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Individula Louis Vuitton Essay

1810 words - 8 pages

How Does The World Leading Companies Interact with Society:
An investigation into the performance of Louis Vuitton
Founded in 1854, Louis Vuitton Moët Hennessy (LVMH) had become the world's largest luxury fashion house brand group and manage to gain sales revenue of 20,320 million euros in 2010 to 23, 659 million Euro in 2011 and 28, 103 million Euro in 2012 (Jin, 2012). Nowadays in business world, the survivability of business depends on how it interact with the society. The way of a company behave toward the society and environment is the key for a company to achieve profitability and maintain good reputation as small action give a big impact (Hartman, 2005). In this case, a company good ...view middle of the document...

Indeed, the way of the company interact with the society still will be take into the consideration as it such inappropriate for a company to have high profit by ‘taking down’ people who are also the customers (Hartman, 2005, 53). To conclude the performance of LVMH, it is really important to jot down their contribution in making the world a better place. In this context, it is a need to study how well is a company in reducing carbon dioxide emission in reducing dire climate change level today (Antonio, 2009, 15).
Carbon dioxide (CO2) is one of greenhouse gas released by human activities including the production processes of goods in LVMH. Industrial activities contribute 11% of carbon emission in the atmosphere that is a main factor of global warming (EPA 2013). Global warming should not be underestimated as it would lead to varies bad effects to world such as increase the sea level that cause by melting of the Arctic sea ice and glaciers. It was reported by The Intergovernmental Panel on Climate Change (IPCC) that there was a 22cm rise in sea level in the 20th century and 22cm rise in sea level in the 20th century due to carbon emission.
Year by year, Louis Vuitton is increasing its carbon emission. The paradox here is Louis Vuitton should give effort to improve the lifestyle of its stakeholders which is the society but in the same time Louis Vuitton is slowly ‘killing’ the world. What a meaning of wearing very stylish outfit but at the end people got no place as their home. The record explicitly show that LVMH was releasing 193,371 tons of (CO2) of carbon emission in 2012 which is really bad for environment (LVMH 2012). In 2011, Louis Vuitton recorded 155,362 tons of (CO2) carbon emission which is lesser than in 2012. It was believed that the carbon emission rose due to alliance of LVMH with Murakami in producing new design and pattern (Riot, 2013). Despite of that, Louis Vuitton should care about alliance of several products if they do really want to minimize the carbon emission. Louis Vuitton had declared that it is one of their policy to compensate the carbon emission but unfortunately in the production of fashion and leather goods, carbon emissions had rose by 71% in 2012 (55,978 metric tonnes) compared to 2011 (32,714 metric tonnes) which is due to this alliance (LVMH, 2012). Louis Vuitton seems to only expects their supplier to be committed in mitigate with carbon emission generated from the supply chain which is beyond their control (LVMH 2011). This would remark that it is impossible for LVMH to promote a better environment without any clear measures taken in overcome this problem. Is Louis Vuitton really aware that due to their incentives of inventing new products cause increase in carbon emission spasmodically. What can be concluded from this situation, LVMH is trying to spin doctoring by only telling their incentives in improving their stakeholders lifestyles but at the same time they are not really determined and care about...

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