Inquiring Minds Want To Know Essay

1586 words - 7 pages

Inquiring Minds Want to Know—Now!

Case Study 3
5. Critique the survey used for the study.
There was a two-prong approach used for this study through telephone interview and self-administered interview through the mail. The first was a reader-targeted mail questionnaire which was conducted by the means of a telephone interview. This sample was comprised of a small sample taken from a household database of 1.7 million subscribers. Then a second pretest included 300 subscribers. The final step of the survey was to mail out the concluded study to a population of 4,000 participants. The participants included managers, executives, engineers and purchasing agents selected from U. S. ...view middle of the document...

Experienced researches can guide a client on when this method is the best approach for their objectives” (Liberty).
Mail surveys are a “quantitative marketing research data collections method in which respondents complete questionnaires on paper and return them via the mail” (Mail Surveys, n.d.). Advantages of using mail surveys is that it is lower in cost to collect data than others methods. It is a approach for obtaining positive or negative feedback. If a consumer takes the time to fill out the survey and mail it back, then they are considered a captive audience whereas the telephonic survey may not always have a good captive audience. The only issue with mail surveys is that there may be bias because of the low turn in rates. For instance U. S Pentons large mailing went out to 4,000 business executives but only 710 took the time to fill them out. Could this be biased information that was received? Did this represent a true picture? “Low response rates mean results may not gully reflect the characteristics of the population being studied” (Mail Surveys, n.d.).
Penton Media used a stratified disproportionate random sampling for mailings. The first pretest was sent out to 300 consumers and the final was sent out to the 4,000 participants. Using this type of sampling increases the statistical efficiency. Data provided and then analyzed represents each subgroup (Cooper & Schindler, 2014).
6. Prepare the survey for analysis. Set up the code sheet for this study. How will this study be set up to be tabulated by a statistical analysis program like SPSS?
The first step in preparing the survey for analysis is to edit the survey. Editing the survey will show any errors or omissions. The main job of the editor is to make sure that the survey is “accurate, consistent with the intent of survey, entries are uniformly entered, completed and arranged to simplify the coding and tabulation” (Cooper & Schindler, 2014).
Editors should also understand the instructions that were given to the interviewers and coders. They should not make any changes or erase any responses provided by the participants on the surveys. If any changes are made it should be clearly initialed by editor. Any editing entries should be in a different color to show that edits were made by editor. Dates and initials should be placed on each completed sheet or data set (Cooper & Schindler, 2014).
“Coding involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories” (Cooper & Schindler, 2014). A sample of
how a code sheet would be set up for the Penton Media is as follows:

Question | Variable Number | Code Description | Variable Name |
  | 1 | Record Number | RECNUM |
  | 2 | Respondent Number | RESID |
1 | 3 | Type | PURTYPE |
| | 1- Construction/renovation | |
| | 2-Equipment/machinery | |
| | 3-Maintenance/repair/operating supplies | |
| ...

Other Essays Like Inquiring Minds Want to Know

Philosophy Has No Value At All For Young Children: True Or False?

639 words - 3 pages - it is more about questioning, inquiring and being critical (Wilson, 1992).To discuss the value of Philosophy for Children (P4C), we must first establish what value is. Value can be explored in three possible avenues. Firstly - as an instrument efficiently achieving other pre-existing pedagogical aims such as personal moral standards, and self-control. Secondly, as a means to introducing valuable habitual life actions which strengthen individual

Violence And Videogames Essay

1220 words - 5 pages video games only cause those with anger issue to become more violent. To be honest I believe that it isn’t the videogames that cause the kids to act the way they are but it is the way they are raised and the environment that they grow up in. References Do Violent Video Games Make People Violent?. (n.d.). Lifetickler | Washed, Rinsed, Pressed And Neatly Folded Information For All Inquiring Minds. Retrieved December 3, 2012, from http

Employment Compliance Paper

1165 words - 5 pages Confidential Memorandum | Date: | August 3, 2015 | Subject: | Employment Compliance Plan | From: | Cassie Martin | Company: | Atwood and Allen Consulting | To: | Bradley Stonefield | Company: | Landslide Limousine | According to Tracy Goldeman , you are inquiring about starting a small limousine business in the state of Texas. Also, your goal is to hire 25 employees within the first year of business and the main focus is having

Education And Expectation

539 words - 3 pages to know what they want from themselves and from their society, to know what virtues they want to encounter in others and practice themselves, and what actions they want to take for their futures. That’s where a classical education can help them, because the great thoughts of those who found their passions and expressed them so well challenge college students to evaluate their own thoughts in comparison. They help a student enter the market place

