Trend analysis and forecasting play a big part in projecting a product’s assumed success or failure within the different markets. This paper will identify a particular product and present research illustrating the major trends that will impact that industry over the next five years. Finally, I will synthesize how those anticipated trends might impact the successful marketing of the product.
The iPad is a highly portable tablet pc designed by Apple to enable its users to surf the internet, wherever there is an internet connection and with the cellphone industry providing Wi-Fi, this connection can be made practically anywhere. Apple ...view middle of the document...
With the trends of improved technology that is driven to make productivity and communication easier and more accessible for not only organizational based markets, but also for consumer based markets, electronic tablets, such as, iPad have a very promising future. These trends that are based on innovation and productivity, along with increased competition will help grow the market into an arena where, most all markets will be able to benefit from the advances in technology. However, as these trends combine to form a more complex product the overall main theme that seems to stand out among the rest is productivity.
In the realm of productivity the organizational market has always created a need to improve within the area of productivity. When the iPad infiltrated the business arena with its productivity and portability it was labeled, “the magic book that will play almost anything” and a very useful business tool (Castelluccio, 2010). Therefore, all these trends toward improving this new technology create an atmosphere that is highly marketable and is advantageous for both the organizational market and consumer market.
Trend analysis and forecasting play a big part in projecting a product’s...