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India Fm Radio Market Essay

631 words - 3 pages

30thJuly 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “India FM Radio Market” This report to help industry consultants, FM Radio providers and other stakeholders align their market-centric strategies.

Frequency modulation is a broadcasting technology used to provide high fidelity sound over broadcast radio. Over the last 5-10 years, FM radio has emerged as a powerful pillar in India’s media industry on account of its cost effectiveness and vast geographical reach. India FM radio market witnessed robust growth over the past few years, owing to increasing sales of mobile handsets, growing advertisement industry. The auctions during Phase I & II have ...view middle of the document...

Primary research included interviews with FM radio broadcasters and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

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