This website uses cookies to ensure you have the best experience. Learn more

Imc, Marketing, Research, Case Study

1207 words - 5 pages




REG: 141202052


GLOBAL SUPPLIER RELATIONSHIP (SRM) is a discipline or set of strategic planning and managing with relation to the third party organization which supply goods / services in order to maximize the profit and reach the organization goal.
Global supplier relationship is under the broad category of supply chain management.
As the business is global , market for the manufacturer has been extended to domestic to global, increase in the market demand and the ...view middle of the document...

Increase in lead time is problem for the industries. Supplier are strategically divided into 4 groups, each group containing of six suppliers these suppliers are based on the location which is closest to the industries. To each group of suppliers 1 supplier relationship advisor is assisted, (Stock, 2001)
Thus all problem and issue are directly reported to the advisor then sorted out. Advantage of this is increase in the integrated performance and reduction in the administrative cost
Companies of all sectors are facing a rapid changes in the market trend due to changes in new communication technology and improved logistics has given the company a competitive advantage , improved banking services has eased the global supplier relationship. (Carroll, 2000)
Industries have to rethink the way of doing business, industries not only have to think about the internal department but also focused on the supplier’s relationship as well.
Some of the trends are business process outsourcing: Its one among the relationship management which helps in reduction in time during the process because of the integrated technology it managing selected process based on defined measurable performance metric is possible
Service procurement : it’s mainly used as the medium between supplier and buyer electronically ( web based) over 82% of the companies procurement process are their high aspects , transferring data electronically reduce in the time , these software are used for negation and buying process of company to suppliers. ((Gartner), 2004)
Contract management: the advantage of these is gaining more exposure and more competitive advantage among their suppliers, it also helps them in negotiation process of buying, which considered both buying side as well as selling side
Supplier relationship management is growing rapidly, developing their functionalities are the main aim of all the industries to survive in this competitive market especially in contract management, service procurement, intelligence and process integration ((Willcocks and Sauer, 2000)
“Supply Chain encompasses the planning and management of all activities involved in
Sourcing and procurement, conversion, demand creation and fulfillment, and logistics
Activities” (al., 2008)
In this paper the researcher has identified some of the important factors in “supplier relationship management and also has identifies that these 4 process may differ from industries depending upon their operation level” (. Hines, 1994)
The process are:
* Communication processes
* Supply chain planning process
* Process fulfilment (i.e logistics and inventory)
* Performance management
Communication, planning, fulfillment and performance management are the 4 factors which are considered to be important. (Krause), 2006)
By modifying these process the company can create operative interface depending upon business situation at each stage.
Different business situation require...

Other Essays Like Imc, Marketing, Research, Case Study

Case Study Research Paper

1675 words - 7 pages Introduction to Criminal Justice 100-105 Case Study Research Paper DRUG DISTRIBUTION March 09 2014 Introduction In today’s world many people are convicted for lots of different crimes and face the consequences for those crimes. For example, Unless a longer term of imprisonment or death is the prescribed penalty and notwithstanding any provision that establishes a shorter term of

Ikea Case Study Strategic Marketing Plan Review

5035 words - 21 pages IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S

Marketing Case Study - Blitzmegaplex vs 21cineplex

1463 words - 6 pages Angelo Irawan - 1140003185 Deon Oxivar - 1140003254 Jonathan Nicholas - 1140002655 Teodorus Ernest - 1140002693 ------------------------------------------------- Rex Oliver CASE STUDY 2: BlitzMegaplex vs. 21Cineplex The main issue of this case study talks about how BlitzMegaplex is trying to figure out new marketing strategies in order to get a balanced competition with the long-time market leader in cinemas industry, 21Cineplex

Realistic Business Improvements Within Marketing ---A Case Study Of Samsonite Corporation

2956 words - 12 pages and Lark brands, this assignment will only focus on Samsonite Classic and Blacklabel brand.2. Case Study Context --- Samsonite CorporationSamsonite Corporation was founded in 1910, and has been the world no. 1 luggage maker for decades. However, at the difficult time of all luggage industry, Samsonite had to start adjusting its marketing strategies for improvements from the low market demands. The luggage maker that is days away from its second

