assets of $29,427,000, so we take $10,250,000/$29,427,000=34.8%. In 2004 they had current assets of $12,281,000/31,441,000=39.1%, so there was a decrease in assets from 2004 to 2005. Vertical analysis can show the percentage change in the individual assets, liability, and stockholder equity items. Vertical analysis is used in intercompany and intra-company transactions. Vertical analysis

Change Management

1986 words - 8 pages , growth and long-term sustainability. Ignoring external forces can be a detrimental mistake for managers to make. As such, it is imperative that managers continually monitor and adapt to the external environment, working to make proactive changes earlier on rather than having to take a reactive approach, which can lead to a vastly different outcome. Environmental Scanning And Change SWOT analysis is a type of environmental scanning In order

Dockers, Creating a Sub-Brand

954 words - 4 pages DOCKERS: CREATING A SUB-BRAND CASE ANALYSIS 1- How would you characterize Levi’s branding strategy in general? What are the positive aspects? Are there any negative aspects? Over the years, Levi’s change the branding strategy several times but they kept some core values such as quality, durability, and comfort. These things always have been the principal associations with the brand. While keeping them, Levi’s changed its strategy in

Nuuksio Park's Internal Environment

600 words - 3 pages Situation Analysis of the Internal Environment Assessing the current situation, perception the crew has about the new service being offered and marketing strategy at the moment, and the image of how they work and what is being achieved, is to establish the needed communication. Assessment can be conducted in surveys Objectives Motivating employee to implement and integrate Nuuksio vision, strategies towards customer orientation by

The Concentration Of Hydrogen Peroxide And Speed Of The Rate At Which It Is Broken Down By Catalase

3312 words - 14 pages catalase which is also found in most living things. E.g. [IMAGE]Hydrogen peroxide catalase water + oxygen 2H2O2 (aq) 2H2 O + O2 [IMAGE] The enzyme catalase (peroxidase) was the first enzyme discovered and is one of the fastest enzymes, its turnover rate is about 40,000 molecules/second. It speeds up the decomposition of hydrogen peroxide. · Enzymes are not used up by the reaction and remain unchanged

Ben and Jerry

1646 words - 7 pages attractive takeover target for the investors. The underpriced share value of $21 compared to intrinsic value between $26.45 and $35.16 (Appendix II), high P/E ratio of 19.8 which recognized future growth potential of the firm and premium brand image made Ben & Jerry’s a takeover target. The rising raw materials (milk and sugar) prices and increasing competition in ice-cream industry deterred investors from buying the firm. Analysis of

Related Papers

Managing Organization With Wide Change In Hierarchical Organization

3861 words - 16 pages Forces [IMAGE][IMAGE][IMAGE]Text Box: Initiate changeText Box: Implement changeText Box: Need for change [IMAGE] Text Box: Internal Forces Figure 1: Model of Change Sequence Events[1] There are different types of organisational change such as strategy, technology, products, structure and culture as shown in Figure 2. Depending on the external and internal forces of change organisations may embark on

Managing Organization With Wide Change In Hierarchical Organization:

3849 words - 16 pages illustrates how a typical Force-field analysis for a hierarchical organisation would like. [IMAGE] Text Box: StructureText Box: Economy[IMAGE][IMAGE] Text Box: PeopleText Box: Customer Demands Text Box: Competitive Forces[IMAGE][IMAGE][IMAGE][IMAGE][IMAGE] Text Box: Culture Text Box: Procedures Figure 5: Force-field Analysis In this example the driving forces are the external or internal factors that cause the change. Eg

Mba 540 Week 3 Risk Analysis

1349 words - 6 pages of Phoenix, 2009). After the analysis of whether to use an outside vendor or stay in-house, the NPV increased to $14,429 for wireless and $5,890 for digital with a small change in the IRR. (University of Phoenix, 2009). SAI assumed a risk rate of 3% and a risk-premium of 3% giving an estimate cost of equity capital of 1.38%. (University of Phoenix, 2009). SAI can use this information in analyzing the risk associated with its investment decisions

Constructing A Greenhouse Window Essay

4220 words - 17 pages . Someone could then either use a motor attached to the window to alter the setting, or adjust the window manually. My sensor could be used in conjunction with a number of other sensors, e.g. temperature sensors and moisture sensors, to send all the required reading back to a control room, thus allowing the control of the climate within in the greenhouse to be totally automated. [IMAGE] Text Box: Windows need to