Internal Analysis: Delta Air Lines

691 words - 3 pages

Internal Analysis: Delta Air Lines

Delta Air Lines is the biggest commercial airline in the world, considering its capacity and the number of airplanes it operates. The company is the oldest commercial flight airline that is still in service in the world, with the first flight taking off a few years after invention of the airplane. This airline started as a pest controller. It owned one airplane used to spray pesticide on farmlands. The pest control operations began in 1924, and lasted for a short while before the company turned into a commercial passenger flight airline in 1929. The airplane used for pest controls was turned into a single passenger plane, and was operated in the southern ...view middle of the document...

The company gets most of its supplies from the American aircraft manufacturer, Boeing, which supplies most of the aircrafts used by the airline. European plane maker, Airbus, comes second as a supplier. MacDonnell Douglas, which merged with Boeing in the late nineteen nineties, was also one of the major suppliers for the airline. The airline has several other companies supplying foodstuffs and other in-flight requirements.

Delta Air Lines specializes in the aviation business, and has not ventured into any other business line on a major scale. However, the airline has recently ventured into petroleum business after buying a refinery in Pennsylvania. The company cited rising fuel costs as the major incentive that motivated the airline to venture into fuel business. The fuel business is a processing plant business rather than a manufacturing business. Frequent fuel crises and fluctuating prices have affected the airline’s management and planning. The company is slowly switching to its own fuel supply.

Problems Faced by Delta Air Lines

Delta Air Lines serves all continents and has major operations in Europe, separate from its operations in North...

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