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Innovation Process Paper

1186 words - 5 pages

University of Phoenix, AustinInnovation, Design, and Creativity for a Competitive Advantage - OI/461March 2, 2009The purpose of this paper is to identify and discuss the four basic phases of the innovative process and how the team will apply the innovative process to change the Greyhound bus lines the team has chosen to discuss. The team will also identify the appropriate tools and techniques to be used in this process and explain why they were selected and measure the results and what steps that Greyhound bus lines will take to ensure continuous improvement.Phases of Innovative ProcessThe innovative process was very influential in product development. In the 1960s NASA developed the four ...view middle of the document...

Greyhound would like to add needed security for the safety of its customers and upgrade the computer technology to make the trip more enjoyable. Having a computer system that enables customers to pull up the bus tickets by a click of a button will make the process smoother and avoid long lines at the ticket counter.Finally, the operation process begins. Now that the design is complete and an outline is finalized, it's time to put the operation in process. The tools and techniques that Greyhound bus lines will use will ensure a smooth transition and will also enable the team to address issues that arises in a timely manner so that the project is not held up; after all time is money made or money lost.Tools and TechniquesGreyhound Bus lines will embed the functional structure to plan and execute certain changes within each department. The responsibilities will be clearly defined for each department since most of the changes will be with existing products and services. Greyhound bus lines strongly believe that the current services and products have worked well with the company however; the organization is in need for improvements with the help of certain specialization and expertise. Another tool the organization will use is the development funnel. The development funnel is a popular tool in the armory to improve new products/services and was developed by Harvard Business School professors Kim Clark and Stephen Wheelwright in the early 1990s. It encourages managers to take an integrated approach to new product/service development. Rather than making decisions on individual projects, the approach suggest the management and coordination of product/service development activities from a company-wide perspective, starting with a link to company strategy.Greyhound bus lines realize that many of the management team members and employees who have been with the company for a long time play a significant role with the current company strategy and by training these employees will help generate a smooth transition to the new services and products as well as identify or acknowledge new ideas that can help the company be successful. The organization will also need expert advice with upgrading the security at each bus locations to ensure the safety of the customers.Measures and ResultsGreyhound Bus Lines will measure the results of the innovative ideas implemented into the organization by various methods. The methods used will be customer and employee surveys, internal benchmarking, and trial and error.Customer and Employee SurveysCustomer and employee surveys are custom designed surveys and feedback...

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