Marketing Case Study

562 words - 3 pages Alliance Adhesives & Plastics, Inc. has a knowledgeable salesforce, but lacks customer service skills. Customers report that Alliance salespeople don’t seem to care about the customers or their needs. The salespeople are not taking the time to get the information they need in order to help the customers resolve their needs. They seem to be focused on closing the sale instead of building a long-term relationship with the customers and

Bps Marketing Case Study

966 words - 4 pages The entire market for video, data, and graphics projectors in 1988 comprised of 30,847 units (table 1). Although Barco Projection Systems (BPS) only captured 14% of the aggregate total for projectors, for the corporate and industrial environments, BPS offered an unequaled level of quality in high end projectors due to the continuous improvements in scan rates and general performance compared to its peers. BPS 35% video, 53% data, 12

Case Study Research

1816 words - 8 pages =                               5623.84   IRR=9%{5623.84/5623.84-5329.96 * (12%-9%)) =0.0517 =5.17% The internal rate of return is the most critical method to determine the decision option for accepting the project proposal. In this case Design my Doll again has the highest IRR meaning it has the highest operating rate of returns with the shortest payback period of the cost of capital and therefore it is opted to be accepted.   Recommendation and

Strategic Global Marketing Volkswagen Case Study

3787 words - 16 pages MKT 302 Volkswagen: The Assignment Summary of the case Volkswagen executives acknowledge that if they make cars that appeal to American drivers, the number of vehicles sold in United States will increase. Volkswagen vehicles comprises of a few advantages especially its core competence in the design and manufacture of small, fuel-efficient gasoline engines. Its diesel engines also offer money-saving performance which is a main attraction that

Case Study for Marketing Analytics Simulation

2479 words - 10 pages the strategic insights from the market research and sales reports to plan and allocate R&D spending on feature-performance improvements to its BLDC motors. The Challenge for MM’s CEO2 As the newly appointed Chief Executive Officer of Minnesota Micromotors, Inc., you are now responsible for designing the company’s marketing strategy. This includes determining all aspects of the company’s go-to-market approach (including sales-force

Green Computing Research Project – Case Study 1

567 words - 3 pages Running head: PROJECT CHARTER Project Charter Name University Professor April 22, 2012 Project Title: Green Computing Research Project – Part 1: Project Integration Management Date of Authorization: April 23, 2012 Project Start Date: April 23, 2012 Project Finish Date: October 22, 2012 Project Manager: Name, (XXX) xxx-xxxx, email Summary Schedule: * Research possible applications of green computing to be

International Marketing Case Study: Koc Hodling - Arcelik With White Goods

353 words - 2 pages Question: Why has Arcelik succeeded in TurkeyArcelik had succeeded in Turkey because of several factors:First is governement protection of the white goods industry within Turkey. Government had restricted import goods from others Europe country by imposed tariff over it. Recently, Turkey was intend to join EU membership, Turkey had agreed on phased tariff reductions program to remove tariff over imported goods from Europe country.In the meantime

Related Papers

Marketing Research Case Study

1121 words - 5 pages Marketing Research Case Study: Sperry/MacLennan Architects and Planners Introduction Marketing Research can be designed for many scenarios. It is often referenced in existing companies to understand how clients purchase their product, competition or how to best communicate with the audience. This type of research is also necessary in a successful world-wide expansion as it provides a company with a blue print of how to grow. This paper will

Retail Marketing Case Study

1251 words - 6 pages James Borda Retail Marketing 10/5/12 Case 10 Case Study 1. Over the last decade, American Eagle and Abercrombie and Fitch have been two of the main clothing retailers competing for the affection of young adult shoppers, specifically within the teen-college age range of 18-22 years. While both companies carry a similar assortment of clothing apparel and try to cater to the same demographic, each company’s retail strategy does differ in

International Marketing Case Study

2569 words - 11 pages DECEMBER 2014 INTERNATIONAL MARKETING STRATEGY – PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to

Marketing Case Study

2016 words - 9 pages Marketing Case Study Introduction Brief History of the Company Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it