Students Attitudes Towards Science and Health in Relation to Their Academic Performance Among Elementary Pupils

1045 words - 5 pages Nurse’s Prayer “Dear Jesus, model and inspiration of the Nursing Profession I know that when you ascended into heaven, You left the care of the sick to those of us whom you have Blessed with the holy vocation of nursing Please help me to be faithful to that calling so that I can always Do the things you want me to do and in the manner That you want me to do them Grant that my voice may be gentle, that my hands may have The

Ethicial Diliemia

1849 words - 8 pages tracking works and if it is an ethical thing for companies to be doing. If understanding how tracking works has made you uneasy, what can you do about it? Well, if this makes you drastically paranoid, you can disable cookies completely in your browser's settings and avoid the sites listed in the Wall Street Journal's web tracking investigation materials (there's more on that in my previous post, by the way). If you just want a clean slate

Humour in Tragedy

2567 words - 11 pages married very shortly after the death of her husband, Hamlet’s father. Instead of plainly articulating his opinion, he is making reference to how they most likely will serve the same food at his mother’s wedding that they did at his father’s funeral. The conversation between Hamlet and Polonius took place in Act 2, Scene 2; Polonius: Do you know me, my lord? Hamlet: Excellent well; you are a fishmonger. Polonius: Not I, my lord

Sula and the Bluest Eye

3759 words - 16 pages  they lived through that time period themselves, such as Morrison. Morrison was born February 18th,  1931 in Lorain Ohio, and her birth name was Chloe Anthony Wofford. She lived in a segregated  neighborhood, which allows her to personally connect with the era, because she was very likely a victim  herself. She did not personally know about racism until she was in her teens, but that did not stop her.  After pursuing a degree in Literature at Howell

Crime vs. Punishment

1763 words - 8 pages personal values ‘or morals. Antigone must stand up for what she believes in. Antigone sacrifices her life because she is devoted to the laws of the gods. She clearly understands that it is her duty to bury her brother and does not want a curse to precede her for not doing so. She is obedient to the laws that are higher than any laws that are written on earth. Retribution in Antigone’s case is considered excessive because her death cannot be

Mergers and Acquisitions

1861 words - 8 pages will be inquiring about the process and at each step will be a set of new questions. Sometimes there may be very little new information but it is still important to communicate that also so there will not be a communication void so there will be no unnecessary worry and stress. However, there may be challenges if the two companies have different communication styles because there will have to be a strategy to bring the possible two communication

Read to Me

590 words - 3 pages know that they minds are intrigued and want to know more. Some parents may also utilize this time as a rewards program. Create a program that focuses on a certain letter every day of the week and ask your child to find words that began with that letter. Make reading fun; make learning fun. We know that things are exciting to children they tend to be involved more. Also per Shomshak (2004) we should be aware on these three factors on why some

Related Papers

If You Don’t Want Them To Know Something, Put In A Book, They’ll Never Read It!

1865 words - 8 pages “If You Don’t Want Them To Know Something, Put In A Book, They’ll Never Read It!” “If you don’t want them to know something, put it in a book, they’ll never read it.” This was a saying that was widely during and after desegregation of the schools, and as I know is still being used today, to display the ignorance and lack of knowledge of African-Americans. The sad fact is that it is true. If it doesn’t come across the television or radio

Case Study

1183 words - 5 pages . Behavior Research Methods (Online) 44.1, 24-40. Retrieved from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/1000451718/63DDA334B C174E56PQ/1?accountid=12085 Cooper, D.R., & Schindler, P.S. (2001). Interview with Ken Long, Director of Penton Research Services. Business Research Methods (7th ed.). Cooper, D.R., & Schindler, P.S. (2010). Inquiring Minds Want to Know—Now! Business Research Methods

Is College For Everyone? Essay

1222 words - 5 pages time of freedom and being away from parents, education is not what they look forward to and being away from parents is what strikes the drive in their minds. When students are at their own will it is very tempting to fall into this mind set. When they get the chance to be on their own, they would want to attain this new found freedom.​ ​Pharinet structured his essay in specific points and elaborates with evidence. This technique seems to

The Paratox Essay

2080 words - 9 pages dysfunction: the management of agreement–as opposed to the management of disagreement or conflict. This unique perspective has much to teach us about how we do or do not engage in deep inquiry and in self-disclosure when attempting to come to agreement with others. How Do We Know When We Are Headed for Abilene? Harvey points to six characteristics emblematic of a group failing to manage agreement effectively: 1. Members individually, but privately